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London, 22 May 2025–HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, is set to host the next edition of its flagship event, MarketHub Americas, from 3 to 6 June 2025 in Panama City, marking the first time the event will take place in this vibrant destination. Held at the Megapolis Hotel, the event will bring together more than 500 leading travel professionals from across the region under the theme “Connecting Horizons.”&nbsp;With an agenda designed to reflect the ever-changing nature of the industry, MarketHub Americas will bring together travel professionals to explore the industry’s evolving landscape. Over two days, attendees will delve into key trends, technologies, and behaviours shaping the future of tourism.&nbsp;The event will open with an exclusive one-on-one interview with Carlos Muñoz, Chief Commercial Officer and Deputy CEO at HBX Group, where he will share personal insights and reflections on the evolution of the travel industry, drawing on over two decades of leadership in the sector.&nbsp;The programme will also feature contributions from some of the most respected voices in the industry. Olivier Ponti, Director of Intelligence and Marketing at ForwardKeys, will deliver a keynote unveiling new data and analysis on global travel flows, emerging trends, and the behavioural shifts redefining travel.&nbsp;A dedicated panel discussion will examine the evolving needs and expectations of travellers, asking: Digital Detox, Hyper-Personalisation or Slow Travel – What Trend is Shaping the Future of Tourism? Among the panellists is Una O’Leary, Vice President of Global Partnerships of Virtuoso Travel, who will offer her perspective on how the industry can adapt to better serve high-value travellers.&nbsp;Later in the agenda, Javier Cabrerizo, Chief Strategy &amp; Transformation Officer at HBX Group, will explore the influence of Gen Z on travel consumption. His session will highlight how brands can align with emerging values and trends to remain relevant and future-ready.&nbsp;Additional speakers from Visit Panama, Rappi, Morgan Stanley, and Amazon Web Services will join the programme to share perspectives on digital transformation, innovation, and market resilience.&nbsp;MarketHub Americas 2025 is supported by the hosting sponsor Visit Panama and key partners, including Megapolis Hotel, Minor Hotels, Disney Destinations, Panama Crucero Tours, Rixos Hotels, Clermont Hotel Group, and Experience Kissimmee, whose collaboration underscores the importance of cross-industry partnerships in shaping the future of travel.&nbsp;“MarketHub events are a powerful reflection of HBX Group’s commitment to connecting global players with local insights. As we bring MarketHub to Panama for the first time, we look forward to meaningful discussions that will help shape the future of travel,” said Carlos Muñoz, Chief Commercial Officer and Deputy CEO at HBX Group.###About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, and Roiback. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3,600 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:www.hbxgroup.comHBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.

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Connecting Horizons in Panama: MarketHub Americas 2025 to redefine the future of travel

London, 20 May 2025–HBX Group(HBX.SM), a leading independent B2B travel technology marketplace, and Bakuun, a leading travel technology provider,have joined forces to roll out a new integration that simplifies hotel connectivity and helps scale accommodation supply across key markets. The partnership brings Bakuun’s Channel Manager Aggregator, B-Aggregate, into HBX Group’s distribution ecosystem, creating new opportunities for hotels to connect and grow faster and with less complexity.&nbsp;With this integration, HBX Group gains access to Bakuun's over 200 Channel Managers and Property Management Systems through a single connection. This means that hotels which previously didn’t have the tech setup to connect with global distributors will now have a new tool to reach demand, unlocking faster onboarding, better efficiency, and stronger visibility.&nbsp;“We’re thrilled to partner with a global travel powerhouse like HBX Group,” said Doros Theodorou, Group Chief Commercial Officer, Bakuun. “This integration reinforces our commitment to simplifying connectivity for the travel industry. With one seamless connection, HBX Group can now unlock direct connectivity to a broader, more diverse accommodation inventory, enabling faster time-to-market and enhanced booking potential.”&nbsp;Paul Anthony, Senior Vice President Sourcing at HBX Group added: “Through this partnership with Bakuun we’re removing technical barriers and making it easier for hotels of all sizes to connect to HBX Group and access our global client base. We are simplifying the process and eliminating unnecessary complexity ensuring a more seamless experience for both sides. This is an important step in strengthening our supply strategy and delivering greater value to our network of partners and clients.”&nbsp;The integration not only helps streamline the technical side of hotel onboarding, but also improves the flow of content, rates and availability — enhancing the overall booking experience for travel distributors. It opens up new revenue opportunities for thousands of hotels that, until now, haven’t had the infrastructure to engage with HBX Group’s platform directly.&nbsp;To learn more about Bakuun’s innovative technology solutions, visit www.bakuun.comTo explore HBX Group's global distribution offerings, visit www.hbxgroup.com###&nbsp;About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, and Roiback. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3,600 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:www.hbxgroup.comHBX Group Media ContactPR &amp; Media Relationsmedia@hbxgroup.comFollow us:LinkedIn,Facebook,X,Instagram.&nbsp;About Bakuun HoldingsBakuun Holdings is a global travel technology company transforming the way businesses manage connectivity, distribution, and payments. Our platform replaces fragmented, outdated systems with seamless, scalable solutions designed to enhance operational efficiency and unlock new growth opportunities.&nbsp;As part of our ecosystem, PayDocker delivers secure, transparent, and efficient cross-border payments, giving businesses greater control over transactions in the travel industry. By combining technology, automation, and strategic innovation, Bakuun Holdings is building the infrastructure that drives the future of travel.&nbsp;Media ContactBakuun Media Relations: press@bakuun.com

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Bakuun and HBX Group announce strategic integration to expand global connectivity

London, 14 May 2025 – HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, announces the acquisition of Civitfun, a hospitality tech innovator based in Spain with deep expertise in digitalising hotel operations.&nbsp;With this strategic investment, HBX Group takes a further step in its ongoing strategy to simplify the travel ecosystem and empower hotel partners with next-generation technology. By combining HBX Group’s global reach and marketplace capabilities with Civitfun’s tech infrastructure and integrations, spanning 60 PMS platforms and more than 3500 clients across 36 countries, the partnership sets the stage for a new era of connected data-driven hospitality.&nbsp;Together, HBX Group and Civitfun will develop a platform of intelligent hotel solutions to enhance guest experience, optimise operations and unlock new revenue streams for hotels. The roadmap includes expanding capabilities in areas such as contactless check-in and check-out, enhanced hotel &amp; guest communications, and flexible upselling &amp; cross-selling options.&nbsp;As an immediate a result of this partnership, HBX Group hotel partners will now have access to Civitfun’s best-in-class online check-in capabilities, available both remotely via URL and onsite at front desk, allowing guests to complete check-in seamlessly, without waiting in line. This unique platform supports hotel direct channels, major OTAs, and the leading B2B player, making it the only online check-in tool globally designed to serve all main hotel distribution channels.&nbsp;Nicolas Huss, CEO at HBX Group, said: "We chose to invest in Civitfun because their technology truly makes a difference to hotels and their guests. Our goal at HBX Group has always been to simplify complex processes and help our hotel partners grow. This collaboration will do exactly that—reducing operational headaches, improving efficiency and allowing hotel staff more time to do what they do best: looking after their guests."&nbsp;Mariano de Oleza, Managing Director of Civitfun, added: “Joining the HBX Group family is an exciting milestone for us. Together, we will create new opportunities for hotels worldwide, from smooth online check-in to up-sell &amp; cross-sell possibilities”.&nbsp;###&nbsp;About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, and Roiback. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3,600 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:www.hbxgroup.comHBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.&nbsp;&nbsp;About CivitfunCivitfun is the leading global online check-in solution, dedicated to transforming the hospitality industry by digitizing the entire guest journey, from check-in to check-out, through a comprehensive suite of products.Founded in 2014 by Mariano de Oleza, Germán March, and Xavi Gómez, Civitfun features an integration hub connecting with PMSs, payment gateways, electronic locks, OTAs, and tour operators, and is trusted by over 3,500 clients. Civitfun is also the only solution integrated with the world’s leading B2B TravelTech player, HBX Group.&nbsp;

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HBX Group integrates Civitfun into its portfolio to digitalise hotel operations and improve guest experience

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HBX Group announces half year 2025 financial results

London, 23 April 2025 — HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, is taking Artificial Intelligence (AI) in the travel industry to the next level. With a strategic evolution focused on automation and personalisation, the company is optimising hotel distribution, improving customer service and facilitating real-time decision making.&nbsp;Thanks to the integration of advanced AI models, HBX Group already handles 20% of customer service contacts exclusively through AI in those areas where it has been implemented, reducing response times to seconds for the most common requests. This progress reinforces its position as a leader in technological innovation, with plans to further expand automation and improve service quality.&nbsp;"AI is not the future, it is the present. Its impact on distribution and personalisation of the journey is already generating tangible results for our customers and partners. With this evolution, we are improving operational efficiency and offering a more agile service adapted to the needs of the market,” says Xabier Zabala, Chief Operations Officer of HBX Group.&nbsp;To achieve this, the company has implemented multiple AI-based solutions that are revolutionising the booking management, customer service and commercial management of its partners:Automated omnichannel customer service. Implementation of virtual assistants through chat, email and web channels that not only resolve frequent queries, but also manage requests and bookings, with unbeatable response times.Training of new recruits. Transformation of the process of preparing and training new customer service agents with the use of a new AI tool that realistically simulates the interactions and assistance needs of customers, being able to simulate multiple scenarios, languages and levels of difficulty.Automated content improvement. Automatic identification and execution of improvement opportunities in hotel service descriptions and experiences, as well as immediate translation into 18 languages.Anomaly prediction and detection. Machine learning models that identify unusual patterns in bookings and user behaviour, enabling faster and more accurate detections of phishing attempts and thwarting the targets of cybercriminals.&nbsp;The impact of AI on teams and the future of automation&nbsp;Beyond transforming the customer experience, AI is redefining the way support and distribution teams operate at HBX Group. The automation of repetitive tasks has enabled customer service agents and sales teams to focus on strategic and higher value-added aspects.&nbsp;To support this change, the company has launched specific training programmes for its customer service teams to develop the skills needed to work in conjunction with AI systems. These include training using AI agents that behave like customers to train teams to handle more complex cases and deliver higher-value interactions, demand prediction to efficiently manage resources, advanced itinerary personalisation, expansion of virtual assistants in multiple languages and automation of financial processes. In addition, they seek to implement predictive AI that not only responds to customer needs, but anticipates them, thus improving user experience and operational management.&nbsp;“With these initiatives, we reaffirm our commitment to technological innovation and the digital transformation of the tourism sector, consolidating our position as a benchmark in the application of Artificial Intelligence to optimise processes and improve the customer experience”, adds Xabier Zabala.&nbsp;Security, transparency and compliance&nbsp;The implementation of AI at HBX Group is accompanied by rigorous security and compliance protocols to ensure data protection and transparency in the use of these technologies. All solutions developed comply with international standards, including the General Data Protection Regulation (GDPR) and other industry-relevant regulations.&nbsp;To avoid bias and ensure responsible use and operation, the company has developed a system of continuous auditing and monitoring. This monitoring allows the performance of AI models to be evaluated, ensuring that recommendations and automations are interpretable, auditable and aligned with HBX Group values.&nbsp;###About HBX Group&nbsp;HBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, and Roiback. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3,600 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:www.hbxgroup.comHBX Group Media ContactPR &amp; Media Relationsmedia@hbxgroup.comFollow us:LinkedIn,Facebook,X,Instagram.

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HBX Group accelerates its transformation with AI, optimising distribution and customer experience

This tool incorporates advanced features such as integrated financing, access to invoices and complete traceability of transactions.&nbsp;London, 15 April 2025–HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, announces the launch of HBX Group eWallet, an innovative B2B payments platform specifically designed for the travel industry. The product has been developed in collaboration with FinPay, an e-money institution regulated by the Bank of Spain, and will be initially available in Spain in April 2025, with plans to expand to OECD countries starting in June.&nbsp;A B2B eWallet is a digital solution that allows companies to securely store and manage payments quickly, and efficiently. Operating similarly to a digital wallet for consumers, it is designed to facilitate instant, cross-border transactions between companies. HBX Group eWallet, developed specifically for the travel industry, goes a step further by incorporating advanced features such as integrated financing, invoice access, and full transaction traceability. Its aim is to digitise and automate B2B payments, reduce transaction costs, and improve the operational scalability of the travel ecosystem.&nbsp;“HBX Group eWallet represents a decisive step toward modernising B2B payments in the travel ecosystem. We want to set a new standard for efficiency and security in the sector, and this partnership with FinPay allows us to achieve this with a solution tailored to the industry's needs,” says Daniel Nordholm, Chief Product and New Business Officer at HBX Group.&nbsp;“This collaboration with HBX Group leverages the full potential of financial technology applied to real-world business contexts. FinPay represents a breakthrough in the digitalisation of B2B payments and financing, and we are proud to be the technology partner making it possible,” concludes Juan Antonio Soriano, CEO of FinPay.&nbsp;Registration on the platform implies acceptance of the terms and conditions of FinPay, the entity responsible for the payment and financing services integrated into the solution.###About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, and Roiback. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3,600 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:www.hbxgroup.comHBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.

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HBX Group and FinPay launch HBX Group eWallet, a new B2B payment solution for the travel industry

The company has been recognised with the Climate Change Award at A World for Travel for its leadership in sustainability and the Best CSR Initiative Award for its Think Big programme&nbsp;London, 8 April 2025–HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, has taken its commitment to sustainability a step further with the publication of its ESG 2024 Report.This document outlines the company's most significant environmental, social and governance (ESG) developments, reaffirming its role as a key player in the sustainable transformation of the travel industry.&nbsp;Over the past year, HBX Group has continued to promote initiatives that encourage more responsible tourism. These include the expansion of the Sustainable Hotels Programme, which already has more than 40,000 certified establishments enrolled and more than 6,000 that do not utilise single-use plastic.Through the Sustainability Hub, launched in June 2024, the company has created a knowledge exchange centre to foster industry collaboration and improve the social and environmental impact of its network of customers, suppliers and partners. Currently, this programme already has more than 300 active subscribers.&nbsp;"Sustainability is a fundamental pillar of our growth and transformation strategy. With this ESG 2024 Report, we are not only reaffirming our commitment to more responsible tourism but also setting out a clear roadmap to continue driving positive change in our industry", says Elena Pérez Cabello, Chief HR, Comms &amp; ESG Officer at HBX Group.&nbsp;These efforts have been recognised internationally, with HBX Group receiving the Climate Change Award at the A World for Travel event, in recognition of its outstanding work in promoting sustainable practices and its leadership in the fight against climate change within the tourism sector. It also received the CSR Best Practice Award at the 15th Sustainability Week in Spain for its Think Big programme, which focuses on creating sustainable micro-destinations and empowering rural communities through corporate volunteering.&nbsp;Improving climate impact has also been consolidated in the company. HBX Group is committed to carbon neutrality by offsetting its Scope 1 and 2 emissions for the eighth consecutive year and has strengthened its environmental contribution with more than 16,000 trees planted and 2,976 tons of CO₂ offset through the HBX Group Forest project. It also launched the Net Zero Website Smart Label, a pioneering iniciative that automatically offsets the CO₂ emissions generated by the group's web traffic.&nbsp;At the centre of this transformation to a more sustainable business model are people. In 2024, the company dedicated more than 67,000 hours of training, of which 6,250 hours were on ESG content. In addition, the internal commitment to the company's purpose is reflected in the increase in eNPS from +39.5 in 2023 to +43.1 in 2024, a clear indicator of HBX Group's focus on human rights, workplace wellbeing and the professional development of its teams.&nbsp;Social impact has also been key to HBX Group's ESG strategy. Through the corporate volunteering programme, the company's workforce has dedicated more than 12,000 hours to community projects close to the areas in which we operate. In addition, the Think Big programme has enabled the development of sustainable micro-destinations in Quintana Roo, Mexico, promoting regenerative tourism and the protection of natural and cultural heritage. Also, ‘Think Big’ has been one of the winning initiatives in 2024 in the category of ‘Good Practices in CSR’ in the 15th Sustainability Week in Spain.&nbsp;As part of its commitment to accessibility, the company has expanded its network of accessible accommodation, with 135,000 establishments now adapted for people with reduced mobility.&nbsp;In the area of governance, HBX Group has strengthened the integration of ESG criteria into enterprise risk management and has taken a key step in transparency with the Corporate Sustainability Reporting Directive (CSRD).Many companies are reassessing their commitments to ESG principles; however, HBX Group remains committed to these objectives. "We believe they are essential to our strategic ambitions and to support global initiatives such as climate action and socio-economic progress. While we are not responsible for the actions of others, we will continue to work with our partners to make tourism a driver of sustainability," says Elena Perez, Chief Human Resources, Comms &amp; ESG Officer.&nbsp;Looking ahead, HBX Group will continue to strengthen its impact on sustainable travel by increasing its portfolio of ESG-compliant services and will also continue to collaborate with its value chain to reduce environmental footprint and generate a greater positive social impact.&nbsp;On the environmental front, it is developing a new decarbonisation and energy transition plan, which will include the development of an internal tool to measure and reduce Scope 3 emissions, obtaining ISO 14001 certification and creating a climate risk map to anticipate the impacts of climate change on the business.&nbsp;The company also plans to expand its Think Big programme internationally, with the aim of replicating its regenerative tourism model in other regions and incorporating new cooperatives and local communities into its value chain. HBX Group will also work on diversifying its portfolio of sustainable services, strengthening the link between innovation, social impact and profitability.&nbsp;Finally, the company will continue to promote transversal training in sustainability in all areas of the company, consolidating an internal ESG culture that will accelerate the transformation of the group from within.&nbsp;For the full report, please visit the link.###About HBX GroupHBX Group is a leading independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as Online Marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3600 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish stock exchanges, ISIN:GB00BNXJB679.&nbsp;More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relationsmedia@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.

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HBX Group publishes its ESG 2024 report, advancing its sustainability strategy

London, 4 April 2025–HBX Group (HBX.SM), the leading independent B2B TravelTech marketplace, held its flagship event, MarketHub Europe 2025, this week, bringing together industry leaders to discuss the key trends shaping the future of travel in Europe. During the event, held in the Portuguese Algarve region, company executives and guest sector experts shared their views on Europe's role in the global landscape, advancements in technology and artificial intelligence, the rise of Gen Z and the growing importance of digital payments.&nbsp;Technology, AI, and digital paymentsPaula Felstead, Chief Information Officer at HBX Group, highlighted the role of technology in data processing and trend prediction. "Our platform processes more than 6.2 billion searches and 80,000 requests per second. Therefore, we have invested €200 million in technology in the last 3 years, with the aim of facilitating faster, more reliable, and scalable connections between our partners, whether they are travel product providers or distributors."&nbsp;The commitment to technological innovation is also reflected in the advanced use of Artificial Intelligence in operational processes.Therefore, Xabier Zabala, Chief Operations Officer of HBX Group, focused his presentation on the real-world applications of generative AI in travel operations. From "Olivia," the AI- powered customer service platform, to voice coaching systems, machine translations, and image fraud detection, Zabala demonstrated how technology is empowering human talent and transforming key processes.&nbsp;Furthermore, this digital transformation also extends to the financial sector. Daniel Nordholm, Chief Product &amp; New Business Officer, addressed the transformation of the payment ecosystem in tourism. "The integration of smart payments and efficient treasury management are key to the sustainable growth of the sector", he stated.&nbsp;Europe: A strategic market in full evolutionEurope continues to consolidate its position as a key region for global tourism growth. Destinations such as Portugal, Greece, and Croatia are leading the surge in international arrivals following the pandemic, with the Algarve serving as an example of sustainable development and a comprehensive travel experience. "The Algarve welcomed 5.2 million visitors in 2024, double the number ten years ago, and represents a model for a diversified, responsible destination connected to the new demands of travellers," Carlos Muñoz, Chief Commercial Officer and Deputy CEO at HBX Group, explained.&nbsp;During his speech, Muñoz also highlighted that the global travel industry is valued at $11 trillion and is growing twice as fast as the global economy. Furthermore, the B2B travel market is projected to reach $94 billion by 2032, reinforcing the importance of strategic alliances.&nbsp;At the same time, the rise of experiential tourism and the arrival of new profiles such as digital nomads are redefining the offerings throughout the region, with a growing focus on sustainability, authenticity, and technology.&nbsp;Along these lines, Javier Cabrerizo, Chief Strategy &amp; Transformation Officer at HBX Group, focused on the impact of Gen Z on the travel industry. Cabrerizo explained that, for them, travel is not just a form of leisure, but an essential part of their identity, a way to express themselves, connect, and share. He also emphasised that Gen Z travellers seek authentic, personalised, and sustainable experiences. They represent 30% of the global population and 40% of all consumers, and their way of travelling is redefining the rules of the game: they seek convenience, flexibility, and a seamless digital experience from start to finish. They are also heavy users of social media content, which becomes their primary source of inspiration and decision-making when planning. "If I don't post it and no one sees it, did it really happen?"he explains. They also value peace of mind: more than 70% suffer from frequent anxiety, which is why they prioritise trips with support, insurance, and frictionless logistics.&nbsp;A new phase as a listed companyThe recent debut of HBX Group as a listed company in the Spanish Stock Market was also part of the conversation. Isabel Green, Director of Investor Relations, and Carla Stent, independent board member of the Group, highlighted the role of governance and transparency as fundamental pillars following the IPO."This milestone positions us to attract new investments and continue promoting our B2B model with a unique value proposition," said Stent.&nbsp;MarketHub Europe consolidates its position as a leading event for thought leadership, industry collaboration, and trend analysis, reaffirming HBX Group's commitment to collaborative growth, responsible technology, and the future of global tourism.&nbsp;###About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, and Roiback. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3,600 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:www.hbxgroup.comHBX Group Media ContactPR &amp; Media Relationsmedia@hbxgroup.comFollow us: LinkedIn,Facebook,X,Instagram.

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MarketHub Europe 2025: HBX Group highlights the transformation of European tourism through technology, AI and hyper-personalisation

HBX Group Announces Successful Closing of Debt Refinancing

London, 18 March 2025—HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, shares a first glimpse into MarketHub Europe 2025, scheduled from April 1 to 4, 2025, in the Algarve, Portugal. Hosted at Tivoli Marina Vilamoura Algarve Resort, part of Minor Hotels, this invitation-only event will convene industry leaders for discussions, insights, and networking opportunities that will shape the future of travel and tourism.&nbsp;Carlos Muñoz, Chief Commercial Officer and Deputy CEO of HBX Group, will provide a comprehensive update on industry trends and HBX Group's initiatives. He will highlight the key forces shaping the future of travel and how HBX Group is leading innovation to create new opportunities across the sector.&nbsp;The luxury travel segment will be addressed by David Amsellem, CEO of The Luxurist, who will delve into the evolution of high-end travel. His session will examine how shifting traveller expectations, personalisation, and sustainability are redefining luxury for today’s discerning guests.&nbsp;Additionally, representatives from organisations such as WTTC, AWS, Mastercard, and Minor Hotels will discuss emerging industry trends, including AI-driven travel solutions, evolving payment ecosystems, and the future of hospitality and sustainability.&nbsp;“MarketHub Europe 2025 is about looking ahead—exploring how technology, sustainability, and collaboration are shaping the future of travel,” said Carlos Muñoz, Chief Commercial Officer and Deputy CEO at HBX Group. “Hosting this year’s event in Portugal is particularly exciting, as the Algarve is not only an exceptional destination but also a growing hub for tourism and innovation. It provides the perfect setting for conversations that will drive the industry forward."&nbsp;According to Turismo de Portugal, the country’s tourism sector reached record highs in 2024, with 31.6 million guests and 78.27 million overnight stays between January and October—marking a 5.2% increase from the previous year. The Algarve remains one of Europe’s most sought-after destinations, welcoming over 5 million visitors annually, thanks to its renowned hospitality sector, world-class resorts, and commitment to sustainable tourism.&nbsp;MarketHub Europe 2025 is supported by the hosting destination Visit Algarve, hosting partner Minor Hotels, and its platinum sponsors, including Accor, HotelRunner, Disney Destinations, Clermont Hotel Group, Visit Qatar, Experience Abu Dhabi and Rixos Hotels. These partners play a vital role in shaping the future of travel and ensuring the success of HBX Group’s flagship event.&nbsp;With a curated programme designed to blend insightful discussions with immersive cultural experiences, MarketHub Europe 2025 promises to be an enriching and collaborative event for all attendees.&nbsp;For more details, visit MarketHub Europe website.###About HBX GroupHBX Group is a leading independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as Online Marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3600 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish stock exchanges, ISIN:GB00BNXJB679.More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relationsmedia@hbxgroup.comFollow us:LinkedIn,Facebook,X,Instagram.

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Connecting Horizons in Portugal: MarketHub Europe 2025 brings industry leaders to the Algarve

London, 11 March 2025 — RwandAir has unveiled RwandAir Holidays, a comprehensive all-in-one travel booking platform with exclusive deals and offers that allow customers to seamlessly book their flight and all their travel needs in one place. This new service is made possible through a strategic collaboration with HBX Group, which provides a robust selection of hotels, airport transfers, and in-destination experiences, and with Onlinetravel, whose cutting-edge dynamic packaging technology and 24/7 customer support will power the platform.&nbsp;Intuitively integrated into RwandAir’s website, RwandAir Holidays allows customers to effortlessly plan and book their trips by combining RwandAir flights with a wide array of travel products without leaving the platform. Whether it’s a short city escape, a multi-week getaway, or a personalised business trip, travellers can tailor their journeys by choosing their preferred length of stay, accommodations, airport transfers, and unique local experiences. The platform also allows customers to select their seats, add baggage, and secure travel insurance, all in a single, hassle-free booking process.&nbsp;Fouad Caunhye, Chief Commercial Officer at RwandAir, said: “RwandAir has long provided connections to travellers flying to Africa and beyond, which we’re building on with the launch of RwandAir Holidays. Now, our customers can book a complete package holiday using our simple, convenient platform. RwandAir Holidays gives travellers the means to choose their ideal holiday or trip in a few easy steps.”&nbsp;The partnership with HBX Group and Onlinetravel enables RwandAir to provide its customers with access to a vast network of travel services. Leveraging its extensive global network, HBX Group supplies RwandaAir Holidays with thousands of high-quality accommodations and curated travel experiences designed to meet the expectations of today's travellers. With its deep understanding of the travel industry, HBX Group and Onlinetravel ensure that each booking is optimised for convenience and value, helping RwandAir unlock new ancillary revenue opportunities while delivering a superior customer experience.&nbsp;Mark Antipof, Chief Growth Officer at HBX Group, added: “Today’s travellers expect a seamless and connected booking experience, and we are thrilled to support RwandAir in making that a reality through RwandAir Holidays. Our role is to provide the best non-air content—from hotels to in-destination experiences—ensuring RwandAir customers can build the perfect trip around their flights. This partnership is a great example of how technology and collaboration can redefine airline retailing.”&nbsp;Ricardo Fernández, CEO of OnlineTravel,commented: “At OnlineTravel, we are committed to empowering airlines with the technology they need to deliver seamless and dynamic travel experiences. Through our advanced packaging solutions, RwandAir Holidays provides travellers with an effortless way to book their entire journey in one place, combining flights with handpicked accommodations, transfers, and experiences. We are proud to support RwandAir in this exciting step forward, helping them unlock new revenue opportunities while enhancing the travel experience for their customers.&nbsp;###About RwandAir&nbsp;Based in Kigali, RwandAir is Rwanda’s national airline and is one of the world’s fastest-growing carriers in the region. Its modern fleet of 14 aircraft, including one freighter, services 23 destinations across Africa, Europe, and the Middle East. The award-winning airline has a reputation for delivering premium customer service while promoting Rwanda's tourism and trade industry.&nbsp;About HBX GroupHBX Group isa leading independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as Online Marketplaces, tour operators, travel advisors, airlines, loyalty programs, destinations and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3600 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish stock exchanges, ISIN:GB00BNXJB679.&nbsp;About OnlineTravelOnlineTravel is a technology company specializing in the travel industry, dedicated to enhancing the customer journey while simplifying and optimizing the travel planning experience. Offering both comprehensive packages and individual booking solutions, OnlineTravel serves over 1,000 clients across the globe.&nbsp;With more than 8 years of operational expertise and backed by over 20 years of industry knowledge through its parent company, Destinia Group, OnlineTravel supports some of the most renowned names in the sector, helping them leverage technology to boost their sales on their own platforms.&nbsp;More information:www.hbxgroup.comwww.rwandair.com&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.com&nbsp;RwandAir Media Contactcommunications@rwandair.com&nbsp;FollowHBX: LinkedIn, Facebook, X, Instagram.Follow RwandAir: LinkedIn, Facebook, X, Instsgram.

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RwandAir launches ‘RwandAir Holidays’ Booking Platform  in partnership with HBX Group and Onlinetravel

London, 26 February 2025 – HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, and PerfectStay, a travel company specialized in travel packaging technology, announce the strategic partnership with Turkish Airlines that has resulted in the launch of Turkish Airlines Holidays, a new travel offering designed to enhance the passenger experience.&nbsp;Thanks to this partnership, Turkish Airlines passengers will now have access to HBX Group’s extensive global inventory of hotels, experiences, and transfers, powered by PerfectStay’s dynamic packaging technology, which allows travelers to conveniently book customized travel packages tailored to their preferences. Passengers will have the best price guaranteed and bundled package benefits for holiday packages in over 60 countries and 200 destinations, including tailor-made holiday and tour programs.&nbsp;With Turkish Airlines being one of the largest and most influential airlines in the world, covering the largest global network of international flights, this collaboration is a major milestone in HBX Group’s strategic focus on airlines and loyalty programs, a key segment that accounted for 13% of Total Transaction Value (TTV) of HBX Group´s Accommodation segment in 2024. Turkish Airlines Holidays, also, will announce its entry into the US market in the coming months.&nbsp;Nicolas Huss said "Today’s travelers expect a seamless and connected booking experience. With this in mind, we are proud to embark on this strategic partnership with Turkish Airlines to launch Turkish Airlines Holidays. Through this collaboration, passengers can now enhance their journeys by combining flights with our extensive global inventory of accommodations, transfers and experiences, powered by PerfectStay’s advanced packaging technology, to create the ideal getaway. As a company dedicated to connecting global travel, we are thrilled about this opportunity and eager to shape the future of travel together."&nbsp;“We are excited to partner with HBX Group and Turkish Airlines on this groundbreaking venture”. Raphael Zier, Co-founder and CEO at at PerfectStay, said. “By combining our expertise in dynamic packaging technology with HBX Group's highly curated inventory of travel products and the international destination network of Turkish Airlines, we are creating an unmatched travel booking experience for millions of passengers, with a one-stop solution where travelers can effortlessly book flights, accommodations, and additional travel services, all in one place.”&nbsp;Turkish Airlines Chief Executive Officer Bilal Ekşi added: &nbsp;‘’We are excited to launch Turkish Airlines Holidays globally. Offering the convenience of booking an entire trip on a single platform, Turkish Airlines Holidays will redefine the way travelers plan and experience their holidays.’’&nbsp;###&nbsp;About HBX Group&nbsp;HBX Group isa leading independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as Online Marketplaces, tour operators, travel advisors, airlines, loyalty programs, destinations and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3600 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish stock exchanges, ISIN:GB00BNXJB679.&nbsp;More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relationsmedia@hbxgroup.com&nbsp;Follow us: LinkedIn,Facebook,X,Instagram.&nbsp;About PerfectStay&nbsp;PerfectStay is a leading B2B travel technology company specializing in curated and dynamic holiday packaging solutions. With a comprehensive travel inventory that includes hotels, transfers, excursions, and activities, PerfectStay offers end-to-end solutions and services that enable its clients to provide unique and personalized travel experiences. Leveraging advanced technology and a deep understanding of the travel market, PerfectStay helps airlines, banks, credit card companies, and other non-travel players monetize their customer base through tailored travel solutions.

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HBX Group and PerfectStay announce strategic partnership with Turkish Airlines to launch Turkish Airlines Holidays

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