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HBX Group Announces its Intention to Float on the Spanish Stock Exchanges

Wellness, sustainability and digital disconnection are also positioned as the new priorities that are revolutionising the way we travel41% of Generation Z travellers choose all-inclusive resorts for the convenience and luxury they offer&nbsp;Palma, 8 January 2025 – Tourism has undergone key changes, driven by trends such as the rise of wellness and sustainability, which have redefined travel experiences in 2024. In addition, social media and digitalisation, along with Artificial Intelligence, have transformed the planning and enjoyment of travel, setting the stage for an innovation-rich 2025. According to HBX Group, a leading independent B2B travel technology marketplace, in 2025, one of the key trends will be the ‘MeMooner’, a term that describes solo travellers, a growing segment, especially among women, who account for 71% of these tourists. This phenomenon underlines a shift towards personal empowerment, where independence and authenticity become priorities for tourists. However, the biggest challenges for this segment are high costs (65%) and security concerns (61%), particularly among female travellers.&nbsp;At the same time, the ‘Joy of Missing Out’ (JOMO) phenomenon will gain popularity among travellers wishing to disconnect from the digital world and reconnect with themselves. From quiet retreats in remote locations to the rise of all-inclusive resorts, these trends reflect a desire for simplicity and tranquillity. So much so that 85% of travellers expressed interest in taking a holiday purely to ‘unwind’, highlighting the impact of digital stress on travel decisions. Furthermore, according to HBX Group, 41% of Generation Z travellers choose all-inclusive resorts for the comfort and luxury they offer, while 39% value ease of booking.&nbsp;Meanwhile, technology continues to be a key driver for the transformation of tourism. Artificial Intelligence-driven hyper-personalisation will continue to set trends in the industry, from contactless check-ins to technologies that allow users to interact with devices or services via voice commands, without the need for screens or buttons. These measures are focused on meeting the expectations of travellers, who demand a seamless experience that combines efficiency and convenience.&nbsp;But AI is not only improving the customer experience, it is also improving the internal operations of the industry. Advanced machine learning tools are revolutionising tourism management, enabling dynamic pricing, better demand forecasting and greater operational efficiency.&nbsp;Another relevant aspect is the growing adoption of virtual reality in the industry. This technology is changing the way people explore destinations and accommodation before booking, allowing users to immerse themselves in virtual experiences, visiting hotels or destinations as if they were there.&nbsp;“Virtual reality not only allows us to showcase hotel facilities or the destinations they travel to, but also represents a unique opportunity to inspire confidence in customers before they even arrive, something that makes all the difference in such a competitive market,” says Carlos Muñoz, Chief Commercial Officer and Deputy CEO of HBX Group.&nbsp;In this context, event tourism also stands out, which continues to grow rapidly with the global market projected to reach US$754 billion by 2030. Events such as concerts, festivals and sporting events are transforming destinations into economic and cultural hotspots.&nbsp;Wellness and nature on the riseOn the other hand, the connection with nature and the desire to explore unique phenomena are driving the growth of activities such as astro-tourism and nocturnaltourism. These experiences offer travellers the opportunity to reconnect with the natural world, whether by observing constellations or participating in outdoor adventures.&nbsp;Similarly, nature-based tourism, such as aurora borealis or geological tourism, is gaining in popularity, with adventure activities set to grow by 16.2% annually until 2033. This segment ranges from hiking to more extreme activities such as mountaineering and rafting, attracting a variety of tourist profiles.&nbsp;Inclusivity is becoming increasingly important in the tourism industry. HBX Group works to make all travel experiences accessible and adapted to different needs. This includes developing tools for travellers with specific cognitive or sensory needs and improving accessibility at every stage of the journey.&nbsp;“Traveller preferences are shaped by sustainability, multi-generational experiences and experiential tourism. These pillars continue to evolve, transforming the way tourists explore and engage with the world. At HBX Group, we are committed to leading this transformation, offering innovative solutions that respond to the changing needs of travellers and set a new standard in the industry,” adds Carlos Muñoz.&nbsp;To read the full report, click here.&nbsp;###About HBX GroupHBX Group is a global B2B TravelTech company that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as travel agencies, tour operators, destinations, and hotels, as well as companies wanting to leverage the travel sector.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3700 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;More information:www.hbxgroup.comHBX Group Media ContactPR &amp; Media Relationsmedia@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.

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MeMooner', AI and astrotourism: the keys that will transform tourism by 2025, according to HBX Group

Palma, 17 December 2024 –HBX Group, a leading independent B2B travel technology marketplace, has launched an artificial intelligence (AI) solution designed to improve the training of customer service agents. The system simulates conversations with customers, allowing them to practise in realistic environments and prepare more effectively for real interactions.&nbsp;The AI trainer can generate conversations in 13 languages and adapt to hundreds of different customer service scenarios. In addition, it offers a choice of four levels of difficulty, from beginner to experienced agents, providing personalised and scalable training. Not only does this facilitate self-paced training, but it also reduces the need for trainer supervision, allowing trainers to focus on valuable tasks such as data analysis and improving team performance.&nbsp;‘The AI ‘trainer’ is a game-changer for customer service,” says Xabi Zabala, Chief Operations Officer of HBX Group. “It helps agents simulate a multitude of realistic situations and gain confidence much faster. They are better prepared to deliver excellent service, which improves customer experience.”&nbsp;HBX Group plans to expand the use of this technology to other operational and commercial areas, with a secure and efficient deployment to lead the forefront of innovation in the TravelTech sector.&nbsp;###About HBX GroupHBX Group is a global B2B TravelTech company that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as travel agencies, tour operators, destinations, and hotels, as well as companies wanting to leverage the travel sector.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3700 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;More information:www.hbxgroup.comHBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.

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HBX Group launches an AI ‘trainer’ to streamline and optimise training for customer service professionals

Palma, Spain, 5 December 2024—HBX Group, a leading independent B2B travel technology marketplace, has taken a significant step towards more responsible tourism by joining the Green &amp; Human Association as a ‘Major Driver’. This collaboration reflects the shared commitment of both organisations to foster more sustainable, competitive and socially responsible tourism destinations, in alignment with the Sustainable Development Goals (SDGs) of the 2030 Agenda.Green &amp; Human is a non-profit organisation that brings together leaders in the tourism sector to transform tourism into models that respect the environment and improve the lives of local communities. HBX Group, as a new Major Driver, will actively contribute to the development of initiatives that promote sustainability in key destinations, seeking a positive impact on the sector and the communities where it operates.As part of this alliance, HBX Group will collaborate in strategic projects that Green &amp; Human will carry out together with other leaders in the sector and will participate in workshops and forums led by sustainability experts. In fact, HBX Group was the main promoter of the II NestworkingDay, a collaborative event within the context of Green &amp; Human, through which local ESG projects of common interest are promoted. His participation was integrated in the Big Data and Tourist Flows table, identifying two possible challenges: creating an app to know in real time the occupancy of certain areas of Mallorca, and implementing a mobile reporting app.“HBX Group's vision of sustainable tourism is not limited to protecting the environment; this partnership with Green &amp; Human is an opportunity to leverage our strategic position as a leader in the sector to connect different industry players and foster sustainable solutions through technology and innovation”, said Nicolas Huss, CEO at HBX Group. “We want to ensure that every step we take leaves a meaningful and lasting footprint, being part of a real transformation where tourism respects and values the natural and cultural resources of each destination.”“The incorporation of HBX Group to Green &amp; Human's team of Major Drivers will reinforce the association's capacity to help the development of our tourist destinations, incorporating knowledge of the sector, a very advanced level of technological development, and an enormous capacity to influence and transfer good practices to both the hotel sector and distribution”, says Ginés Martínez, President of Green &amp; Human.This new role as a Major Driver represents an opportunity for HBX Group to expand its influence in the field of tourism sustainability and reinforce its commitment to a more conscious and respectful future in tourism, directly supporting local communities to thrive through balanced economic and social development.&nbsp;###About HBX GroupHBX Group is a global B2B TravelTech company that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as travel agencies, tour operators, destinations, and hotels, as well as companies wanting to leverage the travel sector.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3700 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;More information:www.hbxgroup.comHBX Group Media ContactPR &amp; Media Relationsmedia@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.&nbsp;About Green &amp; HumanGreen &amp; Human is a non-profit association created with the aim of accelerating the transformation of tourism destinations towards more competitive and sustainable models at an environmental, social and economic (ESG) level, in line with the Sustainable Development Goals (SDGs) of the 2030 Agenda. The consortium is led by Jumbo Tours Group and Hyatt Inclusive Collection, and with the methodological support of Biosphere, has more than 110 companies committed to sustainable development and belonging to the value chain of the tourism sector.&nbsp;Among the projects developed, Nest ESG stands out, centres that promote the culture of sustainability in tourist destinations, whose function is to bring together the entire business fabric of the territory to raise awareness, work and promote new initiatives of common interest. The first of these centres is open in Mallorca and by 2025 they are expected to be available in other autonomous communities.&nbsp;More information: https://greenandhuman.com/Follow us: LinkedIn, instagramGreen &amp; Human – Media Contact: adirane.arcano@greenandhuman.com&nbsp;&nbsp;

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HBX Group partners with Green & Human to promote ESG projects in tourism destinations

Palma, Spain, 4 December 2024—HBX Group, a leading independent B2B travel technology marketplace,has announced the dates and location for its 2025 edition of MarketHub Americas. The event will take place from June 3 to June 6 in Panama, bringing together key players from across the travel and technology industries.2025 MarketHub Americas will be hosted at the centrally located Megapolis Hotel, offering an ideal setting for industry leaders to gather and engage. Under the theme ‘Connecting Horizons’, the event will feature a dynamic lineup of interactive sessions, thought-provoking panel discussions and valuable networking opportunities. This year's theme seeks to showcase the importance of bringing together different ideas, cultures and industries to drive innovation and growth.MarketHub Americas will welcome approximately 550 attendees, including leading voices from travel, technology and sustainability sectors. The event will explore how technology, sustainability, and emerging trends are shaping the future of travel. Participants can look forward to a packed agenda designed to foster collaboration and inspire new approaches in this ever-evolving industry.Carlos Muñoz, Chief Commercial Officer and Deputy CEO at HBX Group, said: “Panama, with its unique location and dynamic culture, is an ideal setting for MarketHub Americas 2025 as we continue to bring together global leaders to address the challenges and opportunities shaping the future of travel. This event is a reflection of our commitment to fostering dialogue and empowering the industry to evolve in a forward-thinking way."MarketHub is HBX Group’s signature event, bringing together key decision-makers from across the travel industry. This unique gathering provides an unparalleled opportunity for HBX Group's clients and partners to connect, network, and learn from each other.&nbsp;###About HBX GroupHBX Group is a global B2B TravelTech company that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as travel agencies, tour operators, destinations, and hotels, as well as companies wanting to leverage the travel sector.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3700 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;More information:www.hbxgroup.comHBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.

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HBX Group announces MarketHub Americas 2025 in Panama

Palma, 28 November 2024 —&nbsp;Bedsonline, part of the HBX Group,&nbsp;has unveiled its new loyalty programme, Bedsonline Rewards, designed to reward and recognise the hard work of travel agents around the world. This new reward programme, which will substitute the prior Star Rewards programme in some markets, will integrate seamlessly with Bedsonline's existing booking engine and will allow agents to earn points for any of their purchases, whether it be accommodation, experiences or other products.&nbsp;Designed with travel agents in mind, Bedsonline Rewards is built on a tier-based structure. Starting at Bronze level, agents new to the programme will be awarded a 2,000-point welcome bonus. As agents earn more points through each booking, they can move up to higher tiers, each offering more valuable rewards. The higher the tier, the greater the benefits agents receive.&nbsp;Bedsonline has designed the programme to be easy for agents to join and use. They can quickly sign up through the booking engine and, once enrolled, can access their personal dashboard to track their points, view their current tier and explore the rewards available to them. The platform also provides regular updates to keep agents informed of their progress and new opportunities to earn more points.The programme offers a wide range of rewards designed to appeal to different preferences and needs. Agents can redeem Amazon vouchers or other gift vouchers depending on the market. They can also opt for Bedsonline vouchers for future bookings, allowing them to reinvest their rewards directly back into their business.Bertrand Sava, Managing Director of Bedsonline, said: ‘We are delighted to launch Bedsonline Rewards as a way of thanking our agents for their dedication and support. This programme has been created to be flexible and accessible, providing agents with a range of valuable incentives that they can enjoy both personally and professionally’.&nbsp;The implementation of the new loyalty programme will be carried out in phases, with the first markets being&nbsp;US, Canada, Puerto Rico and Virgin Islands.&nbsp;Each phase will focus on different regions to ensure a smooth transition and adaptation. This phased approach will help to optimise the effectiveness of the programme and ensure that all agents, regardless of their location, can take full advantage of the rewards and opportunities it offers.About BedsonlineAs the exclusive booking partner of travel agents worldwide, Bedsonline’s expansive product portfolio and powerful data insights empower professionals to craft amazing travel experiences for every traveller, no matter where in the world they want to go. Armed with award-winning tools and the knowledge of our global teams, we’re committed to driving the success of our partners – an ethos which we have proudly held for several decades.

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Bedsonline launches new loyalty programme, Bedsonline Rewards, for dedicated travel agents

HBX Group is once again bringing together the world's leading travel industry professionals at its MarketHubs, with dates confirmed for 2025 for Asia and Europe in Macau and the Algarve.&nbsp;Palma, 10 October 2024-HBX Group, a leading independent B2B travel technology marketplace, has announced the much-anticipated dates and locations for its flagship events MarketHubs in 2025, under the theme, "Connecting Horizons."&nbsp;‘Connecting Horizons’ underlines HBX Group's commitment to driving collaboration across the industry, while pushing to broaden the perspectives of the global travel industry. This year's theme seeks to showcase the importance of bringing together different ideas, cultures and industries to drive innovation and growth.&nbsp;Carlos Muñoz, Chief Commercial Officer &amp; Deputy CEO of HBX Group, said: “The MarketHubs by HBX Group are more than just conferences; they represent a convergence of visions and efforts aimed at inspiring industry leaders. These events reflect our commitment to innovation and are designed to encourage leaders to explore new opportunities and tackle challenges with creative solutions.”&nbsp;MarketHub AsiaTaking place from February 11-14, 2025, MarketHub Asia 2025 will be hosted at Studio City Macau, an integrated resort located in the heart of Cotai, Macau. With over 450 travel professionals and thought leaders expected to attend, Studio City Macau will be hosting the dynamic event environment that will host industry thought leaders and innovators from across the region.&nbsp;MarketHub EuropeScheduled for April 1-4, 2025, MarketHub Europe will be hosted at Tivoli Marina Vilamoura Algarve Resort, from Minor Hotels, a distinguished venue located along the Algarve coast in Portugal. Known for its prime waterfront location, Tivoli Marina Vilamoura Algarve Resort offers a serene and inspiring setting for the event, which will welcome 450 participants to further explore the evolving landscape of the industry.&nbsp;MarketHub is an invitation-only event attended by HBX Group’s partners. For more information about the MarketHub, please visithttps://www.themarkethub.com/&nbsp;###About HBX GroupHBX Group is a global B2B TravelTech company that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as travel agencies, tour operators, destinations, and hotels, as well as companies wanting to leverage the travel sector.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3700 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;More information:www.hbxgroup.comHBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.

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HBX Group announces the Save the Date for the MarketHubs 2025, with the theme “Connecting Horizons”

nasholidays.com will be available in 6 languages and include exclusive offers for flynas customers&nbsp;Palma, 8 October 2024–flynas, the leading low-cost airline in the world and the best LCC in the Middle East, announces today the relaunch of its leisure and holidays platform. nasholidays.com will be available in 6 languages and more than 20 different supported currencies, offering customers a platform with a single view to plan and book their travel packages,in addition to the option to book hotel only.&nbsp;This relaunch has been accomplished in partnership with HBX Group, a leading independent B2B travel technology marketplace, and Onlinetravel, a B2B2C technology company which provides packages and stand-alone booking engines to more than 1,000 clients worldwide.&nbsp;This new package holiday division of flynas is designed to enhance the customer experience and to simplify and streamline the travel planning process. It will provide a full range of products from five-star luxury hotels to small boutique properties in all destinations served by flynas, in addition to offering airport transfers, a wide selection of experiences and activities.&nbsp;The revamped platform delivers a significantly enhanced e-commerce performance for easier and faster navigation, guiding flynas guests to plan journeys, manage bookings, and explore special deals and destinationssupported by flynas network in Asia, Europe, and Africa.&nbsp;The new platform,available in Arabic, English, French, German, Turkish, and Russian, comes with exclusive and affordable offers to passengers,where they can save up to 40% on Holiday packages, in addition to the Umrah packages, which include low-cost flights from more than 30 destinations, budget-friendly hotels near Haram, and extra add-on services to suit their needs.&nbsp;As part of the revamped solution, travellers will also enjoy personalized customer service by accessing a dedicated nasholidays call centre that is available 24/7 with multilingual support.&nbsp;###About flynasflynas connects more than 70 domestic and international destinations with more than 1500 weekly flights and has flown more than 80 million passengers since its launch in 2007, with the aim to reach 165 domestic and international destinations, in line with the objectives of the Vision 2030.&nbsp;flynas Media ContactCorporate Communication CorporateCommunication@flynas.com&nbsp;About HBX GroupHBX Group is a global B2B TravelTech company that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as travel agencies, tour operators, destinations, and hotels, as well as companies wanting to leverage the travel sector.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3700 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.com&nbsp;About OnlinetravelOnlinetravel is a technology company specializing in the travel industry, dedicated to enhancing the customer journey while simplifying and optimizing the travel planning experience. Offering both comprehensive packages and individual booking solutions, Onlinetravel serves over 1,000 clients across the globe.&nbsp;With more than 8 years of operational expertise and backed by over 20 years of industry knowledge through its parent company, Destinia Group, Onlinetravel supports some of the most renowned names in the sector, helping them leverage technology to boost their sales on their own platforms.&nbsp;Onlinetravel Media ContactPR &amp; Media Relations press@destinia.com

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flynas partners with HBX Group and Onlinetravel to relaunch nasholidays platform 

Palma, 07 October 2024.HBX Group,a leading independent B2B travel technology marketplace, has unveiled its new product specifically designed to enhance employee benefit plans. Available to businesses worldwide through its e-commerce platform, the platform provides companies around the world with a streamlined solution to offer their employees a range of travel options. By incorporating travel into their benefits package, companies can improve employee satisfaction, engagement and retention.&nbsp;Key features of the Employee Benefits PlatformCustomisable travel content: Companies can curate and personalise travel offers to suit their employees' preferences. Whether it's luxury getaways or budget-friendly adventures, there's something for everyone.Easy-to-use interface: Built with simplicity in mind, users can intuitively browse to book the travel experiences they want.Seamless integration: Easily compatible with existing employee benefit programmes, companies can simply incorporate the platform into their systems.Mobile accessibility: Employees can access and book their travel benefits from any device at any time, ensuring both convenience and flexibility.Ongoing support and communication: HBX Group offers comprehensive support services to help businesses implement and manage their travel benefits programmes.&nbsp;“Travel benefits are more than just a nice-to-have; they are a strategic tool for companies looking to build a resilient and engaged workforce” says Mark Antipoff, Chief Growth Officer, at HBX Group. “Our platform simplifies the integration of these benefits, making it easier for companies to provide their employees with travel perks that will enhance their overall job satisfaction and performance. By focusing on what employees truly value, we help organisations drive engagement, loyalty, and a stronger workplace culture."&nbsp;The benefits of travel go far beyond simple perks such as discounted flights or hotel stays. Travel perks also offer employees opportunities for personal and professional growth that will translate into skills development, cultural enrichment, increased productivity and overall improved wellbeing.&nbsp;To help companies understand the impact of travel benefits, HBX Group offers pilot programmes that allow companies to test the platform with a small group of employees. These trials provide valuable data on employee preferences and programme effectiveness, allowing companies to fine-tune their strategies for wider rollouts.&nbsp;###About HBX GroupHBX Group is a global B2B TravelTech company that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as travel agencies, tour operators, destinations, and hotels, as well as companies wanting to leverage the travel sector.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3700 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;More information:www.hbxgroup.comHBX Group Media ContactPR &amp; Media Relationsmedia@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.

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HBX Group launches new employee benefits scheme through its e-commerce platform

This award recognises its tool Insights, the high quality of its service and the value it brings to travel advisors’ daily operations.&nbsp;Palma, 26 September 2024-HBX Group, a leading independent B2B travel technology marketplace, has received significant recognition at the European Customer Experience Awards '24(ECXA).&nbsp;Insights, HBX Group web functionality that provides personalised growth opportunities to travel advisors based on accommodation, experiences and transfers that other travel agencies in their area are selling, has secured the gold award for “Best Product or Service Development”. In this category, HBX Group competed against products from leading companies in sectors such as banking and travel.&nbsp;This tool, implemented by HBX Group through its Hotelbeds and Bedsonline brands, is designed to help travel advisors to untap products or services that they could be missing out on. With a simple interface and advanced data analysis, it provides personalised, practical insights to increase their knowledge and support their growth, helping them to gain a competitive edge in an increasingly challenging online environment.&nbsp;Xavier Godoy, Customer Experience &amp; Automation Director at HBX Group, stated: “This award is a significant recognition of our teams, who have worked tirelessly to deliver such a high-quality service development and B2B customer experience. Travel agents are a key customer for us, and we work daily to offer them the best value proposition. The development of tools like Insights stems from gathering feedback on their work experience and thoroughly analysing the evolution of their needs.”&nbsp;The company was also a finalist in the “Best B2B Customer Experience” category, for the automation of its AI assistant in customer service.&nbsp;Since 2022 Awards International has been organising these awards, which have become a leading standard for customer experience through the continent. This year’s edition of the ECXA featured 54 presentations from 26 companies across 15 different categories, all judged by 40 esteemed judges. From the awards’ inception, 63 companies have participated, with 96 case studies reaching the finals and 48 case studies awarded to date.&nbsp;###About HBX GroupHBX Group is a global B2B TravelTech company that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as travel agencies, tour operators, destinations, and hotels, as well as companies wanting to leverage the travel sector.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3700 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;More information:www.hbxgroup.comHBX Group Media ContactPR &amp; Media Relationsmedia@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.

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HBX Group Wins “Best Product or Service Development Award”

Palma, 24 September 2024 –HBX Group,a leading independent B2B travel technology marketplace, announces today the launch of its Marketing Suite, a combination of marketing services designed to inspire, convert, and drive growth in the travel space. With this launch, HBX Group aspires to become the primary retail media network within the travel industry, serving as a point of reference for hotels, DMOs, airlines, mobility providers and any business seeking to engage with travellers and travel distributors.&nbsp;HBX Group Marketing Suite is composed of two key solutions: Travel Media Solutions and a Digital Marketing Agency.&nbsp;HBX Group’s Travel Media Solutions offers a suite of complete advertising products in an extensive network of hard-to-reach digital spaces, with the potential to reach over 50.000 travel agencies and 3.500 tour operators across 65 countries, as well as travellers from over 100 booking websites and strategic partners. These advertising solutions include digital banners on B2B and B2C websites, social media marketing, bespoke newsletters, email sponsorships, and landing pages.On the other hand, the Digital Marketing Agency is focused on tailor-made strategies developed by expert travel marketers to accelerate business growth within the B2C audience. Services include B2C digital campaign management, marketing advisory, insights, creative services, brand management, and more.&nbsp;HBX Group brings years of experience in the travel sector, giving the company a deep understanding of its unique needs and challenges. This knowledge allows HBX Group to design its services specifically to the demands of travel businesses, ensuring more effective and relevant marketing strategies. Its team of digital marketing experts, specialised in the travel industry, ensure that clients receive thorough, personalised support and guidance, from strategy development to execution andoptimisation.&nbsp;The company also has access to the latest technologies to implement and refine marketing strategies. This includes advanced analytics, innovative advertising platforms, and state-of-the-art digital tools that enable HBX Group to achieve measurable and impactful results for its clients.&nbsp;For more information about the Solutions and Services Marketing Suite by HBX Group, please visit https://www.hbxgroup.com/products-and-services/marketing-suite&nbsp;###About HBX GroupHBX Group is a global B2B TravelTech company that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as travel agencies, tour operators, destinations, and hotels, as well as companies wanting to leverage the travel sector.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3700 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;More information:www.hbxgroup.comHBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.

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HBX Group announces the launch of Marketing Suite

Appointments include Xabier Zabala as Chief Operations Officer and Javier Cabrerizo as Chief Strategy and Transformation Officer, as well as the incorporation of Brendan Brennan (CFO) in October&nbsp;Palma, 10 September 2024 –HBX Group,a leading independent B2B travel technology marketplace, announces today the appointments of Xabier Zabala as Chief Operations Officer (COO) and Javier Cabrerizo as Chief Strategy and Transformation Officer (CSTO). This announcement marks a significant step in strengthening HBX Group’s executive committee as the company continues to expand its global footprint and drive forward its strategic objectives.&nbsp;Xabier Zabala, who joined the company in 2016 and has occupied leadership positions in the Commercial and Operations areas, now joins the executive committee as Chief Operations Officer (COO). With a strong management consulting background at McKinsey &amp; Company and an MBA from MIT Sloan, Xabier has held senior roles across strategy, analytics, digital transformation, customer service and financial services. He will supervise the company’s global operations across brands and products, ensuring a seamless delivery of high-quality services to HBX Group partners worldwide. His expertise and extensive experience in transforming operations and leading large global teams will be instrumental in HBX Group’s mission to offer friction-less and efficient services and achieve sustainable growth.&nbsp;Javier Cabrerizo, who has been working for HBX Group for the last decade with a dedicated focus on reshaping the travel industry, will now hold the position of Chief Strategy and Transformation Officer (CSTO) at the HBX Group executive committee. Prior to HBX Group, Javier held several senior roles as Strategy Consultant advising leading global companies across several industries, private equities and venture capitals. He remains connected with the start-up ecosystem, acting as a board member and adviser on selected ventures. Javier will be responsible for setting the company’s strategic direction by identifying growth opportunities and ensuring the right execution of HBX Group’s Transformation Programmes. His strategic vision and innovative approach will be crucial for HBX Group's next chapter, as it navigates through the increasingly fast-paced and disruptive travel landscape.&nbsp;New incorporations to the HBX Group leadership teamAdditionally, HBX Group is excited to welcome Brendan Brennan as Chief Finance Officer (CFO), effective October 1. Brendan, a seasoned financial executive with a distinguished career in financial management and corporate finance, will lead HBX Group’s financial operations, ensuring robust financial health and driving value for shareholders.&nbsp;“We congratulate Xabier Zabala and Javier Cabrerizo for their incorporation to the executive committee and are thrilled to welcome Brendan Brennan to the HBX Group family” said Nicolas Huss, CEO of HBX Group. “This is an extremely interesting time in our company, and we are lucky to count on their collective expertise and leadership as we continue to drive innovation, operational excellence, and strategic growth. These appointments are reflection of our commitment to strengthening our leadership team to better serve our clients and stakeholders.”&nbsp;For more information about HBX Group and its leadership team, please click here.&nbsp;###About HBX GroupHBX Group is a global B2B TravelTech company that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as travel agencies, tour operators, destinations, and hotels, as well as companies wanting to leverage the travel sector.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3700 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;More information:www.hbxgroup.comHBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.

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