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Managing hotel distribution has become one of the most complex challenges facing hoteliers today. As markets fluctuate, costs rise and booking behaviour evolves, hotels are under increasing pressure to refine their hotel distribution strategy in ways that deliver growth without sacrificing control.The Hotel Preferred Partnership has been designed for a specific group of hotel partners who are ready to take a more strategic approach to B2B hotel distribution. It is not a product or a service in the traditional sense, but an exclusive commercial agreement built around performance, alignment, and long-term value.Rather than applying a standard distribution model, this hotel growth programme adapts to your business, your priorities, and your market reality, helping you strengthen your competitive position in an increasingly crowded global hotel distribution landscape. Hotel distribution strategy: key challenges for today’s hoteliersA strong hotel distribution strategy is no longer about being everywhere. It is about being visible in the right places, to the right audiences, at the right time, while maintaining control over rates, costs, and resources.The growing complexity of hotel distribution managementHotel distribution management now spans multiple B2B partners, regions, and commercial models. While this can increase reach, it also adds operational strain. Managing availability, pricing, and content consistently across channels requires expertise and time, which are often in short supply. But as complexity increases, so does the risk of inefficiency. Fragmented setups can lead to duplicated effort, limited visibility into performance, and weakened rate control – all of which impact profitability.Fragmentation in global hotel distributionGlobal hotel distribution opens the door to new markets, but it also introduces uneven demand patterns, varying booking windows, and different expectations from travel sellers. Without a structured approach, hotels can struggle to balance reach with relevance.Visibility alone is not enough. You need to ensure that your distribution strategy supports your commercial goals, rather than diluting them across too many channels.Why B2B hotel distribution remains criticalB2B hotel distribution continues to play a vital role in attracting high-value demand. Long-haul travellers, corporate clients, and extended-stay guests often book through travel agents and tour operators, making this channel essential for hotels seeking stable, higher-quality bookings.The challenge is not whether to participate in B2B hotel distribution, but how to manage it in a way that supports ADR, protects brand positioning, and delivers predictable outcomes.Competitive advantage through smarter partnershipsIn this environment, your competitive advantage is increasingly shaped by how effectively distribution is managed. More hotels are moving away from purely transactional agreements and towards strategic partnerships that align with their growth ambitions and operational realities.This shift is driving demand for hotel growth programmes that prioritise long-term performance over short-term volume. Hotel Preferred Partnership: a hotel growth programme built around your goalsThe Hotel Preferred Partnership is designed for hotels looking to strengthen their distribution strategy through a closer, performance-led relationship. Each agreement is tailored individually, based on the collaboration approach and mutual commitments established with each hotel.This approach allows hotels to unlock tangible benefits across revenue, cost control, and visibility, while retaining control over commercial direction.Accelerated growth without compromising rate integrityPreferred Partners benefit from incremental occupancy driven by smarter segmentation and demand forecasting, rather than broad discounting. This supports revenue growth while protecting ADR and improving RevPAR.'It’s an agreement that is bringing year on year, 60% growth for us.' - Jaime Faus, General Manager, Pullman Paris MontparnasseImproved hotel distribution management and cost controlBy simplifying B2B hotel distribution and reducing duplication across partners, the programme supports more efficient hotel distribution management. Clearer commercial structures and streamlined operations help reduce hidden costs and improve margin visibility.Greater financial security and predictabilityDepending on the commercial model agreed, hotels can benefit from guaranteed revenue or advanced payments. This provides greater certainty in planning and reduces exposure to short-term market volatility.Stronger visibility in global hotel distributionPreferred status increases visibility in qualified B2B searches, helping you to attract demand that aligns with your hotel’s business objectives. This includes a higher share of long-stay bookings and reservations with longer lead times. 'Our partnership with HBX Group allows us to streamline distribution and be incredibly targeted in the type of customers we attract.' - Daniel Miller, Director of Global Account Management, Clermont Hotel Group  How the Hotel Preferred Partnership works in practiceThe Hotel Preferred Partnership follows a structured framework that balances clarity with flexibility. Each phase builds on the last, creating a hotel growth programme that evolves along with your business.Understanding your hotel distribution strategy and prioritiesThe process begins with a detailed assessment of your hotel’s challenges, objectives, and operational setup. This includes understanding your revenue goals, distribution complexity, and appetite for predictability or flexibility. These insights shape a tailored commercial agreement designed to address specific friction points and unlock additional growth.Aligning objectives for sustainable hotel growthSuccess is defined collaboratively, using data-driven forecasts and clear performance metrics. Shared targets, transparent tracking and regular reviews ensure that expectations remain aligned and realistic over time. 'Our relationship is human-to-human. We share insights and challenges, and create plans that benefit both sides.' - Fernando Vives, CCO, Minor HotelsActivating targeted B2B hotel distributionOnce aligned, the partnership moves into activation. This may include targeted sales initiatives, marketing campaigns, and tactical actions designed to capture incremental demand from high-value B2B segments. Preferred Partners benefit from enhanced visibility, improved forecasting, and access to a global network of commercial experts supporting performance across key markets.Continuous optimisation and performance improvementHotel distribution management does not stand still. Performance is monitored continuously, with proactive guidance to help hotels adapt to changing market conditions. Preferred Partners also gain early access to new tools and innovations, as well as priority support. Frequently asked questions about the Hotel Preferred PartnershipWhat is the Hotel Preferred Partnership?The Hotel Preferred Partnership is an exclusive commercial agreement designed to support hotels looking to improve their hotel distribution strategy, performance and long-term growth through a closer B2B partnership.Who is the Hotel Preferred Partnership for?It is designed for hotels who meet specific eligibility criteria and who are seeking greater control, predictability, and efficiency in B2B hotel distribution.How does this differ from a standard distribution agreement?Unlike standard agreements, this hotel growth programme includes activation, enhanced visibility and dedicated commercial support aligned to your business objectives.Can I protect ADR while growing B2B hotel distribution?Yes. The programme supports ADR-driven strategies by avoiding discount-led growth and focusing on yield management and rate integrity.Does consolidating B2B hotel distribution reduce reach?No. Consolidation improves efficiency and control while maintaining access to a broad global hotel distribution network. Strengthening hotel competitive advantage through partnershipIn a complex and competitive market, a clear hotel distribution strategy is essential to sustainable performance. The Hotel Preferred Partnership offers a structured, performance-led hotel growth programme for hotels looking to strengthen their competitive advantage through smarter hotel distribution management.As an exclusive agreement, it is not available to all hotels. If you are keen to explore this opportunity, speak to your HBX Group account manager to confirm eligibility and discuss how the partnership could support your goals.Register your hotel with HBX Group today to begin leveraging the benefits of B2B hotel distribution, including access to more than 60,000 travel distributors in close to 200 source markets worldwide. Register your property

Today’s travellers choose hotels that align with their values as much as their location or price. This is especially true for the LGBTQ+ community, where trust, safety, and brand authenticity play a central role in booking decisions. With LGBTQ+ travel representing an estimated $4.7 trillion global market, and 78% choosing brands that visibly support the community, the opportunity for hotels is clear. This segment is also shaping national tourism strategies in destinations such as Spain, Mexico, and Greece, reflecting its growing importance. To make this opportunity practical and accessible for hoteliers, HBX Group has partnered with Queer Destinations to help properties build credibility, strengthen their ESG position, and increase competitiveness across leisure, corporate, and MICE markets.What is Queer Destinations?Queer Destinations is a conscious travel spending platform that helps hotels turn inclusion into measurable commercial performance by activating verified inclusive demand, strengthening booking confidence, and positioning brands within a trusted ecosystem where travellers actively choose to stay.  At the heart of their work is the Queer Destinations Committed certification, the only LGBTQ+ distinction recognised globally by major companies and institutions. Hotels earn this through staff training in eight languages, appointing an internal LGBTQ+ Champion, and complying with inclusion standards. Over 200,000 hospitality employees have completed the programme to date. Certification also provides marketing support and visibility across Queer Destinations and partner platforms. But the certification does not end with training. It is an ongoing commitment, maintained through continuous improvement and feedback, including a QR code for guest feedback, an annual Mystery Shopper or Guest process, and an annual audit. Why is the LGBTQ+ community relevant for hoteliers?The LGBTQ+ traveller is not a niche audience anymore. It is a high-value, fast-growing segment that helps hotels stand out in competitive markets and build stronger long-term performance. Being open and accepting to the community is no longer enough. Travellers should feel that you truly understand them and are genuinely interested in them through your services. If done right, you not only attract LGBTQ+ travellers but also differentiate your hotel for all guests. According to GLAAD’s 2023 study, 84% of non-LGBTQ Americans support equal rights.Other important factors to consider:Large growing market: The global LGBTQ+ tourism market is projected to reach $634.9 billion by 2033, growing at a 7.9% CAGR. High purchasing power: LGBTQ+ tourism accounts for an estimated $4.7 trillion in global spending, with travellers paying more per trip and staying longer than average. Frequent, year-round travel: Many LGBTQ+ travellers take three to five international trips per year, often outside peak seasons. Dual-income households and flexible travel patterns help reduce seasonality. Strong brand loyalty: This segment actively supports brands that demonstrate authentic inclusion. Long-term value: Leading hotel groups such as Melià have invested in LGBTQ+ focused marketing and inclusion strategies, resulting in more trust, increased bookings, and improved customer lifetime value. But traveller expectations matter just as much. LGBTQ+ guests look for hotels where they feel safe, respected, and genuinely welcome. This applies whether they are travelling solo, as families, or as groups brought together by shared interests, events, or causes. These trips often translate into longer stays and higher-value bookings for hotels. With 21.8% of Gen Z identifying as LGBTQ+, investing in inclusion today means investing in tomorrow’s travellers.The partnership between Queer Destinations and HBX GroupHBX Group has partnered with Queer Destinations to help hotels respond to a growing traveller segment with clarity, credibility, and confidence. The goal is simple: support hotels in building genuinely inclusive environments while unlocking new commercial opportunities. Through this collaboration, HBX Group enables hotels to access a dedicated LGBTQ+ travel distribution ecosystem, guided by Queer Destinations’ internationally recognised standards. Hotels benefit from clear frameworks, staff training, and expert guidance that help turn inclusion into everyday practice, not just messaging. For hotels already working with HBX Group, this partnership adds a new layer of value. Participating properties gain priority visibility across a curated network of agencies, tour operators, OTAs, and B2B channels, while also increasing exposure to LGBTQ+ travellers through destination-led and event-driven demand. It is a practical way to stand out, build trust, and grow sustainably within a high-value travel segment. Why should hotels get Queer Destinations certified?Queer Destinations certification helps hotels turn inclusion into a real business advantage. It strengthens trust with LGBTQ+ travellers, increases visibility, and supports long-term revenue growth, while aligning with global ESG and diversity goals.Key benefits for hotelsIncreased visibility and differentiation: Certified hotels stand out as safe, welcoming, and progressive. Within HBX Group platforms, certification supports filtering and positioning for travellers actively looking for inclusive properties. Trust and credibility with LGBTQ+ travellers: The certification provides an internationally recognised standard for safety, respect, and trained staff, reassuring guests before they book. Access to a high-value, loyal segment: LGBTQ+ travellers travel more frequently, spend more per stay, and show strong loyalty to brands that reflect their values. ESG & CSRD credibility: Provides verifiable evidence of human‑rights practices, guest‑safety standards, anti‑discrimination measures, staff inclusion training, and third‑party validation aligned with CSRD reporting. Stronger performance in Corporate & MICE RFPs: Offers the external inclusion credentials, safety frameworks, and compliance documentation increasingly required to score higher in RFP evaluations across all categories. Brand trust & risk reduction: Demonstrates a tangible commitment backed by investment in training and audits, reducing reputational and operational risk while ensuring consistent, high‑quality guest experiences. Commercial and distribution advantages: Certified hotels gain visibility across Queer Destinations channels and HBX Group’s global network of travel agencies, tour operators, and OTAs, reaching travellers who actively prioritise inclusive stays.What hotel teams say'As a gay person, I consider this course a wonderful tool to eliminate discrimination and promote a respectful, egalitarian world. It opens the door to new tourism.' Staff member, Paradisus Playa del Carmen 'Super interesting, I hope all companies could add these courses to their workers. It’s time to act and change.'Staff member, Wild Cabo 'It was clear, light, and easy to understand. It helped us learn about sexuality and, above all, the respect it deserves.'Staff member, Le Méridien, Mexico City How to obtain the Queer Destinations certificationHere’s a clear, structured process designed for hotel teams to get certified: Getting Started: We share clear details about the programme and next steps with the interested hotel companies. Define the scope and enrol teams: The enrolled hotel shares basic details for all employees and collaborators across departments. This ensures the certification applies to the full guest journey, not just front-facing teams. Complete staff training: Teams access the Hospitality Meets Diversity e-learning programme. The training is completed online, usually within 45 days, giving staff the knowledge and confidence to welcome LGBTQ+ guests respectfully and professionally. Align policies and service standards: We give guidance to align internal policies and guest service practices with core principles such as non-discrimination, equal treatment, and zero tolerance for harassment. Receive the certification and QR badge: Once requirements are met, the hotel is awarded the Queer Destinations Committed recognition, along with a digital and physical QR-code badge that enables transparency and guest feedback. Ongoing improvement and visibility: Certification is not a one-off action. Hotels are listed in the public Queer Destinations directory and continue training new staff, supported by feedback tools, annual reviews, and continuous engagement. Take the next stepBecoming Queer Destinations certified is a practical way to build trust, boost visibility, and grow long-term performance within a thriving travel segment. Hotels already partnered with HBX Group can enhance their existing collaboration, while new properties are invited to register and begin the certification journey. Not just that your property gains exposure to 60,000+ travel distributors worldwide, helping you reach a global audience. Not yet listed with HBX Group? You can add your property and access a range of tools and services designed to increase bookings and become a queer-inclusive hotel! Register your property

HBX Group: Driving smarter connectivity and partner confidence in travelThe travel industry is evolving at the speed of data, and staying competitive means building connectivity that is resilient, automated, and ready to scale. Last quarter, we shared with you updates on new strategic partnerships, smart vendor onboarding and data-driven opportunities for hotels – but what awaits in the latest chapter? At HBX Group, travel APIs are engines of transformation, and our latest enhancements reflect the industry’s move toward frictionless connectivity, higher automation, and secure, scalable architecture. This quarter’s updates strengthen policy stability, increase operational flexibility, and introduce smarter tools for distribution and visibility - helping you operate more efficiently and grow confidently.With more innovation already underway and shaped by real partner needs, our mission is clear: to empower partners to improve performance, unlock new revenue streams, and thrive in a technology‑driven travel landscape. As part of this commitment, we’re introducing a dedicated input channel that gives partners a direct voice in shaping our innovation roadmap and contributing new ideas. Take a closer look at the principal updates for this quarter at HBX Group in the section that follows.Daniel Nordholm, Chief Information Officer at HBX Group, also presented the principal updates introduced this quarter and the value of this update at the recent MarketHub event in Asia:   1. Ensure consistent cancellation policies for seamless connectivityIn high-volume environments, unpredictable cancellation terms can create friction and undermine trust. This quarter, we’ve introduced a persistent data layer that helps stabilise policies from search to confirmation, ensuring end-to-end consistency across API-driven workflows. The result: fewer disruptions, improved resilience, and a seamless experience for your customers. Policy consistency is more than a technical fix — it’s a strategic advantage that drives transparency, trust, and scalable operations for wholesale and OTA partners. 2. Unlock new revenue streams with flexible transfer optionsFlexibility and efficiency are essential in a fast-paced travel ecosystem. Our latest Transfers API enhancement enables partners to add optional extras — such as child seats, ski equipment, or additional wait time — directly during the booking process. Extras are now exposed in the availability response and can be included in the booking payload, reducing manual follow‑ups. Confirmed extras are also available for display on passenger vouchers, ensuring transparency. Regarding API integration for travel businesses, this delivers automated workflows, new upsell opportunities, and a scalable setup that boosts both revenue and customer satisfaction. 3. Drive operational confidence with smarter transfers API Reliable transfers depend on clarity and consistency. Our latest updates introduce enhancements that strengthen accuracy across availability, booking, and cancellation workflows. Driver wait times for terminal pickups are now included directly in the API, services with restricted hours display their schedules upfront, luggage allowances for shared transfers are automatically calculated, and a new UTC offset field ensures the correct application of free‑cancellation deadlines across time zones. Together, these improvements create smoother partner operations, support better planning, and deliver a more reliable end‑to‑end experience. Learn more about HBX Group’s API Suite. Improvements across HBX Group Product Brand Websites4. Accelerate car rental bookings with streamlined searchFinding the right rental car quickly is essential for delivering a frictionless experience. Our latest update introduces a simplified search flow across the Hotelbeds and Bedsonline booking engines, replacing multiple dropdowns with a single autocomplete box to reduce errors and speed up destination selection. Combined with advanced office mapping powered by the Carnect API, this ensures stronger alignment between search results and confirmed locations—reflected in zero incidents since launch. The result is faster navigation, broader availability, and improved booking confidence — helping travel agents secure the right car with minimal effort. 5. Achieve faster, sharper results with enhanced booking engine filtersDelivering fast, relevant results is essential in high‑volume booking environments. Our latest update introduces new pre‑filtering options (board types, hotel categories, luxury properties, and free cancellation) so agents can refine criteria upfront and access more precise results from the start. With 16% of hotel searches already starting with a filter, this aligns with real usage patterns.We’ve also enhanced hotel categorisation to spotlight top‑performing and key partner properties, while UI improvements (centred product boxes and a more intuitive catalogue link) create a smoother browsing experience. Together, these updates streamline workflows, surface more relevant results, and strengthen booking confidence across the Hotelbeds and Bedsonline booking engines. 6. Empower your hotel with a smarter, more secure Partner Portal (HBX Group)Our HBX Group Partner Portal has been redesigned to deliver a more intuitive and secure experience for hotel management. Two-factor authentication protects sensitive data such as VCC cards, ensuring a safer environment for partners. Hotels also benefit from full autonomy through independent user management and customisable permissions, reducing reliance on account managers. Evergreen contracts, seasonal offers, and promotions can now be set up in minutes — enabling rapid response to market demand. The Partner Portal hotel management tool also boosts performance with improved visibility into optimisation opportunities and better control over content quality. More security, more autonomy, more speed, and more visibility: everything hotels need to stay competitive and maximise ROI, all in one hotel management system. * The migration process is still ongoing, and our teams continue supporting partners during this phase. 7. Elevate guest experience with next-generation check-in solutions for hotels (Civitfun)As guest expectations shift toward convenience and automation, Civitfun introduces new solutions and features that streamline check-in workflows, strengthen compliance, and enhance the overall experience: OCR ID Scanner: AI-powered document scanning tool for hotel check-in that allows guests to scan their IDs without entering their details manually, reducing errors and ensuring compliance. Conversational Online Check-In (WhatsApp): Guests complete check-in through a simple WhatsApp conversation, with data flowing directly into the PMS, securing higher engagement and check-in conversion rates. Group Booking Online Check-In: Agencies and intermediaries can manage group arrivals from Civitfun’s dashboard and send individual notifications, allowing guests to check in independently while keeping sensitive reservation details private.These innovations improve guest satisfaction while helping hotels and partners operate with greater efficiency and accuracy.8. Enhance your hotel’s direct channel performance with Roiback’s innovationsIn today’s competitive landscape, optimising the direct channel is essential for driving revenue and guest loyalty. Roiback’s latest enhancements help hoteliers convert more visitors, build stronger guest relationships, and streamline daily operations: Booking Engine Experience: A redesigned price display enhances clarity and usability, offering a more intuitive browsing experience that supports higher engagement and conversion. Book & Join: Loyalty enrollment is now seamlessly embedded in the booking flow, reducing friction, increasing conversion, and encouraging repeat stays to build long‑term customer value. Optimised Siteminder Integration: The integration has been enhanced to support the automatic propagation of key configuration updates, such as meal‑plan restrictions, reducing manual work and errors while ensuring real‑time accuracy across systems. These improvements give hotels the tools to maximise direct revenue, enhance guest engagement, and stay ahead in an increasingly digital marketplace.Next in focus: Elevating the traveller experience with intelligent solutions for travel businessesThe future of travel isn’t waiting – it’s being built today. Innovation opens doors, and we’re making sure our partners walk through first. Here’s a sneak peek at three major developments already in motion — designed to make travel smarter, more connected, and more profitable. Bedsonline's Travel Companion is a digital platform that keeps agencies connected with their travellers throughout their journey by centralising trip details and enabling travellers to book personalised destination experiences. By extending the agent’s presence beyond the physical counter, it strengthens customer relationships and unlocks new post‑booking and in‑destination revenue opportunities. The next-Generation MCP Server is redefining hotel distribution, soon enabling travellers to book through leading AI platforms. Imagine asking an AI assistant for a petfriendly hotel with a pool and receiving tailored options instantly, complete with a secure reservation link. Roiback’s OdysseIA is also reshaping how hotels make marketing and distribution decisions. Powered by AI and first‑party data, it delivers actionable insights to optimise distribution, target high‑value audiences and improve marketing efficiency — driving smarter decisions, stronger competitiveness and sustainable growth.But innovation doesn’t stop here. Your ideas spark the next breakthrough. Every innovation we build is shaped around your needs, helping you grow, compete, and navigate this industry with confidence. You sit at the centre of our innovation roadmap, and your voice is what guides its direction. If you’d like to take an active role in shaping what comes next, we’d love to hear your ideas.  

In today’s competitive hospitality landscape, hotel amenities are no longer just 'nice to have' — they are a critical factor in shaping the guest experience, influencing reviews, and driving repeat bookings. Whether you manage a boutique hotel, a luxury resort, or a budget property, offering the right mix of amenities can significantly impact your positioning and profitability.Since there are an unlimited number of amenities to offer in your property, it’s essential to determine which ones will better meet your guests' needs. Their form will depend on what demographics you target, what your guests are asking for, your budget, your brand, and the competition within the local market. In this article, you'll find multiple ideas to elevate your guests' experience. have a look! What are hotel amenities?Hotel amenities are the additional services, products, and facilities offered to guests to enhance their stay. These can range from basic essentials, such as toiletries and Wi-Fi, to luxury experiences like spa treatments or personalised concierge services. Amenities play a key role in: Improving guest satisfactionDifferentiating your property from competitorsIncreasing perceived value and pricing power Why hotel amenities matter more than everModern travellers expect more than just a comfortable bed. Amenities are now directly linked to: Online reviews and ratingsGuest loyalty and repeat bookingsAncillary revenue opportunities Hotels that invest in the right amenities can create memorable experiences that go beyond accommodation.How to choose the right amenities for your hotelNot all amenities deliver the same value. The key is to align your offering with your audience and positioning.The first step is to ask yourself what best defines your hotel and which guests you want to attract. List out the defining qualities of your property and make sure your amenities align with them. Is your property renowned for being convenient for business travellers, family-friendly, or a unique tourist attraction? Consider all these traits when defining your amenities.In addition, don’t forget to give guests plenty of information about your amenities beforehand so they know what they’re paying for. Provide guests with great photographs of amenities, facilities and each room type, as well as an explanation of their features. It's more likely that guests will pay for extra amenities if you provide them with more information, since they can better understand the benefits.Once you have this in mind, it’s time to go through our proposals for the best hotel amenities in 2026. You’ll find ideas that will suit different types of travellers and hotel budgets. Let’s see what you can’t miss out this year to create the most unforgettable experience for your guests! List of essential hotel amenitiesRoom amenitiesRoom amenities are the foundation of any hotel stay. Guests expect comfort, convenience, and functionality. Essential room amenities include:High-quality bedding and pillowsAir conditioning or heatingFree high-speed Wi-FiTelevision with streaming optionsWorkspace or deskTea and coffee-making facilitiesMinibar or fridgeBathroom amenitiesBathroom amenities strongly influence guest perception of cleanliness and quality. Common hotel bathroom amenities include: Toiletries (shampoo, conditioner, soap, body wash)Fresh towels and bathrobesHairdryerVanity kitsSlippersEco-friendly or refillable products (increasingly expected)Hotel facilitiesBeyond the room, facilities shape the overall experience. Typical hotel facilities include: 24-hour receptionFitness centre or gymRestaurant and barRoom serviceSwimming poolParking facilitiesBusiness and meeting rooms Amenities by hotel type5-star hotel amenitiesLuxury hotels are defined by premium, personalised services. Typical 5-star hotel amenities include: Concierge and valet servicesSpa and wellness centresFine dining restaurantsPremium toiletries and designer productsSmart room technologyPersonalised guest experiencesMid-range hotel amenitiesMid-range hotels balance comfort and affordabilityCommon amenities include: Complimentary breakfastFitness facilitiesBusiness servicesFree Wi-FiComfortable and functional room setupsBudget hotel amenitiesBudget hotels focus on essentials while maintaining quality. Key amenities include: Clean and comfortable roomsBasic toiletriesWi-Fi accessSelf-service options (check-in kiosks, vending machines) Hotel amenities by traveller typeUnderstanding your guest profile is essential when defining your amenities strategy. Different types of travellers have very specific expectations, and tailoring your offering accordingly can significantly improve satisfaction, reviews, and revenue. Below is a detailed breakdown of the most relevant amenities for each traveller segment.Best hotel amenities for business travellers and remote workersThe corporate segment is incredibly lucrative, and you may be very interested in attracting this type of traveller to your hotel.Also, related to this, the trend of remote working is still on the rise, so having hotel amenities especially focused on workers can be a great attraction for your hotel.Some of the extras you should consider including in your offering in 2026 are the following: Comfortable desks and lighting in the room Workspaces available throughout the hotel, including at least one meeting room High speed Wi-Fi, power outlets and USB ports Free parking, free airport shuttle and transport services Early check-in and flexible departure times Express laundry services and available steam irons If you want to attract international guests, consider providing universal sockets The possibility to make free local and international calls In-room coffee machine or premium coffee options Laundry and same-day dry-cleaning services Printing, scanning, and business services Pro tip: Adding co-working spaces or business lounges can significantly increase appeal for corporate guests. Main hotel amenities for wellness travellersAnother strong trend in the hospitality industry is, without a doubt, wellness travel. When looking for a relaxing getaway, amenities are very important, since they contribute directly to the overall experience of guests.If you’re looking to cater to this segment of wellness travellers in the most excellent way possible, make sure to consider the following hotel amenities for wellness: A spa is a must-have for hotels aiming to attract this type of traveller. The spa should include several pools, jacuzzi, saunas, among others. You can also offer free swimwear or at a reduced price. Offer special packages including massages and other health treatments. If you don’t have the staff to provide this service in-house, consider establishing partnerships with local companies or freelancers. Sound proofing measures, so any outside noise is eliminated. Also, make sure to provide some of the best hotel bath amenities as welcome gifts, including items such as essential oils, body lotions and organic shampoos. Nail art has become a major trend in recent years, and it will continue to grow in 2026. You may want to hire a nail technician to provide this much-requested service in your property as part of your wellness team. Partner with a health and wellness platform to create on-demand workouts and guided meditation to in-room televisions. Insight: Experience-driven amenities often have a direct impact on guest reviews and upselling opportunities.Unmissable hotel amenities for families on holidayWhat will make families' stays exponentially better in 2026? Here are some fantastic ideas to ensure an unforgettable experience both for adults and children. Consider offering connecting rooms, and include baby cradles. Provide pet-friendly facilities. Families are increasingly taking their pets with them on holiday, and more hotels are offering pet-friendly rooms. Because of this, this segment will really appreciate if your property caters to pets. Consider placing dog water stations on your property, offering dog beds, etc. Some high-end hotels, such as Hilton, offer dog menus. Offer free bike rental, pool or snow toys, stashes of puzzles or games. Also, playgrounds and games rooms for children will be highly appreciated. Include entertainment shows, such as clowns, theatre, and live concerts. And even streaming services for kids. Other practical family-friendly hotel amenities include: Childcare or babysitting services Children’s menus in restaurants High chairs and child-friendly facilities Swimming pool with children’s area Laundry facilities Stroller-friendly spaces and accessibility Key driver: Convenience is critical — the easier the stay, the better the experience for families. Hotel VIP amenities for luxury travellersWhen it comes to catering to this luxury segment, the main thing to consider is that these high-value guests will expect your staff to attend to every need. There are many luxury amenities that hotels may offer, but here are a few that will set them apart from the rest. Personalise welcome baskets or gifts in their rooms based on the information you know about your guests (e.g. where they’re from, who they’re coming with, etc). Another good idea for your welcome kits is to leverage local products and flavours to provide a wonderful first impression, such as local chocolates, wines, fruits, soaps, or lotions. Offer a pillow menu, allowing guests to choose the best pillow depending on their preferences. Provide room purification to ensure guests with allergies feel comfortable. Replace the mini-bar with a cocktail bar. Matcha kits are also very trendy these days, so you can offer them. Conduct workshops about different topics, such as how to cook a special or local dish in the hotel’s restaurant, learn how to create floral arrangements such as the ones in your lobby, or create a guided tour in case you are located in a historic building. Put a tablet in every room for room service to make it as easy as possible for guests to make requests. Organise private or VIP shopping experiences with local vendors. Offer a remote control to manage all the room functions such as bed height, lights, heating, etc. Key insight: For luxury guests, it’s not just what you offer — it’s how personalised and seamless the experience feels. These define the difference between standard and 5 star hotel amenities.Sustainable hotel amenities for a conscious travellerOne of the major trends that is expected to continue to grow in 2026 is sustainability. Increasingly, guests are looking for sustainable and environmentally friendly accommodation options, and this extends to hotel amenities. Offer bulk bathroom amenity dispensers. Consider providing shampoo and gel packaged in wall-mounted refillable dispensers, or even only on demand. You can even choose solid solutions like shampoo and conditioner bars that can eliminate the need for plastic bottles altogether. Eliminate plastic bottles and offer glass or metal ones instead, which have to be refilled by the staff. If possible, consider installing water bottle filling stations for guests to use. Offer biodegradable rubbish bags that are more environmentally friendly alternatives. Make sure that they’re truly biodegradable. Include local and seasonal products in the hotel's restaurant. Provide free or low-cost bikes to promote eco-friendly transportation. Provide recyclable paper for wrapping bathroom amenities, reusable bathroom cups, reusable fabric laundry bags, and paper containers for takeaways, among others. Interested in how sustainable principles can be applied to your property? Make sure to check out our comprehensive article on practical tips to become a sustainable hotel. Frequently asked questions about hotel amenitiesWhat amenities do guests expect in a hotel?Guests expect basic hotel amenities such as Wi-Fi, comfortable beds, and toiletries, as well as access to key hotel facilities.What are basic hotel amenities?Basic hotel amenities include bedding, towels, toiletries, and essential amenities in a hotel room.What makes a hotel 5-star?A hotel is considered luxury based on its 5-star hotel amenities, personalised service, and premium hotel facilities.2026 is set to be a fantastic year for travel. By knowing the best hotel amenities for your guests, you’ll be a step ahead of your competitors. We hope you now have more ideas that will help you offer an unforgettable stay in your property.  Remember that with our platform, you can leverage not only the guest experience but also your visibility among high-value clients. Have a look at our comprehensive solutions for hoteliers. If you’re already registered in HBX Group, log in to our Partner Portal now. If you haven’t joined us yet and want to get access to our network of 60,000+ travel distributors, register your property and boost your revenue in 2026. Register your property