Hotelbeds signs innovative partnership with Lausanne Tourism
- Hotelbeds has signed an agreement with Lausanne Tourism to promote the city as a European destination, once safe travel resumes.
- The campaign includes three Virtual Fam Trips, for travel agents only, to help them to get to know the city of Lausanne.
- The campaign will target Hotelbeds’ large portfolio of travel agents in five different European source market to take part in the virtual tours.
Palma, Spain, 25th March 2021 – Hotelbeds, the world’s leading bedbank, has today announced an innovative agreement with Lausanne Tourism to encourage travel agents to participate in Lausanne Virtual Fam Trips.
Targeted at travel agents across Europe, this campaign will run until the end of May 2021 and will promote the Swiss city of Lausanne – voted in 2020 as the first ever ‘Best Small City in the World’ by the journalists of the tourism and economics magazine, Monocle.
Hotelbeds strongly believes in the potential of Lausanne as a top destination which is why it has partnered with the tourism board to help them reach 400 agents from five different European source markets identified to take part in the virtual series.
The campaign consists of a series of virtual trips to discover the city, its surroundings and attractions. Over the course of three webinars – on 31st March, 29th April and 3rd June – travel agents who register in advance will be able to remotely visit the city of Lausanne and its surroundings, as well as learn about its heritage and gastronomy, so that they can get to know the destination in detail and offer it to their clients when safe travel resumes.
If travel agents are not available to join the live virtual tour, they can still register and receive a recording of the Virtual Fam Trip. Additionally, the first 200 registered agents will receive a special gift from the Tourism Board.
Gareth Matthews, Marketing & Communications Director at Hotelbeds, said: “Our new campaign with Lausanne Tourism shows how flexible and creative we can be when partnering with a destination. We have one of the largest travel agency client portfolios worldwide and our partnership with Lausanne Tourism is designed to encourage them to participate in innovative virtual fam trips. Our agents have the possibility to register for three different events which will take them through the “Best Small City in the World”. It’s great to be able to help our travel agency partners continue to learn and travel virtually in preparation for when borders reopen.”
Davy Jansegers, Head of Sales & Promotion at Lausanne Tourism, added: “It’s not the first time we have partnered with Hotelbeds to launch a campaign to bring the destination of Lausanne into the spotlight and push sales, with very good results so far.
“Especially in times like this, it is key to partner, think and work on how best to support each other. We have this valuable partnership with the team of Hotelbeds, who are ready to work with us on projects that are not even in their direct scope. We’re looking forward to another very fruitful cooperation during the coming months to keep Lausanne at the forefront of people’s minds, and safely welcome guests again as soon as the circumstances allow.”
If you are a European Travel Agent and want to register, please click here.
About Hotelbeds
Hotelbeds is the world’s leading bedbank.
In a fragmented and complex travel landscape, Hotelbeds provides over 180,000 hotel properties across the globe with access to high-value, complementary distribution channels that significantly increase occupancy rates and optimise RevPAR – whilst not competing with the hotelier’s direct distribution strategy.
Hotelbeds does this by offering hoteliers access to a network of over 60,000 hard-to-access B2B travel buyers such as tour operators, retail travel agents, airline websites, and loyalty schemes in over 140 source markets worldwide. These channels provide hotel partners with returning guests that book further in advance, cancel less, spend more in-destination and stay longer.
In addition to accommodation, Hotelbeds is also the world’s largest B2B seller of travel ancillaries, offering 25,000 transfer routes and 18,000 activities, as well as attractions, tickets and car hire. Operating under the ‘Beyond the Bed’ product line, it provides both hoteliers and travel distribution partners with an efficient platform and powerful tools to easily integrate and commercialise its leading portfolio of high-margin products.
The company is headquartered in Palma, Spain.
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Hotelbeds Media Contact
PR & Media Relations
Jane Astle – j.astle@hotelbeds.com
