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Cancun, 11 May 2023 – Tourism leaders attending the MarketHub Americas by Hotelbeds have reported that Artificial Intelligence and technology will be their top strategic priority for 2023.

A poll among the event’s almost 500 attendees found that 32% plan to embrace AI and tech above anything else this year. This was closely followed by 28% of companies planning to innovate more. The survey was rounded out with 13% planning to offer a more personalised service, 11% on creating and using more data and 9% focusing on the connected trip.

“AI has become the hot topic in the travel industry but it’s a tool Hotelbeds has been using for some time, particularly to assist with customer service via chatbots,” said Nicolas Huss, CEO of Hotelbeds. “There’s no doubt that the whole travel ecosystem can benefit from this technology. It can not only improve customer service, but also provide an elevated personalised experience by remembering preferences and automatically implementing them each time an individual books their next trip.”

The audience heard how AI and machine learning simplifies travel decisions for the customer, shortens the time of purchase and enhances personalised offerings throughout the entire travel lifecycle. For travel businesses, meanwhile, automating low priority tasks frees up times for the human workforce, which can then be used to add further value to their customers.

This was supported by @hotel and NH Hotel Group (part of minor), with both companies telling the conference how important they think it will be, not only this year, but in years to come as well.

“Technology is helping us to elevate guest services. We offer our customers seamless personalised experiences while also providing operational efficiencies,” said Diana Marin, SVP-Sales and Distribution at NH Hotel Group (part of Minor). “AI also using it to predict trend, thanks to powerful algorithms, to analyse data from various source ,what’s coming up next is right there.”

Konrad Walliszewski, CEO of @hotel, added: “There’s no doubt AI is going to disrupt travel but it’s too early to tell just how much. It’s not just about using AI and machine learning to make every employee more productive – you’re missing out if you only do that. It will soon become the new norm but it’s moving so fast that we all need to stay on top of it.”

MarketHub Americas is an invitation-only event attended by the most important Hotelbeds partners from all the key source markets throughout the region.

###

&nbsp;

About Hotelbeds 

Hotelbeds are global leaders in the TravelTech space, connecting and empowering businesses by facilitating bridges in the ever-changing and expanding travel ecosystem. Our cloud-based technology platforms offer fast and simple access to a global network of travel products, from accommodation to ancillaries and payments, while rich data and intelligence helps to generate demand. By operating exclusively in the B2B arena, we are uniquely placed to drive growth for our partners without competing for the end customer. Our teams of 3000+ experts on the ground provide local expertise and support to boost trading even further, even in the most hard-to-reach spaces. Our unique blend of technology, data and passionate people serves as a catalyst for B2B travel players aiming to unlock their full potential.

Follow us:

Linkedin: https://www.linkedin.com/company/hotelbeds

Twitter: @Hotelbeds

Facebook: Hotelbeds

Instagram: @hotelbeds_official

&nbsp;

Hotelbeds Media Contact

PR &amp; Media Relations&nbsp;

Clara Truyols – clatruyols@hotelbeds.com


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AI and tech: Number one focus for travel in 2023

Palma, Spain, 9 May 2023 – The 10th edition of MarketHub Americas, Hotelbeds’ flagship event, returns to Cancun, Mexico, tomorrow (10 May). Taking place at the Royalton Splash Riviera Cancun hotel, the event will be attended by influential leaders from across the travel ecosystem.

“As the MarketHub gets underway, excitement is building here in Cancun as our partners and friends from across the industry arrive for our first regional MarketHub in three years,” said Carlos Muñoz Capllonch, Chief Commercial Officer of Hotelbeds. “The Hotelbeds team here, as well as our guests, are looking forward to hearing from all the speakers who are sure to provide us with great insights into our industry, which will serve as inspiration for all that is to come.”

As MarketHub Americas gets underway, here are a few highlights of this year’s conference agenda:

Mexico for MarketHub

This is the fifth time Hotelbeds is bringing its flagship event to Mexico, one of the most important markets for Hotelbeds. In recent weeks, the company has reported a 50% increase in room nights versus 2019, with Cancun even higher at more than 70. More than 500 local and international executives will be in the city to hear from some of the biggest names in tourism and technology, such as Hyatt Inclusive Collection, World Travel and Tourism Council and Telefonica.

Focus on sustainability

Just weeks after Earth Day when Hotelbeds announced the growth of sustainable travel, the MarketHub will delve into the transformation towards green tourism and how sustainability is no longer an option but a requirement for today’s travellers as they increasingly seek eco-friendly experiences when they travel. Guests will hear from the Global Sustainable Tourism Council and Palace Resorts on the standards they’re setting for the industry and also learn how intrinsic sustainability is to tourism from Discover Puerto Rico and the Turkish Tourism Promotion and Development Agency.

Women take centre stage

Showcasing diverse leadership is a key focus of the conference. This year, 12 visionary female leaders will take to the stage to share their insights on what will undoubtedly help shape the future of travel. Speakers include Diana Martin of NH Hotel Group (part of Minor), Hotelbeds’ Chief Technology and Operations Officer Paula Felstead and Irene Gómez, Innovation Director at Telefonica.

Tech takeover

What is the next technological revolution in the travel industry? MarketHub panellists will discuss the next steps in digitisation, personalisation of the traveller experience, and also uncover the new tools available that can increase business opportunities. The conference will look in-depth at the role AI is playing as well as how this and other innovations will disrupt the future of travel.

The MarketHub Americas is an invitation-only event attended by key partners from across the region. For more information, please visit the website.

###

About Hotelbeds

Hotelbeds are global leaders in the TravelTech space, connecting and empowering businesses by facilitating bridges in the ever-changing and expanding travel ecosystem. Our cloud-based technology platforms offer fast and simple access to a global network of travel products, from accommodation to ancillaries and payments, while rich data and intelligence helps to generate demand. By operating exclusively in the B2B arena, we are uniquely placed to drive growth for our partners without competing for the end customer. Our teams of 3000+ experts on the ground provide local expertise and support to boost trading even further, even in the most hard-to-reach spaces. Our unique blend of technology, data and passionate people serves as a catalyst for B2B travel players aiming to unlock their full potential.

Follow us:

Linkedin: https://www.linkedin.com/company/hotelbeds

Twitter: @Hotelbeds

Facebook: Hotelbeds

Instagram: @hotelbeds_official

Hotelbeds Media Contact

PR &amp; Media Relations&nbsp;

Clara Truyols – clatruyols@hotelbeds.com


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MarketHub Americas, a new vision on the travel ecosystem

New York, NY, and Palma, Spain, May 8, 2023 — Hotelbeds and the NYU School of Professional Studies (NYU SPS) Jonathan M. Tisch Center of Hospitality have launched a collaboration to explore and inspire the next generation of tech start-ups through the company’s TravelTech Lab initiative and the school’s Innovation Hub (HI Hub) Incubator Programme.

The two organizations – leaders in their respective business and academic fields – will work together over the next three years to uncover disruptive ideas to propel the travel and hospitality ecosystems forward through new technologies aimed at improving customer experience.

While the NYU SPS Tisch Center has an established start-up programme, which it launched in 2021, to cater to the disparate needs of the industry and companies seeking to build the next generation of travel technology products, Hotelbeds entered the space earlier this year through the launch of its TravelTech Lab in partnership with Telefonica’s innovation arm, Wayra. The initiative aims to reshape the future of travel and support start-ups to explore innovative tech-based solutions to change the way travelers move, connect and explore.

The TravelTech Lab will complement the Hospitality Innovation Hub Incubator Programme, which helps NYU-affiliated start-ups plan, launch and manage their businesses by providing support and mentorship to help the owners grow their businesses. The agreement will also open new avenues for collaboration between entrepreneurs in the US and Europe.

“Hotelbeds is a progressive industry innovator whose values and commitment to evolve and reimagine the next generation of global travel technology align with our mission for the Tisch Center and our HI Hub initiative,” said Nicolas Graf, chaired professor and associate dean of the NYU SPS Tisch Center. “With the support of organizations like Hotelbeds, our HI Hub and its Incubator Programme will be well-positioned to be the launching pad for companies and technologies that will impact our industry for years to come.”

As part of the new platinum sponsorship agreement, Hotelbeds will host one of the Tisch Center Incubator’s future “Pitch Your Passion &amp; Seal the Deal” competitions at the company’s headquarters in Palma de Mallorca or &nbsp;its TravelTech Lab in Madrid. The competition has been a highlight of recent semesters at the Tisch Center, in which NYU-affiliated hospitality start-ups have the opportunity to develop their businesses and compete for cash prizes.

Nicolas Huss, chief executive officer at Hotelbeds, said: “Innovation has always been part of our DNA and is a key focus on our goal to reduce friction across the travel ecosystem. Bringing our two innovation hubs together is a powerful combination. We’re looking forward to seeing what initiatives the start-ups in the programme develop and how we can work together to bring them to market.”

Dr. Richie Karaburun, MBA, DPS, clinical assistant professor and director of the HI Hub Incubator Programme, said: “This relationship with Hotelbeds will bring significant value to our Incubator Programme cohort and their start-ups. Hotelbeds’ industry experience and connections will allow our entrepreneurs to tap into expertise to help build their businesses into true industry players.”

José María Pestaña, chief innovation officer, Hotelbeds, added: “Collaborating with the NYU SPS Tisch Center of Hospitality, just two months after launching our TravelTech Lab innovation hub underscores our ambition to identify and implement disruptive ideas to redesign the travel experience. Not only does NYU’s global footprint match our goal for our Lab but this collaboration reinforces our strategy to work closely with like-minded institutions that have a wealth of expertise and knowledge in the hospitality sector to help us take innovation to the next level.

###

About NYU SPS Jonathan M. Tisch Center of Hospitality and Its HI Hub

The NYU SPS Jonathan M. Tisch Center of Hospitality, celebrating more than 25 years of academic excellence, is a leading center for the study of hospitality, travel, and tourism. Founded in 1995, the Tisch Center was established in response to the growing need for hospitality and tourism undergraduate and graduate education. Its cutting-edge curricula attract bright, motivated students who see to become leaders in their fields.

Through its undergraduate degree in hotel and tourism management, its graduate degrees in hospitality industry studies, tourism management, and event management, a plethora of Professional Pathways continuing education programmess, and its world-renowned hospitality investment conference, students gain the knowledge and the skill sets that enable them to manage change, to communicate, to thrive in complex work environments, and to advance the business of hospitality, travel, and tourism.

The Tisch Center launched the&nbsp;Hospitality Innovation Hub (HI Hub), which will foster entrepreneurship and creative solutions for the industries it services. The state-of-the-art facilities offer students, start-ups, and established industry partners and opportunities to learn, discover, innovate, and invest. For more information about the NYU SPS Jonathan M. Tisch Center of Hospitality, visit&nbsp;sps.nyu.edu/tisch.

&nbsp;

About Hotelbeds and the TravelTech Lab by Hotelbeds

Hotelbeds are global leaders in the TravelTech space, connecting and empowering businesses by facilitating bridges in the ever-changing and expanding travel ecosystem. Our cloud-based technology platforms offer fast and simple access to a global network of travel products, from accommodation to ancillaries and payments, while rich data and intelligence helps to generate demand. By operating exclusively in the B2B arena, we are uniquely placed to drive growth for our partners without competing for the end customer. Our teams of 3000+ experts on the ground provide local expertise and support to boost trading even further, even in the most hard-to-reach spaces. Our unique blend of technology, data and passionate people serves as a catalyst for B2B travel players aiming to unlock their full potential.

The TravelTech Lab by Hotelbeds is on a mission to re-imagine the world of travel. The Lab’s creation was driven by a passion for innovation in product development and finding new ways to use technology to help customers succeed, and to help business partners to exceed their goals.

Through the Traveltech Lab, Hotelbeds wants to create a collaboration and shared knowledge platform so that global leaders in innovation can provide answers to the challenges of people's mobility.

The Lab supports trail-blazing start-ups that are focused on collaboration and have a disruptive mindset to help Hotelbeds change the way that tomorrow’s travelers move, connect and explore. From cutting-edge technologies to payment solutions and more, the TravelTech Lab by Hotelbeds is where ideas can soar. Start-ups invited to join the initiative gain access to state-of-the-art working spaces in Palma de Mallorca and Madrid, as well as mentorship from the Hotelbeds team. The most enterprising initiatives may also receive investment to bring their ideas to life.

To find out more, visit https://www.traveltechlab.net/ &nbsp;


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Hotelbeds and NYU SPS Tisch Center of Hospitality Join Forces To Find and Inspire The Next Generation of Tech Startups Within TravelTech Lab and Incubator Programmes 

Palma, Spain, 1 May 2023 –Hotelbeds is seeing a notable rise in consumer demand for luxury travel with travellers around the world seeking more premium experiences than ever before. The trend has led the TravelTech company to respond by signing new partnerships, including The Lux Collective.

The United States, Mexico and Europe are among the largest source markets for luxury travel for Hotelbeds, while travellers from India (109%), Australia (216%), China (78%) and Spain (66%) have been increasingly looking for a premium experience over the past year versus the previous 12 months. 

Nicolas Huss, Hotelbeds’ Chief Executive Officer, doesn’t see this momentum subsiding any time soon. “The post-covid ‘carpe diem’ mentality shows no sign of abating,” he said. “Travellers want to make the most of every day and they don’t want to compromise. We’re seeing spend on travel remain a top consumer priority with people actively seeking unforgettable trips and are willing to pay for a high-quality experience.”

Within Hotelbeds’ country portfolio, the UAE, Mexico, Turkey, U.S. have the largest concentration of 5-star hotels with Thailand its fastest-growing destination. Meanwhile, Dubai, where Hotelbeds is exhibiting at Arabian Travel Market this week, continues to maintain its status as one of the company’s largest luxury destinations with growth up 10% over the past year versus the previous 12 months. 

This view is shared by other industry leaders, including Olivier Ponti, Vice President-Insights at ForwardKeys, who told the audience at Hotelbeds’ MarketHub Europe last month that the luxury sector is a huge opportunity for the travel industry. “This year, premium travel is recovering much faster than economy, which is still 19% behind 2019 levels. It is even growing by 4% compared with pre-pandemic levels. Premium travellers represent a very interesting visitor profile because they tend to fly a lot, spend more than average, and also tend to spend more time at their destination than the average traveller,” he said.

The Lux Collective (“TLC”) is a global luxury hotel operator headquartered in Singapore and manages brands LUX*, SALT, TAMASSA, SOCIO and Café LUX*. Other properties managed by TLC include Hotel Le&nbsp;Recif, Reunion Island and Ile des Deux Cocos, Mauritius, a private paradise island.

###

About Hotelbeds 

Hotelbeds are global leaders in the TravelTech space, connecting and empowering businesses by facilitating bridges in the ever-changing and expanding travel ecosystem. Our cloud-based technology platforms offer fast and simple access to a global network of travel products, from accommodation to ancillaries and payments, while rich data and intelligence helps to generate demand. By operating exclusively in the B2B arena, we are uniquely placed to drive growth for our partners without competing for the end customer. Our teams of 3000+ experts on the ground provide local expertise and support to boost trading even further, even in the most hard-to-reach spaces. Our unique blend of technology, data and passionate people serves as a catalyst for B2B travel players aiming to unlock their full potential.

Follow us: 

Linkedin: https://www.linkedin.com/company/hotelbeds

Twitter: @Hotelbeds

Facebook: Hotelbeds

Instagram: @hotelbeds_official

Hotelbeds Media Contact

PR &amp; Media Relations&nbsp; 

Clara Truyols – clatruyols@hotelbeds.com 

&nbsp;


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Hotelbeds expands luxury portfolio to meet rising consumer demand

Palma, Spain, 25 April 2023 – Tourism leaders from&nbsp;across the world are preparing to gather in Cancun, Mexico, next month to debate “Where Next?” for the travel industry at the 10th edition of the MarketHub Americas by Hotelbeds.

The two-day conference, on 10-11 May, will look at who the traveller of tomorrow is as well as the generation of disruption and the impact this will have. Additional topics will cover the power of personalisation and how innovation will guide the future of travel.

“On this milestone year for MarketHub Americas, there is a wealth of topics to discuss about the future for our industry,” said Carlos Muñoz Capllonch, Chief Commercial Officer at Hotelbeds. “As a leading TravelTech company, we would be remiss not to deep-dive into how technology and data are reshaping the travel ecosystem, and how our clients can use this to attract new consumers while at the same time inspiring greater loyalty from their existing customers.”

In addition to the conference programme, there is also a trade show arena and significant networking opportunities. Speakers at the conference include; Nejc Jus, Head of Research at the World Travel &amp; Tourism Council; Irene Gómez from Telefónica; Bobby Shoraka from Morgan Stanley; and Thomas Sacchetti from Smarter Travel.

Underscoring the popularity of MarketHub Americas, a number of Hotelbeds’ partners have signed as platinum sponsors of the event namely: Blue Diamond Resorts, Hard Rock International, Palace Resorts &amp; Leblanc Spa Resorts , Inclusive Collection, part of Hyatt Hotels &amp; Resorts, RCD Hotels, Universal Parks and Resorts, Hilton, Discover Puerto Rico, NH Hotel Group part of Minor, Experience Kissimmee, Türkiye Tourism Promotion and Development Agency, Grupo Xcaret, Crystal Hotels, Titanic Hotels, BWH Hotel Group and Rixos Hotels.

MarketHub Americas is an invitation-only event attended by key Hotelbeds partners from across the region.

For more information about the MarketHub Americas, please visit the website.

###

About Hotelbeds 

Hotelbeds are global leaders in the TravelTech space, connecting and empowering businesses by facilitating bridges in the ever-changing and expanding travel ecosystem. Our cloud-based technology platforms offer fast and simple access to a global network of travel products, from accommodation to ancillaries and payments, while rich data and intelligence helps to generate demand. By operating exclusively in the B2B arena, we are uniquely placed to drive growth for our partners without competing for the end customer. Our teams of 3000+ experts on the ground provide local expertise and support to boost trading even further, even in the most hard-to-reach spaces. Our unique blend of technology, data and passionate people serves as a catalyst for B2B travel players aiming to unlock their full potential.

Follow us:

Linkedin: https://www.linkedin.com/company/hotelbeds

Twitter: @Hotelbeds

Facebook: Hotelbeds

Instagram: @hotelbeds_official

Hotelbeds Media Contact

PR &amp; Media Relations&nbsp;

Clara Truyols – clatruyols@hotelbeds.com


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MarketHub Americas asks ‘Where Next?’ for travel

8 companies from the Balearic Islands have presented challenges to 200 students, eager to develop disruptive solutions to support and further develop the circular economy.

Check it at https://www.economiademallorca.com/articulo/innovacion/empresas-mallorquinas-retan-200-estudiantes-encontrar-soluciones-economia-circular/20230421133937081486.html


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Hotelbeds Hosts Circular Innovation Hackathon In The TravelTech Lab In Palma

200 students will be presented with challenges by 8 important companies in the Balearic Islands, with the objective of identifying innovative solutions to further develop the local Circular Economy.

&nbsp;

Check it at https://www.economiademallorca.com/articulo/innovacion/200-estudiantes-daran-soluciones-aplicar-economia-circular-8-grandes-empresas-baleares/20230413143012081163.html#new_tab


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Press conference in the TravelTech Lab hub in Palma to launch the Circular Innovation Hackathon

Palma, Spain, 19 April 2023 – As Earth Day approaches this weekend, Hotelbeds’ has reported a surge in the number of travellers booking eco-friendly hotels.&nbsp;Its latest data shows that 30% more people have actively chosen to book properties that are part of the TravelTech company’s Green Hotels programme over the past 12 months compared to the previous year. Criteria for Green Hotels properties, as certified by the Global Sustainable Tourism Council, includes sustainable management and cultural impacts.&nbsp;“Travellers are much more conscious of their carbon footprint and impact on the environment than ever before,” said Nicolas Huss, Hotelbeds’ CEO. “We started the Green Hotels programme in 2020 with 15,000 properties and its since grown to more than 37,000 hotels, representing over 20% of our business as more people actively seek to protect the planet while also exploring it.”&nbsp;Hotelbeds is also growing its plastic-free hotel portfolio, and this has seen a huge 84% increase over the past year versus the prior 12 months. Customers seeking both a green and plastic-free hotel has also grown by 30% this past year.&nbsp;The new data comes as Hotelbeds released its annual Environment, Social and Governance (ESG) report. The 2022 edition reports a number of achievements to lower the company’s environmental impact, including a reduction in energy by 48%, waste by 76%, water by 57% and paper by 54% in 2022 versus 2019. It is also making great strides in the Hotelbeds Forest, an initiative that aims to plant 10,000 trees this year to assist its fight against climate change and offset some of its carbon emissions.&nbsp;Hotelbeds is committed to making travel a force for good. In addition to its hotel programmes, the company has also been certified as a Carbon Neutral Organisation (scope 1 &amp; 2) by Carbon Footprint Ltd since 2018. It was also one of the first travel companies to join The Climate Pledge Commitment, co-founded by Amazon, to reach net-zero carbon emissions by 2040.&nbsp;###&nbsp;About HotelbedsHotelbeds are global leaders in the TravelTech space, connecting and empowering businesses by facilitating bridges in the ever-changing and expanding travel ecosystem. Our cloud-based technology platforms offer fast and simple access to a global network of travel products, from accommodation to ancillaries and payments, while rich data and intelligence helps to generate demand. By operating exclusively in the B2B arena, we are uniquely placed to drive growth for our partners without competing for the end customer. Our teams of 3000+ experts on the ground provide local expertise and support to boost trading even further, even in the most hard-to-reach spaces. Our unique blend of technology, data and passionate people serves as a catalyst for B2B travel players aiming to unlock their full potential.&nbsp;Follow us:Linkedin: https://www.linkedin.com/company/hotelbedsTwitter: @HotelbedsFacebook: HotelbedsInstagram: @hotelbeds_officialHotelbeds Media ContactPR &amp; Media Relations&nbsp;Clara Truyols – clatruyols@hotelbeds.com

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Hotelbeds sees 30% growth in sustainable travel

Palma, 17 April 2023 – As part of its ongoing commitment to its customers, Bedsonline is launching its first loyalty programme for all Spanish travel agents. The initiative will enable travel agents to earn points on every booking that can be redeemed on more than 30 different brands such as Amazon, Adidas, MediaMarkt or Port Aventura.

Stefano Zeni, Regional Director at Bedsonline, said: “We are delighted to be able to start this new journey with One4You, which shares our values of taking care of the customer. This programme is a further step in enhancing our strong value proposition, while also giving back to the 10,000 travel agents we work with in Spain each time they make a new hotel or ancillary services booking with Bedsonline.”

The launch in Spain comes after a successful partnership in One4You’s home market of France. Travel agents will earn points on each booking. Then can cash-in their rewards at any time once they reach (1000 ones = 10€) points. Bedsonline will also run promotions throughout the year enabling travel agents to maximise their rewards.

Alexandre Bonnet, General Manager at One4You&nbsp;said: “We are delighted to be at the initiative of the program in Spain to support travel agents in offering them ever more interesting incentives. It is with pleasure that we are working today with Bedsonline, a major partner of the program.”

Join now ONE4YOU and start earning ONES! https://spain.one4you.com/

&nbsp;

About Bedsonline

Bedsonline is the leading global provider of accommodation and complementary travel products exclusively catering to travel agents. Through its online platform, it distributes accommodation, excursions, tickets and transfers to more than 60,000 travel agencies backed by local sales teams in over 30 countries covering over 100 markets globally.

The company offers an extensive portfolio of over 300,000 hotels, worldwide coverage transfer routes and 18,000 activities in 200 destination countries worldwide, guaranteeing high availability, competitive prices and unique offers. This portfolio is backed by personalized local service and a powerful yet intuitive booking engine making Bedsonline the defacto partner for many travel agencies around the world.

Bedsonline is part of Hotelbeds, the world’s leading bedbank and business-to-business provider of services to the travel industry globally, headquartered in Palma, Spain.

&nbsp;

Hotelbeds Media Contact

PR &amp; Media Relations

Clara Truyols – clatruyols@hotelbeds.com &nbsp;


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Bedsonline launches loyalty programme for travel agents 

Amsterdam, 30 March 2023 – AI, robots and connected apps will improve the efficiency of the travel industry whilst also improving the customer experience, innovation leaders told attendees at the MarketHub Europe by Hotelbeds.

Addressing the audience of 400 tourism leaders in Amsterdam today (30 March 2023), Irene Gómez, Open Innovation Director at Telefónica said: “Tech is blurring the lines between sectors and industries. We call this frontier tech – it’s the ability to challenge the status quo. I envisage a future where AI will be my guide when I travel,” added Gomez. “It will know my preferences such as what type of hotel I choose and what I like to do when I’m in a new city. It will also give me advice on how to navigate the transport system and then ultimately, book my entire trip.”

Hotelbeds’ own 258TB datalake and four billion daily searches provide a wealth of consumer data that is guiding its move to encourage the connected trip across the travel ecosystem. José María Pestaña, Hotelbeds’ Chief Innovation Officer, is leading the company’s innovation drive to disrupt travel via the TravelTech Lab (www.traveltechlab.net) , which is working with start-ups to create disruptive solutions to benefit the entire travel industry.

“As a TravelTech company, it’s vital that we not only support the ecosystem to bring their ideas to life, but that we also encourage our partners to embrace new ideas. The traveller of tomorrow will be different and more tech-savvy than the traveller of today. Those who don’t stay at the forefront of AI, VR and the next innovation will be left behind.”

This view was shared by Ali Beklen, Founder and Managing Partner at HotelRunner, who told MarketHub Europe: “The connected trip is real. Companies across the travel sector need to invest and collaborate together to ensure they are connected and to keep up with customer demand but it’s important not to fall in love with your implementations, products and what you own. You shouldn’t own it as it will have changed by next year. Companies shouldn’t think about what customers need now, but what will be normal in 10 years – will everyone check-in to a hotel with just their photo, which contains all their personal information? And if one is doing it, we all need to.”

MarketHub Europe is an invitation-only event attended by the most important Hotelbeds partners from all the key source markets of Europe, the Middle East and Africa.

For more information about the MarketHub Europe, please visit www.themarkethub.com/europe/

&nbsp;

###

About Hotelbeds 

Hotelbeds are global leaders in the TravelTech space, connecting and empowering businesses by facilitating bridges in the ever-changing and expanding travel ecosystem. Our cloud-based technology platforms offer fast and simple access to a global network of travel products, from accommodation to ancillaries and payments, while rich data and intelligence helps to generate demand. By operating exclusively in the B2B arena, we are uniquely placed to drive growth for our partners without competing for the end customer. Our teams of 3000+ experts on the ground provide local expertise and support to boost trading even further, even in the most hard-to-reach spaces. Our unique blend of technology, data and passionate people serves as a catalyst for B2B travel players aiming to unlock their full potential.

Follow us:

Linkedin: https://www.linkedin.com/company/hotelbeds

Twitter: @Hotelbeds

Facebook: Hotelbeds

Instagram: @hotelbeds_official

Hotelbeds Media Contact

PR &amp; Media Relations&nbsp;

Clara Truyols – clatruyols@hotelbeds.com


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‘Tech and AI will challenge travel status quo’

Tourism leaders reveal the traveller of tomorrow at MarketHub Europe 

Amsterdam, 29 March 2023 – &nbsp;Wellness breaks and walking in the footsteps of your favourite TV characters are just two of the emerging trends in the travel industry unveiled by Hotelbeds’ CEO, Nicolas Huss during the company’s MarketHub Europe taking place in Amsterdam this week.

Under the theme “Where Next”, conference delegates debated the “Traveller of tomorrow”, pinpointing new themes that will drive the industry in 2023 and beyond.

Huss revealed that 39% of global travellers who considered trips to destinations after seeing them on shows or movies went on to make booking. TV tourism was the second most influential source of travel inspiration – just 2% behind the long-standing leader, advice from friends and family.

“The ongoing sophistication of the traveller is not only about the pricing comparisons and high customer service; Travellers also want to enhanced and sophisticated experiences that nurture their worldview and help them relive TV shows while also reconnecting to themselves, nature, philosophy,” Huss told the audience of 400 travel and tourism leaders.

Personalization was another key theme during the first day of the conference, while wellness breaks are also on the rise.

“Wellness breaks have bounced back from 2021, recording a rise of more than 30% last year,” Huss said. “Almost half of global travellers are also more open to wellness breaks than ever before, which underscores that travellers are becoming more sophisticated and their worldview is changing towards more balanced life internally and externally.”

A desire for connected trips and an individual experience are driving the industry forward. This was echoed by Raphaël Zier, Co-Founder and Executive Chairman of PerfectStay, who said: “I strongly believe we are witnessing the end of the search engine as we’ve known it for the past 20 years – very soon we will see an evolution in the digital ecosystem. ChatGPT is one example of how AI can provide a ‘one-to-me’ experience instead of a ‘one-to-many’ or even ‘one-to-one’ experience. This will likely generate huge loyalty from customers.”

MarketHub Europe is an invitation-only event attended by the most important Hotelbeds partners from all the key source markets of Europe, the Middle East and Africa.

For more information about the MarketHub Europe, please visit www.themarkethub.com/europe/

###

About Hotelbeds 

Hotelbeds are global leaders in the TravelTech space, connecting and empowering businesses by facilitating bridges in the ever-changing and expanding travel ecosystem. Our cloud-based technology platforms offer fast and simple access to a global network of travel products, from accommodation to ancillaries and payments, while rich data and intelligence helps to generate demand. By operating exclusively in the B2B arena, we are uniquely placed to drive growth for our partners without competing for the end customer. Our teams of 3000+ experts on the ground provide local expertise and support to boost trading even further, even in the most hard-to-reach spaces. Our unique blend of technology, data and passionate people serves as a catalyst for B2B travel players aiming to unlock their full potential.

Follow us:

Linkedin: https://www.linkedin.com/company/hotelbeds

Twitter: @Hotelbeds

Facebook: Hotelbeds

Instagram: @hotelbeds_official

Hotelbeds Media Contact

PR &amp; Media Relations&nbsp;

Clara Truyols – clatruyols@hotelbeds.com


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Themed tourism on the rise – Hotelbeds

Palma, Spain, 27 March 2023 – Europe’s leading names in travel and tourism will gather in Amsterdam this week for the MarketHub Europe. Organised by Hotelbeds, the event combines a conference and trade show at the nhow Amsterdam RAI.

This is the first time that Hotelbeds has brought its flagship event to The Netherlands. More than 400 local and international executives are expected to attend to hear some of the biggest names in tourism and tech speak. These include NH Hotels (part of Minor), easyJet holidays, Google, Telefonica and The World Travel and Tourism Council.

“We’re thrilled that the MarketHub is back for the first time since 2019 and in this vibrant city of Amsterdam, where we have been so warmly welcomed,” said Carlos Muñoz Capllonch, Chief Commercial Officer at Hotelbeds. “Our theme for this year is ‘Where Next?’ and I’m sure we’re going to have some insightful and lively discussion focused on the traveller of tomorrow and what they expect the industry to deliver.”

The conference programme will cover a diverse range of topics including; how travel can become a force for good; the power of personalised service; how innovation and tech can shape travel; and the generation of disruption. Additional speakers also include Morgan Stanley, Experience Kissimmee, the Global Sustainable Tourism Council, Discover Puerto Rico, Rixos Hotels, the Clermont Hotel Group and Accor Hotels.

MarketHub Europe is an invitation-only event attended by the most important Hotelbeds partners from all the key source markets of Europe, the Middle East and Africa. For more information, please visit www.themarkethub.com/europe/

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About Hotelbeds 

Hotelbeds are global leaders in the TravelTech space, connecting and empowering businesses by facilitating bridges in the ever-changing and expanding travel ecosystem. Our cloud-based technology platforms offer fast and simple access to a global network of travel products, from accommodation to ancillaries and payments, while rich data and intelligence helps to generate demand. By operating exclusively in the B2B arena, we are uniquely placed to drive growth for our partners without competing for the end customer. Our teams of 3000+ experts on the ground provide local expertise and support to boost trading even further, even in the most hard-to-reach spaces. Our unique blend of technology, data and passionate people serves as a catalyst for B2B travel players aiming to unlock their full potential.

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Twitter: @Hotelbeds

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Instagram: @hotelbeds_official

Hotelbeds Media Contact

PR &amp; Media Relations&nbsp;

Clara Truyols – clatruyols@hotelbeds.com


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