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London, 26 February 2026. - Queer Destinations and HBX Group (HBX.SM), a leading B2B travel technology marketplace, today announced the launch of a first-of-its-kind Conscious Online Travel Platform (OTA) — a milestone that transforms how LGBTQ+ travellers and residents discover, trust, and spend with businesses and destinations worldwide.The launch marks the next phase in the strategic partnership between the two organisations and introduces a scalable ecosystem that brings together certification standards, advanced booking technology, and curated global supply.Certification: Queer Destinations certifies governments, destinations, hotels and businesses through its rigorous “Queer Destinations Committed” programme, which includes LGBTQ+ inclusion standards and specialised training for hospitality professionals.Technology: The booking infrastructure enables seamless connectivity and performance.Global supply and connectivity: The platform is enriched with HBX Group’s exclusive global accommodation inventory and marketplace capabilities, providing scalable international reach.Together, this structure enables travellers and residents to discover and book within a certified network, ensuring every transaction supports organisations that have demonstrably committed to inclusion, while providing scalable global distribution to participating destinations and businesses. Revenue flows back into the local queer community through collaboration with local LGBTQ+ NGOs, completing a loop of conscious, compounding impact.According to estimates by LGBT Capital, the global LGBTQ+ community represents $3.7 trillion in annual spending power — a figure that, measured as a national economy, would rank fifth in the world. Yet that power has historically flowed without coordination or intention, into markets and businesses regardless of their stance on the rights of the community that generates it. Queer Destinations was built on a simple premise: that spending power, consciously directed, is one of the most effective tools for change available to any community.After building its foundation by leading the national strategy of countries like Mexico, Greece or Spain, training companies in over 15 countries and establishing partnerships with organisations like European Travel Commission, World Travel &amp; Tourism Council or IGLTA, Queer Destinations is evolving from global certification standard to direct-to-consumer platform, in partnership with HBX Group.“Inclusion becomes truly impactful when it is supported by scalable infrastructure. By powering this platform, we are enabling inclusive travel to grow globally through trusted technology and connectivity. This effort is only possible when we also recognise and value the diversity of people, and when we continue to train our teams to understand, respect, and promote that diversity in every interaction. This initiative reflects our commitment to fostering a more open, responsible, and accessible travel ecosystem,” said Elena Pérez, Chief People Officer, HBX GroupEdgar Weggelaar, CEO at Queer Destinations, added: “The launch of our platform marks a significant milestone in our mission to advance LGBTQ+ inclusion across tourism. By combining our certification framework with HBX Group’s global technology capabilities, we are creating a trusted space where travellers can make informed choices and where hotels can demonstrate their commitment to inclusion.”Oriol Pàmies, Founder, Queer Destinations, concluded: “For nearly 60 years, queer rights have been won through protest and demonstration, asking governments for rights that should have been granted by definition. Today, we are awakening to our collective economic power. With over $3.7 trillion in spending power, the queer community would be the fifth largest economy in the world. Queer Destinations was built to direct that energy toward the governments and destinations that are publicly committed to diversity, training corporations, creating safe spaces, and ensuring that we can travel, and live, as we are.”The platform will be introduced at ITB Berlin, with a broader launch planned for later this year. Initial expansion will focus on key markets including Spain, Mexico, Brazil, and Greece.###About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relationsmedia@hbxgroup.comFollow us:LinkedIn,Facebook,X,Instagram.About Queer DestinationsQueer Destinations is a leading organization in the development of strategies for more inclusive tourism, focused on the LGBTQ+ community and acting as a bridge between governments, destinations, and organizations. Its educational program “Hospitality Meets Diversity” has trained thousands of tourism professionals, with the goal of ensuring safe, respectful, and discrimination-free spaces for all travelers. With an international presence and strategic alliances with governments, companies, and institutions, Queer Destinations drives a model of tourism based on diversity and human rights.&nbsp;More information:www.queerdestinations.com&nbsp;Queer Destinations Media ContactDaniel Valero– Communications ManagerQueer Destinationsdaniel.valero@queerdestinations.comFollow us:LinkedIn,Instagram,TikTok.

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Queer Destinations and HBX Group Launch First-of-its-Kind Conscious Travel Platform

London, 26 February 2026. - HBX Group(HBX.SM), a leading B2B travel technology marketplace, hastoday announced an extension of its long‑standing partnership with Traveloka, Southeast Asia’s leading all-in-one travel platform, to further strengthen collaboration and broaden the distribution of high‑quality, locally contracted hotel content across the Asia‑Pacific region.&nbsp;Under the expanded agreement, signed during HBX Group´s MarketHub Asia celebrated in Bali, Traveloka will integrate more than 40.000 hotels in APAC, with a strong focus on Indonesia, into HBX Group’s supply ecosystem. This evolution builds on several years of a successful commercial and connectivity relationship in which HBX Group supplied inventory to Traveloka.&nbsp;By deepening the partnership in both directions, the companies aim to unlock additional growth, improve availability and competitiveness in priority APAC destinations, and deliver better results for partners and customers worldwide.&nbsp;“This is about strengthening a proven partnership to accelerate mutual growth,” said Xabi Zabala, Chief Sourcing and Operations Officer “By integrating Traveloka’s extensive, locally contracted APAC portfolio into HBX Group’s platform, we expand our regional coverage, diversify our supply beyond traditional chains, and bring more competitive, relevant content to our customers globally.”&nbsp;Tejveer Bedi Singh, VP of Commercial, Traveloka added: “Our partnership with HBX Group brings travellers closer to the heart of Asia‑Pacific. Powered by the robustness of Traveloka’s tech‑enabled, digital‑first platform, we ensure seamless integration and broader distribution with HBX Group, enabling more discovery, more choice, and more memorable journeys across APAC.”&nbsp;The decision to expand the partnership comes at a moment of strong performance and strategic alignment. Over several years of collaboration, HBX Group and Traveloka have achieved steady volume growth, improved content coverage, and stronger conversion rates thanks to the availability of localized, directly contracted inventory.&nbsp;###About HBX Group&nbsp;HBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.com&nbsp;Follow us: LinkedIn, Facebook, X, Instagram.&nbsp;About TravelokaTraveloka is Southeast Asia’s leading all-in-one travel platform connecting millions globally with trusted, world-class experiences. Founded in 2012, Traveloka has operations in Australia, Indonesia, Japan, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. With over 140 million app downloads, Traveloka stands as one of the most popular travel apps in the region.&nbsp;Traveloka Communications Teampr@traveloka.com&nbsp;

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HBX Group and Traveloka expand strategic partnership to deepen APAC supply and accelerate global distribution

London, 24 January 2026 – HBX Group (HBX.SM), a leading B2B travel technology marketplace, has launched its new Partner Portal, designed to transform how hotel partners and clients worldwide interact with its solution.As part of HBX Group’s strategy to deliver a more connected and future-ready partner ecosystem, the new portal provides a faster, more secure, and more efficient solution for partners and internal teams worldwide. Its design unlocks new possibilities for growth and innovation, while introducing practical improvements that partners will benefit from immediately. Key benefits for hotel partners include:More Autonomy – Hotels can manage their properties on their own terms, creating and managing users with the right permissions through a new identity and access management system, now reinforced with two-factor authentication.More Speed – Evergreen contracts and simplified rate plan setup enable hotels to launch promotions and seasonal offers in minutes, helping them capture demand as it happens.More Simplicity – An upgraded, more intuitive design reduces friction and makes property management faster and easier.More Security – Rebuilt in a robust, scalable, and secure environment, the portal provides partners with greater confidence and reliability to support long-term growth.The redesign also lays the foundations for future enhancements, including multi-hotel selection, reinforcing HBX Group’s commitment to innovation and partner success."Our Partner Portal has been designed hand-in-hand with our partners’ needs in mind. By delivering greater autonomy, speed, simplicity, and security, we are equipping them with a solution that not only supports their daily operations but also grows alongside their businesses," said Xabi Zabala, Chief Sourcing &amp; Commercial Services Officerat HBX Group.Available in 17 languages, the HBX Partner Portal further strengthens HBX Group’s mission to simplify the complexities of the travel industry through technology, data, and innovation.Alongside the Partner Portal, HBX Group has introduced a series of enhancements aimed at improving reliability and flexibility across its API-driven distribution, supporting more predictable outcomes and scalable operations for partners.“These enhancements reflect our focus on giving partners greater control, confidence and flexibility in how they work with us,” said Daniel Nordholm, Chief Product &amp; New Business Officer at HBX Group. “By strengthening security, usability and autonomy through solutions like the Partner Portal, we are continuing to build a solution that is designed to scale alongside our partners and support their growth over the long term.”###&nbsp;About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relationsmedia@hbxgroup.com&nbsp;Follow us: LinkedIn, Facebook, X, Instagram.

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HBX Group redefines partner connectivity with launch of new Partner Portal

London, 18 February 2026 — Following the latest edition of MarketHub Asia, HBX Group (HBX.SM), a leading B2B travel technology marketplace, unveils the results of a survey conducted among its more than 450 attendees, including sector opinion leaders, hotels, travel distributors and OTAs. The resultsoffer a data-driven snapshot of the travel industry’s priorities, growth barriers and investment focus for 2026.&nbsp;Fragmentation, not demand, is the industry’s biggest challengeWhen asked about the single biggest challenge facing the travel sector, 34% of respondents cited technology fragmentation across the industry, making it the most significant structural concern. The resultsindicate that the sector's biggest constraint is not demand, but the growing complexity of integrating systems across multiple channels and partners.This ranked ahead of volatility and cost pressures (24%), talent shortages (15%), and even the acceleration of AI agents in travel (15%).When examining growth barriers, 31% identified intensifying competition across channels as their primary constraint, followed by 27% who cited the complexity of integrating technology. Rising costs (13%) and talent shortages (13%) were viewed as secondary pressures.&nbsp;AI investment accelerates as companies prioritise structural modernisationDespite these constraints, respondents are confident in existing technology stack’s ability to keep pace with evolving demand,, with 59% selecting levels 4 or 5. However, only 19% rated themselves at the highest confidence level, and the overall score was 3.7 out of 5, suggesting the industry sees opportunity for this to improve further.At the same time, budget allocation signals a decisive shift toward technological reinvention. For 2026, 38% of respondents plan to prioritise investment in AI, data and automation, while a further 25% will focus on technology modernisation and platform scalability. In total, nearly two-thirds of planned investment is directed toward digital infrastructure and intelligence capabilities.&nbsp;Personalisation ambition meets integration realityThe survey highlights a maturity gap in delivering personalised experiences at scale. When asked about their greatest challenge, 32% cited difficulties integrating data across systems, while a further 32% highlighted challenges in proving return of investment. Inflexible legacy systems (17%) and budget constraints (16%) were also identified as limiting factors.The balance between automation and human interaction further reflects this transitional phase. Respondents rated their organisation’s approach at an average of 3.5 out of 5, with 53% selecting level 4. This suggests that while the industry appears to be moving toward a hybrid model, it has not yet fully optimised the balance.&nbsp;A sector entering structural reinventionThe survey results echo themes raised during MarketHub Asia by Javier Cabrerizo, Chief Strategy, Transformation &amp; AI Officer at HBX Group, who described the travel industry as entering a new phase defined by structural reinvention. As Cabrerizo explains: “What this data shows is that the industry is no longer constrained by demand, it is constrained by complexity. Fragmented systems and integration challenges are limiting our ability to scale intelligence. The companies that solve orchestration will define the next phase of growth. The acceleration of AI is not just an innovation trend, it’s a structural necessity. But AI layered on top of fragmented infrastructure will not deliver transformation. Integration is the real competitive advantage.”Taken together, the findings suggest the sector is moving beyond a recovery mindset and into a new era where integration, intelligent execution and scalable AI will define the next generation of travel leaders.###About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.&nbsp;

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34% of Travel Leaders Cite Technology Fragmentation as the Sector’s Biggest Challenge, According to a survey conducted by HBX Group during the MarketHub Asia 2026

This acquisition will strengthen hotel partners’ direct sales conversion and guest engagement with 24/7, 9‑language support, AI voice bots, and data‑driven quality assurance.&nbsp;London, 17 February 2026.-Roiback, an HBX Group (HBX.SM) company, today announced the acquisition of ThinkIN, a hospitality technology and services company headquartered in Canary Islands, Spain. The acquisition will enhance Roiback's partner offering with an AI‑enabled omnichannel Contact Center that drives direct sales conversion and elevates guest experience.&nbsp;ThinkIN provides 24/7 support across phone, email, chat, social media, and SMS in nine languages, delivering a considerable increase in conversion and more than 30% average ticket uplift for hotel partners. Its integration of Phone Sales and Online Sales can generate an additional uplift of over 15%. ThinkIN’s AI voice bot and AI Quality Assurance solutions further improve performance and customer satisfaction, which currently stands at 92%.&nbsp;Cristina Perea, General Manager of Roiback, said: “This acquisition reinforces our commitment to be the most effective partner for hotels. ThinkIN’s AI‑enabled Contact Center, combined with our global reach, will help our partners convert more demand into profitable direct bookings while delivering exceptional guest experiences.”&nbsp;Alejandro Martin, Managing Director of ThinkIN, said: “Joining Roiback allows us to scale our technology and service innovation for hotels worldwide. We’ll continue to invest in the AI capabilities that help our customers grow.”&nbsp;Since its founding, ThinkIN has expanded from 4 employees in 2015 to more than 70 today, reaching nearly 100 during peak season, and now manages over 450 hotels across Europe and the Americas.&nbsp;Roiback, who will invest up to €2M contingent on business performance, will maintain service continuity for ThinkIN’s existing clients and align go‑to‑market efforts to deliver measurable revenue impact for hotel partners.------------&nbsp;About RoibackRoiback, part of HBX Group, is an award‑winning HotelTech company specialising in services and technology for the Direct Channel, serving both hotel chains and independent hotels worldwide. The company’s offering includes a market‑leading, conversion‑focused booking engine, website development, hotel‑specialised digital marketing services and loyalty solutions. All of this is supported by a dedicated team of Direct Channel specialists to guide strategy and maximise results. Roiback is a Google Premier Partner and a strategic partner of TripAdvisor.For more information, visit www.roiback.com&nbsp;About HBX GroupHBX Group is a leading global B2B travel technology company and the owner of brands such as Hotelbeds, Bedsonline, The Luxurist, Roiback and The Civitfun. It offers a network of travel technology products and services, connecting travel businesses such as online marketplaces, tour operators, travel agents, airlines, loyalty programmes, destinations and travel suppliers.&nbsp;HBX Group’s mission is to simplify the complex and fragmented travel industry through a combination of cloud‑based technology solutions, data and a comprehensive product portfolio designed to maximise revenue. HBX Group operates in more than 170 countries and employs over 3,500 people worldwide. The Group maintains a strong commitment to making tourism a force for good, creating positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchanges, ISIN: GB00BNXJB679.&nbsp;More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relation smedia@hbxgroup.com&nbsp;Follow us on LinkedIn, Facebook, X, Instagram.&nbsp;&nbsp;

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Roiback Acquires Spanish company ThinkIN to Accelerate AI Enabled Omnichannel Contact Center Capabilities for Hotels Worldwide

London, 12th February 2026.-HBX Group, a leading global B2B TravelTech marketplace, announced today a seven‑year preferred strategic partnership with Dida Holdings, the global AI-first travel distribution platform. The partnership establishes HBX Group as a preferred global supply partner within Dida’s distribution ecosystem. Together, the two companies will build a more integrated, technology‑driven foundation for how international travel demand, particularly from China and Asia, is sourced, managed, and scaled over the coming decade.&nbsp;HBX Group and Dida create a powerful combination of global supply strength and AI‑driven, high‑growth demand.&nbsp;As China’s leading B2B travel platform, Dida provides HBX Group with direct access to one of the world’s most advanced digital travel markets and ensures HBX Group’s inventory is embedded into fast‑expanding AI‑led, mobile‑first demand channels.&nbsp;At the same time, HBX Group enhances Dida’s proposition with a broad, high‑quality global portfolio, including premium and hard‑to‑source properties, supported by rich content and attributes that improve the performance of Dida’s AI recommendation engines.&nbsp;Together, the companies benefit from deep technology alignment, multi‑channel reach, and the ability to meet rising traveller expectations for personalised, experience‑led journeys across China, Asia and the world.&nbsp;Daryl Lee, CEO of Dida Holdings, said: “As travel distribution enters an AI-led, machine-to-machine era, long-term alignment matters more than breadth. This partnership reflects deliberate choices about how we build at an infrastructure level - not just the products we transact with. Together with HBX Group, we are laying down a foundation designed for the next decade of global travel.”&nbsp;David Amsellem, Chief Distribution Officer of HBX Group, added: “Dida represents a unique convergence of China leadership, AI-ready distribution, and global reach. By formalising this long-term partnership, we are positioning our supply to perform where travel demand is heading, not where it has been.”&nbsp;Built for the AI EraAs travel shifts rapidly toward AI‑driven, machine‑to‑machine distribution, both companies share the belief that long‑term competitive advantage will be built through deep technology alignment, not just broader transaction volume. The collaboration is designed for a world where travel discovery, pricing, and fulfilment are increasingly automated and optimised in real time.&nbsp;By combining Dida’s leadership in China, AI-native demand capabilities and multi‑channel reach with HBX Group’s strong global supply, content, and fintech capabilities, the partnership creates a next‑generation distribution engine built for scale and reliability.&nbsp;Joint Innovation Beyond AccommodationThe partnership also lays the groundwork for broader innovation areas beyond traditional hotel distribution. Both companies will collaborate on fintech and payment solutions that reflect the unique requirements of China’s digital ecosystem and aim to improve cross‑border transaction efficiency and traveller experience.&nbsp;They will also explore cross‑market technology development, with HBX Group supporting localisation for China and APAC, while Dida contributes its expertise in AI and automation to help scale next‑generation capabilities globally.&nbsp;Finally, the partnership includes joint development of future‑ready distribution models designed for agent‑based booking, real‑time optimisation and fully automated decision‑making. This positions both companies at the forefront of an industry that is rapidly shifting toward AI‑led commerce.-------------------&nbsp;About HBX GroupHBX Group is a leading global B2B travel technology company and the owner of brands such as Hotelbeds, Bedsonline, The Luxurist, Roiback and The Civitfun. It offers a network of travel technology products and services, connecting travel businesses such as online marketplaces, tour operators, travel agents, airlines, loyalty programmes, destinations and travel suppliers.&nbsp;HBX Group’s mission is to simplify the complex and fragmented travel industry through a combination of cloud‑based technology solutions, data and a comprehensive product portfolio designed to maximise revenue. HBX Group operates in more than 170 countries and employs over 3,500 people worldwide. The Group maintains a strong commitment to making tourism a force for good, creating positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchanges, ISIN: GB00BNXJB679.&nbsp;More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.com&nbsp;Follow us on LinkedIn, Facebook, X, Instagram.&nbsp;About DidaFounded in 2012 and headquartered in Shenzhen, Dida is a global AI-first travel technology group that combines the scale and innovation of China with the diverse needs of international travel partners. By leveraging advanced AI platforms, automation and data insights, Dida delivers smarter solutions that help partners improve efficiency, strengthen engagement, and accelerate growth.&nbsp;As the No.1 B2B player in China and a leader across APAC, Dida is uniquely positioned as the premier gateway between China, APAC, and the global travel ecosystem. Through its core business lines - Dida Hotels, Dida Flights, Dida Go and Dida Experiences - The company connects high-quality travel content from hotels, airlines, and ancillary providers to the world’s travel agencies, TMCs, tour operators, OTAs, and wholesalers - integrating deep partnerships with cutting-edge technology.

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HBX Group and Dida Holdings Sign a 7 Year Strategic Partnership to Strengthen Global Distribution and Unlock New AI Led Demand Channels

London, 5 February 2025— At MarketHub Asia in Bali, HBX Group (HBX.SM) shared how Asia-Pacific is entering a decisive new phase of travel growth driven by resilient demand, accelerating technology adoption and rapidly evolving distribution models across the region.&nbsp;Speaking to partners from across the MEAPAC travel ecosystem, HBX Group leaders highlighted that while travel has returned at scale, the real opportunity now lies in execution: helping partners convert demand into sustainable growth through smarter distribution, stronger collaboration and technology-enabled personalisation.&nbsp;“Travel demand in APAC is not just back —it’s evolving fast,” said David Amsellem, Chief Distribution Officer at HBX Group. “The challenge for all of us is how we unlock that momentum in a way that protects choice, drives value and allows partners to grow profitably in an increasingly complex market.”&nbsp;This year’s MarketHub theme Unlocked reflects that urgency. HBX Group emphasised that unlocking the region’s full potential depends on bringing together the right technology, the right partners and the right market conditions, and doing so now, while momentum is firmly in place.&nbsp;APAC momentum backed by dataThat market perspective was reinforced by insights shared on stage by Michael Shoory, Head of APAC Tourism Analysis at Oxford Economics. According to Oxford Economics’ latest projections, global inbound travel volumes are expected to grow by more than 60% by 2035, with Asia-Pacific among the fastest-growing regions worldwide.&nbsp;Shoory highlighted that APAC will continue to gain share of global tourism as rising incomes, improved connectivity and demographic shifts drive demand. Around 80% of the growth in inbound travel to APAC over the next decade will be driven by intra-regional travel, reinforcing the importance of regional connectivity and efficient distribution models.&nbsp;Despite ongoing geopolitical and economic uncertainty, Shoory noted that consumers continue to prioritise travel in their spending decisions, underlining the sector’s resilience and long-term growth potential.&nbsp;From growth to execution: retail, wholesale and luxuryHBX Group leaders also explored how these macro trends are translating into concrete shifts across MEAPAC distribution.&nbsp;Andrew Boocock, Wholesale Director for MEAPAC at HBX Group, highlighted that the region is actively driving new travel flows globally, supported by continued investment in infrastructure, connectivity and digital capability across markets such as China, India, Indonesia, South Korea and Vietnam.&nbsp;Boocock also pointed to MEAPAC’s long-established last-minute booking behaviour, noting that smarter pricing, rebooking tools and improved post-booking support can help businesses reduce avoidable cancellations, protect margins and improve operational efficiency.&nbsp;From a retail and luxury perspective, Stefano Zeni, Retail Sales Director for MEAPAC at HBX Group, highlighted how technology is reshaping the booking funnel, even for high-touch, complex travel products.Zeni explained that retail distribution is increasingly shifting towards API-led models, while in luxury travel the winning formula lies in blending advanced technology with human expertise. This shift is reflected in traveller preferences: while 81% of travellers say price influences destination choice, more than half (53%) say luxury experiences matter when planning a trip, particularly among higher-income travellers and in markets such as China — reinforcing the rise of “accessible luxury.”&nbsp;As distribution models evolve, HBX Group noted that hotel partnerships are also undergoing a fundamental shift — moving beyond transactional contracting towards more strategic, value-led collaboration.“Hotel partnerships are moving well beyond transactional models,” said Xabier Zabala, Chief Sourcing and Commercial Services at HBX Group. “As growth normalises and complexity increases, the focus is shifting towards fewer but more strategic relationships — built on relevance, trust and scale. The future of B2B hotel contracting will be defined by smarter segmentation, closer collaboration and a broader value proposition that goes far beyond simply selling rooms.”&nbsp;Technology built for scale, speed and partner growthHBX Group also used MarketHub Asia to underline how technology is already operating at scale across its ecosystem.&nbsp;Daniel Nordholm, Chief Information Officer at HBX Group, explained that over the past year the Group has focused on strengthening platform fundamentals, prioritising speed, connectivity and usability to remove friction between demand, supply and conversion.&nbsp;In 2025 alone, HBX Group deployed more than 7,000 product updates —roughly one every 75 minutes— while maintaining near-continuous platform availability. Today, the Group’s technology processes around 8 billion searches per day, supported by advanced security capabilities analysing tens of billions of signals in real time.&nbsp;Nordholm highlighted that AI is now embedded across core business functions, from customer service and pricing optimisation to personalisation and operational efficiency. Rather than adding complexity, HBX Group’s approach is designed to simplify integration and allow partners to innovate faster — while retaining ownership of their brand and customer relationships.&nbsp;MarketHub Asia once again served as a platform for in-depth discussion across a broad range of topics shaping the future of travel in the region — from market dynamics and distribution to technology, retail, luxury and partner collaboration.&nbsp;The insights shared on stage reflect just part of the conversations taking place throughout the event, as HBX Group and its partners continue to explore how to turn APAC’s growth momentum into sustainable, long-term value across the travel ecosystem.&nbsp;About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.&nbsp;

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MarketHub Asia by HBX Group uncovers how APAC’s next phase of travel growth is taking shape

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Q1 Trading Update For The Three Months Ended 31 December 2025

London, 21 January 2026–HBX Group (HBX.SM), a leading B2B travel technology marketplace,has announced the speakers and sponsors for MarketHub Asia 2026, its flagship industry event, which will take place in Bali on 4–5 February under the theme “UNLOCKED.”MarketHub Asia brings together senior decision-makers from across distribution, hospitality, technology and data for two days of discussion focused on how the travel industry continues to evolve — and what leaders need to do next.The programme will open with Brendan Brennan, Chief Finance Officer at HBX Group, who will explore the forces reshaping travel technology today, from the growing impact of artificial intelligence to the changing expectations of travellers and partners.Innovation and product development will be a central focus of the event. Daniel Nordholm, Chief Information Officer at HBX Group, will unveil a series of new products and share the thinking behind what the Group is building, the challenges these solutions are designed to address, and how they support the next phase of HBX Group’s ecosystem.The agenda also places a strong emphasis on data and insight. Michael Shoory, Head of Tourism Analysis - Asia-Pacific at Tourism Economics, will provide a macroeconomic outlook, while Olivier Ponti, Intelligence and Marketing Director at ForwardKeys, will share data-led insights into travel demand and performance. These perspectives will feed into on-stage discussions with industry leaders on how travel businesses can respond to shifting market dynamics and translate insight into action.Perspectives from beyond the traditional travel sector will also feature across the programme, including a keynote by John Sanei, a globally recognised futurist and business strategist, alongside cross-industry panels bringing together leaders from distribution, retail and hospitality.MarketHub will also feature speakers from across the travel and hospitality ecosystem, including organisations such as Center Hotels, Tripbtoz, Minor Hotels, Traveloka, Abu Dhabi Tourism, Accor, Grab and Make My Trip contributing to discussions on innovation, growth and collaboration.Commenting on the event, David Amsellem, Chief Distribution Officer at HBX Group, said: “MarketHub Asia is where the real conversations happen. This is the forum where we cut through the noise and focus on what matters: the seismic shifts reshaping travel and how we capitalise on them together. Asia isn't following anymore—it's leading. This edition brings partners together to tackle the opportunities we're all chasing and the challenges no one's cracked yet.”Xabi Zabala, Chief Sourcing and Commercial Services Officer at HBX Group, added: “From supply and demand dynamics to the role of technology and collaboration, MarketHub Asia is designed around practical conversations. It’s about how the industry works together to deliver better outcomes for partners and travellers.”MarketHub Asia 2026 will be hosted by Hilton, with platinum sponsors including Kempinski, Clermont Hotel Group, Center Hotels and Megaworld Hotels &amp; Resorts, reflecting the breadth of partners involved in shaping the programme.###About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.com&nbsp;Follow us: LinkedIn, Facebook, X, Instagram.&nbsp;

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HBX Group confirms speakers and sponsors for MarketHub Asia 2026

London, 20 January 2026 – HBX Group (HBX.SM), a leading B2B travel technology marketplace,has announced the launch of a new dynamic vacation packages service, Flair Vacations.&nbsp;The new service, made possible thanks to HBX Group’s strategic partnership with Onlinetravel and Flair Airlines, will be available in Canada from January 20, 2026. It will mark the first time Flair Airlines has offered packages directly to its customers, and the first time in the company’s history that it has offered dynamically packaged vacations.&nbsp;Powered by an easy-to-use, state-of-the-art, dedicated website supported by Onlinetravel, Flair Vacations will offer fully dynamic packages for any length of stay in real time, thanks to Flair Airlines’ inclusive seat rates and HBX Group’s package hotel net rates. This combination, which can be booked directly by customers, will provide value for flight and hotel package prices, and the convenience of booking the whole vacation in one smooth process.&nbsp;“This new service will be a huge benefit to travellers in Canada and is a testament to the strength of the travel technology ecosystem that we’ve nurtured,” commented Mark Antipof, Chief Growth Officer at HBX Group. “We are delighted to bolster our portfolio of dynamic packaging via our strategic partnerships and demonstrate our commitment to improving booking efficiency and customer satisfaction.”&nbsp;“By partnering with HBX Group and Flair Airlines, we are proud of the strong offering and new opportunities created for travellers who seek convenience, value and seamless travel experiences,” added Ricardo Fernandez, CEO of Onlinetravel. “With a fully dedicated Flair Vacations website, provided by Onlinetravel, customers can expect a diverse range of vacation options delivered with the best rates in real time.”&nbsp;“Customersasked forfewer steps and better value when they book their trips, and we delivered,” said Lucas Oordt-Bosman, Director of Payments and Digital Strategy at Flair Airlines. “Flair Vacations does exactly that by bringing flights and hotels together in one simple experience.It’sa clear extension of our Flair FWD focus on making travel easier, more reliable, and more affordable for Canadians.”&nbsp;###About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners, including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximize revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;About Onlinetravel&nbsp;Onlinetravel is a technology company specializing in the travel industry, dedicated to enhancing the customer journey while simplifying and optimizing the travel planning experience. Offering both comprehensive packages and individual booking solutions, OnlineTravel serves over 1,000 clients across the globe.&nbsp;With more than 8 years of operational expertise and backed by over 20 years of industry knowledge through its parent company, Destinia Group, OnlineTravel supports some of the most renowned names in the sector, helping them leverage technology to boost their sales on their own platforms.&nbsp;About Flair AirlinesFlair Airlines is Canada’s most reliable and greenest airline, on a mission to make air travel affordable, accessible, and enjoyable for everyone. With a growing fleet of fuel-efficient Boeing 737 aircraft, Flair connects more than 25 cities across Canada, the U.S., Mexico, the Dominican Republic, and Jamaica. Flair FWD is our ongoing commitment to better travel—delivering smarter service, stress-free travel with Flair Express, low fares, and customer experiences that go beyond expectations.&nbsp;Flair Airlines Media Contact:media@flyflair.com&nbsp;&nbsp;More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relationsmedia@hbxgroup.com&nbsp;Follow us:LinkedIn,Facebook,X,Instagram.&nbsp;

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HBX Group Partners with Onlinetravel and Flair Airlines to Launch Flair Vacations

London, January 15 2026 —Roiback, part of HBX Group (HBX.SM), today announces the launch of OdysseIA, its new AI‑powered marketing intelligence platform designed to help hotels regain visibility, optimise advertising investment and accelerate the growth of the direct channel. The official presentation of OdysseIA will take place at FITUR 2026 and marks a new milestone in Roiback’s innovation roadmap, reinforcing its commitment to delivering advanced, efficient and fully privacy‑compliant technology to hotels.&nbsp;At a time when digital channels are facing the end of third‑party cookies, increasingly strict privacy regulations and a widespread loss of visibility across analytics and attribution platforms, OdysseIA emerges as a strategic response to one of the sector’s biggest challenges: regaining control of direct marketing through reliable, actionable first‑party data.&nbsp;Artificial Intelligence at the Service of Direct Channel&nbsp;OdysseIA is an AI platform exclusively focused on hotel direct‑channel digital marketing. Its technology enables the identification, understanding and activation of high‑value audiences based on first‑party data, combining machine learning with the real operational context of the hotel business. Its key capabilities include:&nbsp;AI‑driven predictions to identify users with the highest likelihood of bookingCreation and activation of first‑party audiences fully aligned with regional privacy regulationsAdvanced attribution models offering a clearer, more realistic view of marketing impactReal‑time insights to optimise budget allocationNative integration with GA4, Google Ads, Meta Ads and Roiback’s digital solutionsAvailability both as a native Roiback product and as a standalone solution adaptable to any hotel technology ecosystem&nbsp;Beyond dashboards, OdysseIA delivers actionable intelligence, offering audiences, recommendations and predictions that are ready to be activated directly in advertising campaigns.&nbsp;A Strategic Step for Roiback and the TravelTech Ecosystem&nbsp;The launch of OdysseIA strengthens Roiback’s position as a leading player in advanced direct‑channel technology and further consolidates its Digital Marketing Agency as a core pillar of its value proposition.&nbsp;“OdysseIA represents our vision for the future: helping hotels grow with greater autonomy, better intelligence and stronger profitability, in a digital environment where privacy is no longer optional but a requirement,” said Cristina Perea, Managing Director of Roiback.&nbsp;The platform is supported by direct‑channel specialists who provide an additional layer of strategic consultancy and personalised guidance, and is further backed by HBX Group, reinforcing its ambition to lead the digital transformation of the hotel industry on a global scale.&nbsp;Ready for the Future of Hotel Marketing&nbsp;With a global footprint and a strong presence in markets such as Spain, Portugal, Italy, the United Kingdom, Benelux, Latin America, the United States and Asia, OdysseIA positions itself as a key solution for hotelsseekingto increase the share of direct channel bookings versus other channels such as intermediaries or OTAs, improve ROI and build a sustainable marketing strategy in the new digital era.&nbsp;OdysseIA does not just anticipate the future of hotel marketing — it makes it possible today, giving hotels back control over their data, their visibility and their growth.&nbsp;------------About RoibackRoiback, part of HBX Group, is an award‑winning HotelTech company specialising in services and technology for the Direct Channel, serving both hotel chains and independent hotels worldwide. The company’s offering includes a market‑leading, conversion‑focused booking engine, website development, hotel‑specialised digital marketing services and loyalty solutions. All of this is supported by a dedicated team of Direct Channel specialists to guide strategy and maximise results. Roiback is a Google Premier Partner and a strategic partner of TripAdvisor.For more information, visitwww.roiback.com&nbsp;About HBX GroupHBX Group is a leading global B2B travel technology company and the owner of brands such as Hotelbeds, Bedsonline, The Luxurist, Roiback and The Civitfun. It offers a network of travel technology products and services, connecting travel businesses such as online marketplaces, tour operators, travel agents, airlines, loyalty programmes, destinations and travel suppliers.&nbsp;HBX Group’s mission is to simplify the complex and fragmented travel industry through a combination of cloud‑based technology solutions, data and a comprehensive product portfolio designed to maximise revenue. HBX Group operates in more than 170 countries and employs over 3,500 people worldwide. The Group maintains a strong commitment to making tourism a force for good, creating positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchanges, ISIN: GB00BNXJB679.&nbsp;More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.com&nbsp;Follow us on LinkedIn, Facebook, X, Instagram.

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Roiback Launches OdysseIA, Its New Artificial Intelligence Platform to Boost the Hotel Direct Channel

London, 13 January 2026 —HBX Group (HBX.SM), the leading B2B travel technology marketplace, has unveiled new trends that are shaping Gen Z’s relationship with personalization in travel. The study, conducted in collaboration with consultant professors Dr. Recep “Richie” Karaburun and Dr. Olena Ciftci from New York University’s Jonathan M. Tisch Center of Hospitality, explores how Gen Z travels. The report, titled “Generation Z and the Future of Personalized Travel Experience,”combines quantitative and qualitative data to analyze how travelers born between 1997 and 2012 understand, value, and expect personalization when traveling.The research reveals a generation that appreciates personalization when it is transparent, empowering, and authentic. Unlike previous generations, Gen Z does not want technology to decide for them, but rather to act as a travel partnerthat accompanies them and respects their values.“For Gen Z, personalization isn’t about algorithms—it’s about understanding. They want brands that combine technological precision with human authenticity, building relationships based on trust and transparency,” said Javier Cabrerizo, Chief Strategy and Transformation Officer at HBX Group.“Thesefindings confirm our vision that the future of travel will be collaborative, data-driven, and human-centered.”Travel Habits and PrioritiesBorn in the digital age, members of Generation Z stand out for their diversity, practicality, and strong social awareness. They grew up with the internet, social media, and smartphones, but also with a keen sense of personal responsibility and collective impact. When it comes to travel, they seek experiences that are as authentic as they are accessible.Most respondents travel for leisure (65%), mainly for vacations or to visit family and friends (28%).In terms of spending, 31%allocate between $1,000 and $2,500per year to travel, while 24%spend between $2,500 and $5,000. One in five respondents spends more than €5,000 annually, showing that travel is a consumption priority for this group.Annual travel budgetNumber of trips in the last 12 months&nbsp;Personalization as Added Value, Not Intrusion&nbsp;Most young respondents have a positive attitude toward personalized recommendations: 26% are “strongly in favor” and 40% are “in favor” of content tailored to their interests. Only a small group expressed discomfort, mainly due to a lack of transparency or excessive promotional messaging.&nbsp;&nbsp;The most frequently cited reasons for valuing personalization positively include relevance, convenience, and the inspirationprovided by tailored suggestions. Those who were neutral or skeptical cited a desire to maintain control over their decisions and distrust of hidden advertising.&nbsp;“The data shows that Gen Z doesn’t reject personalization—they reject opacity,” added Cabrerizo. “This generation demands clarity, control, and purpose. Brands that embrace transparency by design will be the ones to earn their long-term trust and loyalty.”&nbsp;What Works (and what doesn’t) in Personalization&nbsp;The report outlines the most and least effective forms of personalization for young travelers. Recommendations for restaurants and local activities (75%) top the list, followed by personalized hotel andflight offers (64%) and smart itineraries based on interests (45%).&nbsp;&nbsp;On the other hand, generic promotional messages and “exclusive” emails that feel impersonal are widely disliked (55%), as are ads that follow them on social media or intrusive pop-ups. For Gen Z, relevance and tone matter more than reach: the best personalization feels curated, not commercial.&nbsp;In open responses, participants described the best examples of personalization as moments of genuine connection—from social media content reflecting recent interests to local recommendations from residents. What they value most is the human touch and cultural authenticity.&nbsp;Implications: Toward more human personalization&nbsp;The report concludes that the line between “useful” and “annoying” personalization is thin, defined by three factors: authenticity, empathy, and context. Young travelers respond best to experiences that anticipate their needs, respect their budgets, and connect them with local culture.&nbsp;For travel brands, this means moving from simple segmentation to meaningful curation: intelligent, flexible, and emotionally resonant experiences. The future of personalization will depend not only on more powerful algorithms, but on how companies make travelers feel understood, empowered, and inspiredto explore the world.&nbsp;For more information about how GenZ travels, please find For more information about how GenZ travels, please find For more information about how GenZ travels, please find HBX Group and NYU’s study here.###About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relationsmedia@hbxgroup.com&nbsp;Follow us:LinkedIn,Facebook,X,Instagram.

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Generation Z & the Future of Personalised Travel Experience

HBX Group and Professors from NYU Analyze How Gen Z Travels: Experiences as a Priority, Technology as a Partner, and a Budget Dedicated to Leisure

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