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Macau, February 20, 2025— HBX Group, a leading independent B2B travel technology marketplace, and Minor Hotels have announced the global expansion of their preferred distribution partnership.The announcement was unveiled at MarketHub Asia 2025 in Macau, China.&nbsp;The expanded partnership builds on the success of Minor Hotels and HBX Group’s existing collaboration in Europe and the Americas. Under the agreement, Minor Hotels will add 181 properties from Asia, Australasia, Africa and the Middle East to its distribution partnership. The group will also designate HBX Group as a preferred B2B distribution partner, enabling streamlined distribution, optimised operational costs, and greater control over rates and inventory.&nbsp;HBX Group’s global network, which connects 60,000 travel distributors across over 190 source markets, will now have access to over 560 Minor Hotels properties across 58 countries. These include renowned brands such as Anantara, Avani, Elewana Collection, Tivoli, NH, NH Collection, nhow and Oaks. Looking ahead, Minor Hotels announced its intent to add nearly 300 properties to its portfolio over the next three years, which will also join the preferred distribution partnership.&nbsp;Carlos Muñoz, Chief Commercial Officer at HBX Group, commented: "This global partnership represents a significant milestone in our collaboration with Minor Hotels. By consolidating distribution efforts and reducing operational complexity, we are enabling Minor to streamline its strategy and focus on reaching high-value markets where we can add real value. HBX Group becomes an extension of Minor’s commercial arm, bringing their brands to markets and customers that would otherwise be out of reach. Together, we are setting a new benchmark for what a true partnership between a hospitality group and a distribution tech platform should look like."&nbsp;Ian Di Tullio, Chief Commercial Officer of Minor Hotels, added: “Our partnership with HBX Group has been instrumental in maintaining our agility and efficiency, allowing us to leverage best practices and insights from their network. This collaboration in Europe and the Americas has been invaluable in accelerating our growth and expanding our distribution. We look forward to broadening this successful relationship to encompass our global portfolio, ultimately delivering superior value to our customers.”&nbsp;Fernando Vives, Chief Commercial Officer of Minor Hotels Europe &amp; Americas, reinforced: “Our collaboration with HBX Group has accelerated our growth in Europe and the Americas and provided us with the insights to refine our approach in the markets. As we expand our partnership globally, we are excited to build on this momentum and deliver greater value to our guests.”&nbsp;This announcement also underscores Minor Hotels’ longstanding support for MarketHub, HBX Group’s flagship event series for the travel industry. A dedicated partner, the hotel group hosted MarketHub Europe 2023 at the nhow Amsterdam RAI and will welcome the European edition of the event at the Tivoli Marina Vilamoura Algarve Resort from April 1-4, 2025.&nbsp;MarketHub brings together leaders from across the travel and hospitality industry to explore trends such as AI-driven personalisation, sustainable travel, and the future of B2B partnerships. The event serves as a global platform for fostering meaningful connections and inspiring strategies that drive recovery and innovation in the travel industry.&nbsp;###About HBX Group&nbsp;HBX Group is a leading independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as Online Marketplaces, tour operators, travel advisors, airlines, loyalty programs, destinations and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3600 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;More information:www.hbxgroup.comHBX Group Media ContactPR &amp; Media Relations: media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.&nbsp;About Minor HotelsMinor Hotels is a global hospitality group operating over 560 hotels, resorts and residences in 58 countries, pursuing its vision of crafting a more passionate and interconnected world. As a hotel owner, operator and investor, Minor Hotels fulfils the needs and desires of today’s global travellers through its diverse portfolio of eight hotel brands – Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks and Tivoli – and a collection of related businesses. Minor Hotels is rapidly accelerating its global growth ambitions, aiming to add more than 280 hotels by the end of 2027.&nbsp;For more information, please visit minorhotels.com and connect with Minor Hotels on Facebook and LinkedIn.Minor HotelsMarion Walsh-Hedouin, Global Head of PR &amp; Communications, Minor Hotelsmwalsh@minor.com

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HBX Group and Minor Hotels expand strategic partnership to include hotels in Australasia, Africa, Middle East and Asia

Macao, 18 February 2025 – HBX Group, a leading independent B2B travel technology marketplace, has hosted MarketHub Asia 2025 at Studio City, Macao, bringing together industry leaders to discuss the key trends shaping the future of travel in Asia-Pacific. During the event, HBX Group executives, alongside industry experts, shared insights into the region’s rapid expansion, emerging travel patterns, and evolving consumer behaviours.&nbsp;APAC: The driving force behind global travel growth&nbsp;Asia-Pacific remains a key driver of the global travel industry, with Japan, India, and China leading the surge in bookings. The region’s economic and demographic evolution is transforming the travel landscape, with APAC’s population expected to reach 4.3 billion by 2030, representing 50% of the world’s total. A defining shift is the rise of the middle class, which is projected to make up two-thirds of the global middle-income population by 2034, fuelling an unprecedented demand for travel.“APAC is one of the most dynamic travel markets in the world, and the rapid pace of change we’re seeing—both in terms of traveller expectations and business models—demands that we continuously adapt,” said Pippa Williamson, Senior Vice President of Sales at HBX Group. “At HBX Group, we are committed to helping our partners navigate this evolving landscape by leveraging data, innovation, and our deep regional expertise.”&nbsp;PATA: APAC as the global growth engine&nbsp;Reinforcing APAC’s position as the world’s leading travel region, Noor Ahmad Hamid, CEO of the Pacific Asia Travel Association (PATA), shared key insights during MarketHub Asia.&nbsp;“The Asia-Pacific region is expected to reach 4.3 billion people by 2030, accounting for half of the world’s population. More importantly, 81% of that population will be middle-class, meaning two-thirds of the global middle-income segment will be in APAC,” said Hamid. “This is why APAC is not just growing—it is the Global Growth Engine of the travel industry. Seven of the world’s top 20 fastest-growing economies in 2024 are in this region, making it a crucial market for investment and expansion.”He also highlighted how intra-regional travel is playing a major role in APAC’s recovery and expansion, with key markets such as Japan, South Korea, and Thailand leading the way. According to PATA’s latest projections, international visitor arrivals (IVAs) in Asia-Pacific are set to reach between 813 million and 947 million by 2027, depending on market conditions, reflecting strong and sustained growth in the region.&nbsp;Emerging Destinations and the Rise of Experiential Travel&nbsp;While Japan remains the most in-demand destination, other emerging markets such as Laos, Cambodia, and Sri Lanka are experiencing significant growth. Government-backed tourism campaigns and improved airline connectivity have positioned these destinations as attractive alternatives, particularly for travellers seeking authentic, off-the-beaten-path experiences.&nbsp;Experiential travel is increasingly shaping tourism flows, with live entertainment, major events, and cultural experiences becoming key decision drivers. Music tourism has been a major catalyst, with Taylor Swift’s Singapore tour alone attracting over 500,000 travellers and generating substantial economic benefits. Similarly, South Korea continues to benefit from the global K-pop phenomenon, with one in 13 visitors citing K-pop as a primary motivator for travel, underscoring the industry’s growing influence on international tourism patterns.&nbsp;The Role of India and China in APAC’s Tourism Future&nbsp;India and China are poised to dominate travel spending in APAC over the next decade, accounting for 40% of the region’s total tourism expenditure. As disposable incomes rise, there is a growing demand for premium, personalized travel experiences, with more travellers seeking high-end accommodations and curated leisure activities. The continued expansion of international flight routes and investment in digital travel infrastructure will further accelerate outbound and intra-regional travel in these markets.&nbsp;MarketHub Asia continues to be a flagship event for the travel industry in APAC, providing a platform for thought leadership, collaboration, and strategic discussions that supports industry partners with data-driven insights and a deep understanding of regional market trends.&nbsp;###&nbsp;About HBX GroupHBX Group is a leading independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as Online Marketplaces, tour operators, travel advisors, airlines, loyalty programs, destinations and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3600 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media: Relationsmedia@hbxgroup.com&nbsp;Follow us: LinkedIn, Facebook, X, Instagram.

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MarketHub Asia 2025: HBX Group highlights APAC tourism growth and key trends shaping the industry

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HBX Group begins trading on the Spanish Stock Exchanges 

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HBX Group Prices its IPO at €11.50 per Share and will Start Trading on the Spanish Stock Exchanges on 13 February 2025

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HBX Group launches its IPO on the Spanish Stock Exchanges, at a Price Range of €10.50 - 12.50 per Share

The platform sets a new industry standard for seamless travel planning and execution in the luxury segment&nbsp;Paris, 29 of January 2025 -The Luxurist, the world's first comprehensive luxury travel ecosystem, today announced its official launch. Live currently in the US with European markets to follow, the platform leverages innovative travel technology to connect best-in-class travel advisors with extraordinary global hotel properties via a seamless interface designed exclusively for the luxury segment. The Luxurist aims to establish a new reference point in the B2B premiere travel market, addressing a need for intelligent backend infrastructure and a robust planning ecosystem for luxury travel advisors.&nbsp;The luxury travel market has seen unprecedented growth in recent years. A recent tourism report from McKinsey shows that luxury travel was a $239 billion business in 2023; they predict it will grow to $391 billion by 2028. The Luxurist is capitalizing on this momentum to catalyze a paradigm shift in how luxury travel is curated, executed and managed. Enabling a seamless, white-glove travel planning experience, the platform serves as a highly skilled concierge, removing friction and fragmentation from the travel planning process and empowering travel advisors with:●Seamless end-to-end itinerary planning, enhanced by AI●Exclusive access to the world's most prestigious properties●Real-time inventory management and booking confirmation●Dedicated concierge team available 24/7●Privileged rates and unique amenities for discerning clients&nbsp;The Luxurist is backed by travel technology provider HBX Group, and launches with an impressive portfolio of over 3,300 handpicked world class properties across 141 countries, showcased as La Collection, by The Luxurist. The platform has already garnered significant interest from leading travel advisors and luxury hospitality brands, signalling a strong demand for innovation in the luxury travel sector.&nbsp;"The luxury travel industry has long operated on fragmented systems that do not match the level of excellence high-end clients expect,” says David Amsellem, CEO of The Luxurist. “We are changing that by creating a platform that's as sophisticated and exceptional as the experiences it helps create. Today's luxury travellers demand flawless execution and unparalleled service. Through The Luxurist, we are enabling travel advisors to exceed these expectations while elevating their own experience of crafting extraordinary journeys."&nbsp;“In hospitality, the luxury segment stands out with unprecedented growth, outpacing all other sectors. As demand surges, client expectations continue to reach new heights,” said Nicolas Huss, CEO of HBX Group. “This is why HBX Group has decided to launch The Luxurist. As an independent venture, we will be able to offer integrated concierge services, dedicated support before and throughout each journey, and ensure excellence for both advisors and their clients in the luxury segment.”&nbsp;The Luxurist is powered by HBX Group's industry-leading technology, global reach, and decades of trusted relationships with hospitality leaders. This powerful pedigree, paired with The Luxurist experts' innovative approach, deep understanding of luxury codes, and entrepreneurial drive, positions the platform to rapidly scale the new ecosystem.&nbsp;About The LuxuristThe Luxurist is the premier ecosystem connecting the world's leading luxury travel professionals with exceptional properties. The platform is dedicated to elevating the luxury travel experience by making it as seamless, reliable, and extraordinary as it should be.&nbsp;We provide luxury-travel leaders with the tools, tech and support they need to outperform. Through our premier booking platform, travel advisors unlock a new dimension of efficiency and precision; hotel partners showcase their prized gems to high-value guests in a curated collection of world-class destinations; and travelers benefit from exclusive privileges.&nbsp;Press contacttheluxurist@finnpartners.comwww.theluxurist.comLinkedIn, Facebook, Instagram.&nbsp;About HBXHBX Group is a leading independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as Online Marketplaces, Tour Operators, Travel Advisors and Airlines &amp; Loyalty Programs, Destinations and Travel Suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3600 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact.

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The Luxurist Launches to Revolutionize Luxury Travel 

Palma, Spain, 28 January 2025—HBX Group, a leading independent B2B travel technology marketplace, has shared a sneak peek into its signature annual convention, MarketHub Asia 2025. Taking place from February 11 to 14, 2025, at the Studio City in Macau, the event is set to be a transformative gathering, featuring global leaders and discovering insights that will shape the future of travel and tourism.&nbsp;Pippa Williamson, Vice President of Sales at HBX Group, will deliver a global business update, offering a comprehensive overview of the industry. Her session will highlight the challenges and opportunities shaping travel today, revealing HBX Group’s vision for the future.&nbsp;Noor Ahmad Hamid, CEO of the Pacific Asia Travel Association (PATA), will take the stage for a keynote on sustainable tourism, focusing on the trends reshaping the industry and the role of collaboration between public and private sectors in fostering a more resilient future. Later, he will join Dr. Crystal Shi fromthe School of Hotel and Tourism Management at the Hong Kong Polytechnic University for a panel discussion exploring the challenges of attracting and retaining talent in the travel sector. Together, they will share actionable solutions to meet the evolving needs of the workforce while fostering inclusivity and innovation.&nbsp;Ami Vitale, National Geographic photographer draw on her experiences to illustrate how empathy drives meaningful change. Through her stories, she will showcase the powerful ways travel connects people and transforms communities.&nbsp;Representatives from companies such as AWS, TikTok, and Klook will also take the stage to discuss topics ranging from the latest AI applications and sustainable tourism, to evolving traveller behaviours.&nbsp;These speakers—and more to be announced in the coming weeks—are supported by the platinum sponsors of MarketHub Asia: Studio City, Accor, Minor Hotels, Dusit Hotels and Resorts, and Center Hotels.&nbsp;“We look forward to welcoming our clients and partners to Macau for this year’s MarketHub Asia,” said Carlos Muñoz, Chief Commercial Officer at HBX Group. “This year’s event brings together some of the brightest minds and most innovative organisations in the sector, offering powerful insights and diverse perspectives on the opportunities and challenges shaping our industry. MarketHub remains a cornerstone for sparking meaningful conversations, fostering collaboration, and driving the future of travel.”&nbsp;Set in Studio City Macau, MarketHub Asia 2025 will feature discussions, ideas, and networking opportunities. As HBX Group’s flagship event, it offers a unique platform to explore the trends, challenges, and innovations that will define the next era of travel.&nbsp;For more details, visit MarketHub Asia website.&nbsp;###About HBX GroupHBX Group is a leading independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as Online Marketplaces, tour operators, travel advisors, airlines, loyalty programs, destinations and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3600 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;More information:www.hbxgroup.comHBX Group Media ContactPR &amp; Media Relationsmedia@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.

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HBX Group offers a first glimpse of the MarketHub Asia 2025 agenda

HBX Group Announces its Intention to Float on the Spanish Stock Exchanges

Wellness, sustainability and digital disconnection are also positioned as the new priorities that are revolutionising the way we travel41% of Generation Z travellers choose all-inclusive resorts for the convenience and luxury they offer&nbsp;Palma, 8 January 2025 – Tourism has undergone key changes, driven by trends such as the rise of wellness and sustainability, which have redefined travel experiences in 2024. In addition, social media and digitalisation, along with Artificial Intelligence, have transformed the planning and enjoyment of travel, setting the stage for an innovation-rich 2025. According to HBX Group, a leading independent B2B travel technology marketplace, in 2025, one of the key trends will be the ‘MeMooner’, a term that describes solo travellers, a growing segment, especially among women, who account for 71% of these tourists. This phenomenon underlines a shift towards personal empowerment, where independence and authenticity become priorities for tourists. However, the biggest challenges for this segment are high costs (65%) and security concerns (61%), particularly among female travellers.&nbsp;At the same time, the ‘Joy of Missing Out’ (JOMO) phenomenon will gain popularity among travellers wishing to disconnect from the digital world and reconnect with themselves. From quiet retreats in remote locations to the rise of all-inclusive resorts, these trends reflect a desire for simplicity and tranquillity. So much so that 85% of travellers expressed interest in taking a holiday purely to ‘unwind’, highlighting the impact of digital stress on travel decisions. Furthermore, according to HBX Group, 41% of Generation Z travellers choose all-inclusive resorts for the comfort and luxury they offer, while 39% value ease of booking.&nbsp;Meanwhile, technology continues to be a key driver for the transformation of tourism. Artificial Intelligence-driven hyper-personalisation will continue to set trends in the industry, from contactless check-ins to technologies that allow users to interact with devices or services via voice commands, without the need for screens or buttons. These measures are focused on meeting the expectations of travellers, who demand a seamless experience that combines efficiency and convenience.&nbsp;But AI is not only improving the customer experience, it is also improving the internal operations of the industry. Advanced machine learning tools are revolutionising tourism management, enabling dynamic pricing, better demand forecasting and greater operational efficiency.&nbsp;Another relevant aspect is the growing adoption of virtual reality in the industry. This technology is changing the way people explore destinations and accommodation before booking, allowing users to immerse themselves in virtual experiences, visiting hotels or destinations as if they were there.&nbsp;“Virtual reality not only allows us to showcase hotel facilities or the destinations they travel to, but also represents a unique opportunity to inspire confidence in customers before they even arrive, something that makes all the difference in such a competitive market,” says Carlos Muñoz, Chief Commercial Officer and Deputy CEO of HBX Group.&nbsp;In this context, event tourism also stands out, which continues to grow rapidly with the global market projected to reach US$754 billion by 2030. Events such as concerts, festivals and sporting events are transforming destinations into economic and cultural hotspots.&nbsp;Wellness and nature on the riseOn the other hand, the connection with nature and the desire to explore unique phenomena are driving the growth of activities such as astro-tourism and nocturnaltourism. These experiences offer travellers the opportunity to reconnect with the natural world, whether by observing constellations or participating in outdoor adventures.&nbsp;Similarly, nature-based tourism, such as aurora borealis or geological tourism, is gaining in popularity, with adventure activities set to grow by 16.2% annually until 2033. This segment ranges from hiking to more extreme activities such as mountaineering and rafting, attracting a variety of tourist profiles.&nbsp;Inclusivity is becoming increasingly important in the tourism industry. HBX Group works to make all travel experiences accessible and adapted to different needs. This includes developing tools for travellers with specific cognitive or sensory needs and improving accessibility at every stage of the journey.&nbsp;“Traveller preferences are shaped by sustainability, multi-generational experiences and experiential tourism. These pillars continue to evolve, transforming the way tourists explore and engage with the world. At HBX Group, we are committed to leading this transformation, offering innovative solutions that respond to the changing needs of travellers and set a new standard in the industry,” adds Carlos Muñoz.&nbsp;To read the full report, click here.&nbsp;###About HBX GroupHBX Group is a global B2B TravelTech company that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as travel agencies, tour operators, destinations, and hotels, as well as companies wanting to leverage the travel sector.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3700 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;More information:www.hbxgroup.comHBX Group Media ContactPR &amp; Media Relationsmedia@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.

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MeMooner', AI and astrotourism: the keys that will transform tourism by 2025, according to HBX Group

Palma, 17 December 2024 –HBX Group, a leading independent B2B travel technology marketplace, has launched an artificial intelligence (AI) solution designed to improve the training of customer service agents. The system simulates conversations with customers, allowing them to practise in realistic environments and prepare more effectively for real interactions.&nbsp;The AI trainer can generate conversations in 13 languages and adapt to hundreds of different customer service scenarios. In addition, it offers a choice of four levels of difficulty, from beginner to experienced agents, providing personalised and scalable training. Not only does this facilitate self-paced training, but it also reduces the need for trainer supervision, allowing trainers to focus on valuable tasks such as data analysis and improving team performance.&nbsp;‘The AI ‘trainer’ is a game-changer for customer service,” says Xabi Zabala, Chief Operations Officer of HBX Group. “It helps agents simulate a multitude of realistic situations and gain confidence much faster. They are better prepared to deliver excellent service, which improves customer experience.”&nbsp;HBX Group plans to expand the use of this technology to other operational and commercial areas, with a secure and efficient deployment to lead the forefront of innovation in the TravelTech sector.&nbsp;###About HBX GroupHBX Group is a global B2B TravelTech company that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as travel agencies, tour operators, destinations, and hotels, as well as companies wanting to leverage the travel sector.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3700 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;More information:www.hbxgroup.comHBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.

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HBX Group launches an AI ‘trainer’ to streamline and optimise training for customer service professionals

Palma, Spain, 5 December 2024—HBX Group, a leading independent B2B travel technology marketplace, has taken a significant step towards more responsible tourism by joining the Green &amp; Human Association as a ‘Major Driver’. This collaboration reflects the shared commitment of both organisations to foster more sustainable, competitive and socially responsible tourism destinations, in alignment with the Sustainable Development Goals (SDGs) of the 2030 Agenda.Green &amp; Human is a non-profit organisation that brings together leaders in the tourism sector to transform tourism into models that respect the environment and improve the lives of local communities. HBX Group, as a new Major Driver, will actively contribute to the development of initiatives that promote sustainability in key destinations, seeking a positive impact on the sector and the communities where it operates.As part of this alliance, HBX Group will collaborate in strategic projects that Green &amp; Human will carry out together with other leaders in the sector and will participate in workshops and forums led by sustainability experts. In fact, HBX Group was the main promoter of the II NestworkingDay, a collaborative event within the context of Green &amp; Human, through which local ESG projects of common interest are promoted. His participation was integrated in the Big Data and Tourist Flows table, identifying two possible challenges: creating an app to know in real time the occupancy of certain areas of Mallorca, and implementing a mobile reporting app.“HBX Group's vision of sustainable tourism is not limited to protecting the environment; this partnership with Green &amp; Human is an opportunity to leverage our strategic position as a leader in the sector to connect different industry players and foster sustainable solutions through technology and innovation”, said Nicolas Huss, CEO at HBX Group. “We want to ensure that every step we take leaves a meaningful and lasting footprint, being part of a real transformation where tourism respects and values the natural and cultural resources of each destination.”“The incorporation of HBX Group to Green &amp; Human's team of Major Drivers will reinforce the association's capacity to help the development of our tourist destinations, incorporating knowledge of the sector, a very advanced level of technological development, and an enormous capacity to influence and transfer good practices to both the hotel sector and distribution”, says Ginés Martínez, President of Green &amp; Human.This new role as a Major Driver represents an opportunity for HBX Group to expand its influence in the field of tourism sustainability and reinforce its commitment to a more conscious and respectful future in tourism, directly supporting local communities to thrive through balanced economic and social development.&nbsp;###About HBX GroupHBX Group is a global B2B TravelTech company that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as travel agencies, tour operators, destinations, and hotels, as well as companies wanting to leverage the travel sector.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3700 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;More information:www.hbxgroup.comHBX Group Media ContactPR &amp; Media Relationsmedia@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.&nbsp;About Green &amp; HumanGreen &amp; Human is a non-profit association created with the aim of accelerating the transformation of tourism destinations towards more competitive and sustainable models at an environmental, social and economic (ESG) level, in line with the Sustainable Development Goals (SDGs) of the 2030 Agenda. The consortium is led by Jumbo Tours Group and Hyatt Inclusive Collection, and with the methodological support of Biosphere, has more than 110 companies committed to sustainable development and belonging to the value chain of the tourism sector.&nbsp;Among the projects developed, Nest ESG stands out, centres that promote the culture of sustainability in tourist destinations, whose function is to bring together the entire business fabric of the territory to raise awareness, work and promote new initiatives of common interest. The first of these centres is open in Mallorca and by 2025 they are expected to be available in other autonomous communities.&nbsp;More information: https://greenandhuman.com/Follow us: LinkedIn, instagramGreen &amp; Human – Media Contact: adirane.arcano@greenandhuman.com&nbsp;&nbsp;

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HBX Group partners with Green & Human to promote ESG projects in tourism destinations

Palma, Spain, 4 December 2024—HBX Group, a leading independent B2B travel technology marketplace,has announced the dates and location for its 2025 edition of MarketHub Americas. The event will take place from June 3 to June 6 in Panama, bringing together key players from across the travel and technology industries.2025 MarketHub Americas will be hosted at the centrally located Megapolis Hotel, offering an ideal setting for industry leaders to gather and engage. Under the theme ‘Connecting Horizons’, the event will feature a dynamic lineup of interactive sessions, thought-provoking panel discussions and valuable networking opportunities. This year's theme seeks to showcase the importance of bringing together different ideas, cultures and industries to drive innovation and growth.MarketHub Americas will welcome approximately 550 attendees, including leading voices from travel, technology and sustainability sectors. The event will explore how technology, sustainability, and emerging trends are shaping the future of travel. Participants can look forward to a packed agenda designed to foster collaboration and inspire new approaches in this ever-evolving industry.Carlos Muñoz, Chief Commercial Officer and Deputy CEO at HBX Group, said: “Panama, with its unique location and dynamic culture, is an ideal setting for MarketHub Americas 2025 as we continue to bring together global leaders to address the challenges and opportunities shaping the future of travel. This event is a reflection of our commitment to fostering dialogue and empowering the industry to evolve in a forward-thinking way."MarketHub is HBX Group’s signature event, bringing together key decision-makers from across the travel industry. This unique gathering provides an unparalleled opportunity for HBX Group's clients and partners to connect, network, and learn from each other.&nbsp;###About HBX GroupHBX Group is a global B2B TravelTech company that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as travel agencies, tour operators, destinations, and hotels, as well as companies wanting to leverage the travel sector.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3700 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;More information:www.hbxgroup.comHBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.

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