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Gone are the days when a simple Google search produced ad after ad and page after page of generic results. With AI search overviews, travellers now receive responses that feel personal, as if someone who truly understands their needs is speaking to them. Plus, the searches have shifted from broad queries like ‘best time to visit Paris’ to specific, experience-driven ones such as ‘best places to visit in Paris for Valentine’s Day under €350.’&nbsp;This is the new era of generative AI in the hospitality industry.&nbsp;According to Oliver Wyman, more than one-third of leisure travellers already use generative AI to plan trips and make bookings. And the stakes couldn’t be higher. The $200 billion search industry, long dominated by Google, is undergoing rapid evolution. With tools like its Search Generative Experience already rolling out worldwide, hoteliers have no choice but to adapt.&nbsp;In this blog, we’ll unpack what generative AI is in the hotel industry and how you can leverage it to save time, spark creativity, and sharpen your targeting strategies.&nbsp;What is Generative AI?It's almost impossible to create another human being artificially, but artificial intelligence is the field that tries to imitate the human mind by mimicking reasoning, decision-making, and the ability to learn new things by analysing patterns.&nbsp;Generative AI goes one step further. At its core, it doesn’t just recognise existing data and patterns but creates something entirely new from it. In simple words, using Generative Artificial Intelligence for hospitality is beyond chatbots. The most common use case now is copywriting, itinerary planning, and branding strategies designed to meet today’s traveller expectations.&nbsp;Popular platforms like ChatGPT (by OpenAI), Google’s Gemini, Meta AI, Perplexity, and Anthropic’s Claude have quickly become household names. According to a Statista and Semrush report, the generative AI market was valued at $67 billion in 2024 and is projected to grow annually by 24.4% through 2030. This rapid expansion reflects how industries are moving from using AI for operational tasks to leveraging generative AI for value-added content creation and marketing.&nbsp;The goal is not to replace hoteliers, but to support them.&nbsp;Why hotel marketing needs AI nowImagine a marketing manager at a 5-star beach resort in Spain. She spends weeks planning seasonal campaigns, writing emails, designing ads, and scheduling social content only to see her carefully crafted messages buried beneath OTA promotions. Her team is stretched thin, struggling to personalise offers for different traveller segments but often ends up pushing out generic content.&nbsp;Meanwhile, her potential guests are planning trips using AI tools. If her hotel isn’t part of those personalised AI-powered answers, the opportunity is lost. There is also a fundamental shift in the use of generative AI for the travel industry. Nearly 70% of ChatGPT queries are unique, rarely appearing in traditional search engines, as per another Semrush study. This means classic SEO tactics alone won’t ensure visibility anymore.&nbsp;Adobe reports that traffic from AI-driven sources to US travel and hospitality sites surged by 1,700% since July 2024. Highlighting AI search is now becoming a branding channel in itself, where showing up in personalised answers matters.&nbsp;The urgency is clear. If you haven’t adapted, you’re already behind. But here’s how you can catch up.&nbsp;How hoteliers can use generative AI for hotel marketing1. Creating content marketing fasterFor hotels without big content teams, content production is a struggle keeping up with today’s various content formats: short posts for social media, long-form informative blogs, updating website copy—all as per your brand guidelines. AI makes this easier:&nbsp;Swift Ideation and Content Creation: AI gives us fresh ideas and fast content, but we must refine output to make it unique. The catch is to use prompts wisely. Commands like 'act as a GenZ' can generate content tailored to an expert tone. If you don’t like the output, refine your prompts and train AI. Sample commands:&nbsp;‘Give me 10 post ideas to sell ocean-view rooms for Valentine’s Day.’‘Write 10 CTAs encouraging visitors to click on the sustainability offer link for World Tourism Day.’&nbsp;Visual Content Creation: AI isn’t limited to words. Platforms like MidJourney, DALL·E, Stable Diffusion, or Stockimg.ai can create mood boards, ad mockups, or even room visualisations. Again, the key is to be specific and paint a scene for effective output. Sample command: ‘Give me an image of a luxury beachside restaurant on the Caribbean Sea, elegant open-air seating, fine dining setup.’&nbsp;AI-Friendly Content Creation: Semrush recorded a 300% surge in website referrals from ChatGPT, showing why hoteliers must move beyond traditional SEO toward Generative Engine Optimization (GEO). Get structured content, so AI platforms can easily retrieve and showcase your hotel in search results.2. Personalising guest communicationHyper personalisation is a rising trend in hotel marketing, and its use cases are vast. But you can start using Generative AI for language translation, tailored emails, or even personalised offers on a booking type. The results can be significant: For instance, Hyatt used personalisation to boost revenues by $40 million in just six months.&nbsp;3. Improving SEO &amp; local visibilityWhile younger travellers (18–34) increasingly rely on AI assistants for search, a large portion of guests still use Google. That means SEO isn’t dead. Traditional tactics like crawlability and backlinks remain important. So you need an upgraded SEO strategy to increase your chances of being featured in AI-generated search summaries and Google rankings. Here's how AI can help you. Sample prompt: ‘Create a list of long-tail keywords for a sustainable resort in Spain.’4. Competitor analysis &amp; guest review insightsFrom monitoring competitions, summarising reviews to analysing market trends, platforms like ChatGPT or Perplexity can highlight where your competitors are winning or where they’re falling short. It can also crunch historical data, pricing reports, and guest patterns faster than any human team. Sample prompt: ‘Compare the positioning and unique selling points of [Hotel Name] with its top 5 competitors in Spain.’5. Data analysisFrom social media reports to booking history, AI tools can spot patterns that humans might overlook. You can feed data into AI systems to understand which posts perform best, what days generate the most engagement, or which offers resonate most with certain guest segments.&nbsp;Important considerations before getting startedFact-check everything: AI content can be fast but not always accurate. Proof check every output. Don’t hurt any sentiments.&nbsp;&nbsp;Data privacy first: Never share phone numbers, or sensitive details on public platforms. Use guest data responsibly and ethically. Tell guests when and how AI is used to build trust.&nbsp;Stay compliant: AI usage rules vary geographically, track legal updates.&nbsp;Structured, real-time data: AI relies on strong data, so build your datasets wisely. Keep it up to date.&nbsp;Control your brand narrative: Monitor how AI platforms display your hotel’s information to ensure accurate representation.Generative AI is not here to replace hoteliers, it's here to help both boutique hotels and global brands do more with less. If 81% of industry leaders see value in Gen AI, can your hotel afford to wait?&nbsp;&nbsp;Register now to start your journey and explore how our Marketing Suite solutions can elevate your hotel marketing strategies—leveraging the power of AI and beyond.&nbsp;Register your property

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Generative AI in Hotel Marketing: How to Use it for Smarter Hospitality

Tourism has always been more than numbers on a balance sheet. Beyond driving economies, it protects ecosystems, empowers communities, and preserves cultures.&nbsp;Rwanda’s gorilla tourism is a powerful example where visitor revenue helped double the mountain gorilla population, generating millions in income, funding over 700 community projects, and reinvestment in conservation to reduce poaching. This shows how tourism can simultaneously protect nature and uplift local communities.&nbsp;But growth brings responsibility.&nbsp;While global tourism revenue is projected to hit USD 1.39 trillion by 2030, as per Statista, overtourism continues to strain the environment and cultural heritage. That’s why every year, on 27th September, World Tourism Day reminds us of tourism’s broader role in shaping a sustainable future.&nbsp;This year’s theme, ‘Tourism and Sustainable Transformation’, is especially relevant for hotels. According to the Sustainable Tourism report by Technavio, the sustainable tourism market is projected to grow by USD 508 billion between 2025–2029. So, it's clear: conscious travellers are coming to you, and you can’t ignore sustainable hotel practices anymore.&nbsp;For hoteliers, becoming a ‘green hotel’ is more than compliance. It's about tapping into a growing market while making a meaningful difference. In this article, we’ll explore what this year’s theme means for hotels, why sustainability is non-negotiable, and how distribution partners like HBX Group can help you with sustainable hotel strategies.&nbsp;World Tourism Day 2025: The Era of Hotel TransformationTourism has always been a focal point of connecting people, the environment, and economies. But without care, it can also put pressure on the very places and communities it aims to protect and promote. Now the travel industry is being called to transform.&nbsp;The World Tourism Day 2025 theme, ‘Tourism and Sustainable Transformation’, shines a spotlight on how our hospitality sector, one with the broadest economic reach and deepest social impact, can be a force for both people and planet.&nbsp;The World Economic Forum outlines these three key opportunities shaping the future of sustainable tourism in their ‘Embracing Sustainable and Inclusive’ paper:&nbsp;Empowering Local Communities: Supporting education, skills, and entrepreneurship so that tourism uplifts lives and preserves culture. Some great programmes increased destination income over $5,500 per capita per annum.&nbsp;Promoting Inclusion: Opening doors for women, youth, and underrepresented groups while offering diverse cultural experiences that build understanding.&nbsp;Protecting the Environment: Driving regenerative models that conserve ecosystems and channel revenue back into conservation.&nbsp;For hotels, this is both a responsibility and an opportunity to move beyond business and embrace eco-friendly hotel practices that safeguard ecosystems, uplift communities, and appeal to a new generation of conscious travellers.We would like to call this the era of hotel transformation.&nbsp;Why Sustainability Matters for Hotels?As tourism continues to grow, hotels sit at the centre of this transformation. Statista projects the hotel market will reach US $455.15 billion by 2025, with 1.86 billion users by 2030. And this impact goes beyond economics.&nbsp;In Diriyah, Saudi Arabia, cultural restoration through the UNESCO World Heritage Site and Bujairi Terrace has already drawn over 2 million visitors since 2022—showing how hospitality can drive cultural preservation and sustainable tourism growth.&nbsp;Not just that, travellers are also demanding change. According to Booking.com:&nbsp;93% plan to make more sustainable travel choices by 2025.53% are conscious of travel’s impact on communities and the environment.&nbsp;Top areas where travellers want to support are better transportation (38%), waste management (37%), and environmental conservation (32%).&nbsp;Hotels that embrace this shift can lead the industry as true agents of sustainable transformation.&nbsp;How to Become a Sustainable Hotel?Each hotel is uniquely positioned to lead sustainable change by integrating meaningful practices into everyday operations. Some of them can be:&nbsp;Leverage tech: Use AI and big data to personalise your guest journeys while nudging travellers to eco-friendly restaurants, public transport, or authentic cultural experiences. Implement green hotel marketing strategies to promote offerings.&nbsp;Get Authorised: Certification is a critical step to prove your position. We recommend WTTC’s Hotel Sustainability Basics and the Global Sustainable Tourism Council (GSTC) Criteria, which cover sustainable management, socioeconomic benefits, cultural preservation, and environmental protection. Beyond these, eco-certifications like LEED and BREEAM elevate credibility in global markets. Here’s our guide to obtaining your hotel sustainability certification.&nbsp;&nbsp;Eco-friendly Dining and Transportation: Food provision offers another opportunity with sourcing local and seasonal produce, reducing food waste through donations or smart partnerships, and rethinking buffets. All these contribute to stronger community and environmental outcomes. Also, provide information on trains, buses, and metro routes so guests can choose low-carbon options while reducing the environmental footprint of travel.&nbsp;&nbsp;Shape Guest Behaviour: Recommend lesser-known sites, encourage authentic cultural immersion through workshops and integrated experiences, and inspire deeper respect for local traditions. Promote ethical wildlife tours and avoid exploitative practices to build long-term trust with conscious travellers.&nbsp;&nbsp;The path is clear: offer green packages, incentivise guests to use eco-friendly services, host cultural exchanges, and run eco-awareness campaigns that make sustainability part of the guest journey.&nbsp;But still, there are many other adaptations. Some strategies are simple, others transformative, but all make a difference. Look at these hotels:&nbsp;Eco-Friendly Operations: Grand Hotel Portovenere (Italy) sources zero-kilometre products and offers reusable bottles, proving small actions shape guest behaviour.&nbsp;&nbsp;Community empowerment: Marriott India is training thousands of youth in Jammu and Kashmir, shaping a resilient hospitality workforce.&nbsp;Impact-driven initiatives: Six Senses Yao Noi, Thailand, provides clean water access to over 104,000 people through its initiatives, while Hilton’s Travel with Purpose has delivered 1.6 million meals and 1.5 million pounds of food to disaster-hit communities. Then, Madifushi Private Island, Maldives, planted 5,000 coconut trees to safeguard ecosystems.&nbsp;&nbsp;These implementations show that hotels can extend hospitality far beyond their gates. Are you ready for this, too?Turning Sustainability into GrowthBut being part of the sustainable travel trend is not enough. You need to be seen.&nbsp;That’s where we step in. Through our Sustainable Hotels Programme, we make sure your efforts are visible to the travellers and partners who care most. By joining, you benefit from:&nbsp;Stronger visibility in distribution: Sustainable properties appear under the dedicated ‘Sustainable Hotels’ filter on our booking platforms, making it easier for conscious travellers and partners to find you.&nbsp;Marketing that tells your story: From targeted email campaigns to dedicated banners and landing pages, your initiatives will be in the spotlight.&nbsp;Proven impact from campaigns: Our partnership with Accor Hotels scaled plastic-free hotels from just 500 to 5,000 in one year, showing how collective action drives measurable change.&nbsp;Access to high-demand travellers: Bookings for certified sustainable hotels in our portfolio grew 30% between 2022-2023. Today, we feature 40,000+ certified properties.&nbsp;Insights into traveller intent: Our sustainability landing pages are consistently the most visited, proof that demand for eco-conscious stays is outpacing the market.Why B2B Distribution Matters for Sustainable HotelsThrough HBX Group’s B2B distribution network, you can:&nbsp;Reach global demand: Connect with 60,000 travel distributors and corporate buyers actively searching for sustainable stays.&nbsp;Win preferred partnerships: Many travel sellers now prioritise suppliers with credible ESG practices, and we help you reach them.&nbsp;Unlock revenue growth: Sustainable hotels are not just popular, they are profitable, capturing the fastest-growing segment of the market.&nbsp;Build long-term trust: Being part of a verified network gives travellers and partners confidence that your commitments are real.&nbsp;If you are ready to transform your hotel into a sustainability growth machine, register with us today!&nbsp;List your property

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World Tourism Day: Leading the Change from Your Hotel

Rising acquisition costs, fluctuating occupancy, and guest segmentation. Do these challenges sound familiar?&nbsp;As you know, growing your hotel business means more than just bookings, it means finding quality demand, streamlining operations, and standing out in an increasingly competitive market.&nbsp;With over 514,000 new rooms projected to launch in 2025 (Top Hotel Projects), standing out is getting tougher. Meanwhile, over 45% of guests base their decisions on pricing, location, and reviews, raising the stakes even higher.&nbsp;But the good news? You don’t have to face these challenges alone.&nbsp;We’re dedicated to being your hotel partner so you achieve higher booking rate, better demand, and increased operational efficiency. From seamless tech integrations to targeted B2B distribution, we connect you with quality clients that you simply can’t access elsewhere. Using our marketing strategies, we put your property where it matters most.&nbsp;This article will walk you through the many reasons why hoteliers choose HBX Group, and how we’re helping more than a quarter of a million properties increase revenue and streamline operations worldwide.&nbsp;&nbsp;1. Smarter distribution for smart hoteliersRunning a hotel today means more than just being fully booked—it’s about controlling rates, reducing costs, and attracting the right guests. Our strategic B2B hotel distribution helps you achieve exactly that.&nbsp;Our distribution strategy is built to grow your revenue, ease day-to-day operations, and give you full control over your rate strategy.&nbsp;Once you register on our portal, you tap into a carefully segmented network of 60,000+ B2B travel distributors, including airlines, tour operators, retail travel agencies, among others. These are audiences that bring high-value bookings you won’t get elsewhere. Plus, 1,000+ local experts support you like an extension of your sales team.&nbsp;2. Attract the right guests, not just more guestsIf you want stability, profitability, and control, you should focus on better demand and not just more demand. That’s the kind of demand we help generate. In fact, 70% of our bookings come from long-haul guests, giving your hotel access to new revenue streams and strengthening your booking pipeline with market diversification.&nbsp;Most importantly, we help you reach ‘high-value guests’ so you get:&nbsp;Longer stays (4+ nights = lower turnover)Earlier bookings (2+ months out = easier planning)Higher ADRs (up to 35% more)Guests who spend more on extrasReduced cancellation rates&nbsp;3. Your day-to-day, simplified with the Partner PortalManaging a hotel requires constant attention to detail and the right tools to stay ahead. That’s why we provide every partner with free access to the HBX Group Partner Portal, a powerful, all-in-one platform built to support your team’s daily operations and boost performance.&nbsp;Once your property is onboarded, you’ll receive login credentials to explore the Portal’s intuitive dashboard and get started right away. Designed specifically for hoteliers, this tool gives you full control and visibility over your bookings, pricing, availability, and performance.Here are some of the important operations you can do:&nbsp;Update your hotel profile, photos, and amenities with ease.Adjust rates, inventory, and availability in real time.Create targeted offers (early bird, long stay, last-minute) and promote them instantly.Monitor bookings and cancellations.Track guest arrivals, compare competitor pricing, and access payment info.Manage channel manager connectivity and troubleshoot integration issues.Contact our support team directly through a quick, category-based webform.&nbsp;You’ll also gain access to monthly promotions, curated based on guest trends and seasonality, to drive even more demand.&nbsp;4. Reach your ideal audience with our marketing campaignsGetting noticed by the right travel buyers can be tough, especially during peak seasons. That’s why we run targeted marketing campaigns that spotlight participating hotels to our global network of B2B travel partners at no extra cost.&nbsp;Your property gains prominent exposure through:&nbsp;Dedicated landing pagesBanner placements on our booking platformsTargeted email campaigns and multilingual social media posts&nbsp;These campaigns are aligned with market trends, seasonal travel patterns, and high-booking windows to ensure visibility when it matters most. Popular campaigns like Black Friday, New Year Sales, and March Markdowns drive strong results. For example: Our 2024-2025 Black Friday hotels saw 51% better performance vs. their benchmarks.&nbsp;Whether it's a global or regional campaign, our hotel marketing campaigns help you attract your ideal guests. After each campaign, we’ll send you a report comparing your performance to similar hotels so you can see the impact clearly.&nbsp;5. Continuous optimisation to maximise resultsKeeping up with today’s distribution demands can be overwhelming. That’s where our Optimisation Campaigns come in. Designed to proactively boost your hotel’s performance, these initiatives support you with the right data, visibility, and actions to help your property stay ahead.&nbsp;Two of our main programmes include:&nbsp;Partner Accelerator Programme is available to hotels that are already distributing through HBX Group. If your goal is to expand your reach, boost visibility, or tap into international markets, this programme is for you. Using market insights, competitor data, and AI-powered analytics, our system identifies personalised opportunities for your property that could generate additional room nights over the next 12 months.&nbsp;&nbsp;Hotel Onboarding Programme helps your property go live in under 48 hours after you register with us. An assigned agent guides you through setup, from rate plans to content uploads. You’ll receive support emails and access to tools like the Partner Portal to optimise visibility, join campaigns, and start receiving bookings fast.&nbsp;6. Go beyond marketing with our Marketing SuiteEvery property has different goals—whether it's targeting premium travellers, launching co-branded promotions, or gaining more control over how and where you appear. That's why we offer a full range of flexible marketing for hotels designed to give your hotel the visibility it needs—on your terms. With our support, you can:&nbsp;Reach high-value, niche, or premium segmentsCustomise your messaging and brandingLaunch targeted, co-branded campaigns&nbsp;For hotel groups or independent properties seeking a more tailored approach, we provide fully customisable campaigns developed by our in-house team of experts. We’ll work with you to build a strategy that aligns with your brand and connects with the right buyers through the right channels.&nbsp;7. Being your Preferred PartnerOur HBX Group Preferred Partnership is more than a commercial model — it’s a dynamic growth engine, shaped by hospitality experts around your hotel’s needs and designed to evolve with your journey.&nbsp;By becoming a preferred partner, you gain access to bespoke solutions tailored to your business goals — empowering you to unlock unprecedented growth, protect your ADR, and navigate market complexity with confidence. You stay in control, while we help you keep uncertainty out of the equation.&nbsp;Whether you’re looking to reduce operational costs, increase revenue, or strengthen your position in a competitive market, our team will work closely with you to craft a strategic agreement that evolves with your needs.&nbsp;8. Unlock more solutions with HBX GroupHBX Group—a global TravelTech leader offering more than just distribution. Through HBX, hoteliers gain access to a full suite of advanced solutions across fintech, insurtech, digital marketing, and more. Whether you need secure payment options, guest protection services, or enhanced promotional tools, HBX Group helps you streamline operations and unlock new revenue opportunities, all under one trusted umbrella.&nbsp;Ready to grow with us?With HBX Group, you get more than a distribution partner; you gain access to unmatched global reach, better quality demand, marketing flexibility, and hands-on support at every step.&nbsp;Join thousands of hotels already benefiting from smarter B2B distribution. Register today and discover how you can transform your performance.&nbsp;Register your property

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Why More Hotels Are Choosing HBX Group as Their Distribution Partner

Traditionally associated with couples and groups, travel habits are shifting. Solo travel has emerged as one of 2025’s most influential trends, as confirmed by our Travel Trends Report for hoteliers, as well as those from Forbes and Hilton.&nbsp;Post-pandemic, more travellers are choosing to go solo—seeking independence, self-reflection, and trips aligned with personal values and well-being.&nbsp;The solo travel market is projected to reach USD 1.07 trillion by 2030, growing at a CAGR of 14.3% between 2025 and 2030. For hoteliers, this presents a strategic opportunity to engage a rapidly expanding audience and boost occupancy by delivering meaningful experiences.&nbsp;This guide outlines key aspects of the trend while offering actionable steps and hotel marketing strategies to help you stand out.&nbsp;What solo travel means today&nbsp;Solo travel has evolved beyond the stereotype of backpacking or travelling due to single status. It’s now an intentional decision made by people of all ages and backgrounds, driven by the desire for freedom, growth, and social connection. Advances in digital tools—from navigation apps to AI-driven planning—have made it easier and safer to travel alone.&nbsp;Solo Traveler World reports 58% of travellers prefer going alone because it lets them do what they want, when they want. Whether travelling independently or as part of a flexible group tour, solo guests value spontaneity, privacy, and purpose. For many, it’s a chance to reconnect with themselves and the world around them.&nbsp;According to Solo Traveler World, 75% of solo travellers prioritise personal benefits such as self-care and mental wellness. This reflects wider lifestyle shifts and hotels that understand this mindset and tailor services accordingly can unlock deeper guest loyalty and long-term growth.&nbsp;Who are today’s solo travellers?Solo travellers are far from a niche group. They range from young explorers to seasoned professionals. Understanding their motivations and travel styles is key for hoteliers to attract and serve this segment.Gen Z solo travellersThe ASA Travel Trend Report states that this movement is particularly strong among millennials and Gen Z, with 76% planning solo trips in 2025. For Gen Z, solo travel is about adventure, self-expression, and caring deeply about sustainability, culture, and purpose.&nbsp;According to Solo Travel Statistics 2025 by Condor Ferries, 58% of millennials travel solo, versus just 47% of older age groups, showing a generational shift towards independent travel.Memooners: The solo honeymoon trend&nbsp;Coined by Hilton, 'MeMooners' are travellers celebrating self-love and me-time. They travel for reflection, freedom, and personal joy without compromise. According to Hilton, 64% of MeMooners say their favourite travel companion is a good book, and 25% travel with pets.Female solo travellersWomen are leading the solo travel movement, accounting for 84% of all solo travellers globally, according to Skyscanner. This includes not just single women but also those in relationships who want independent getaways. Freedom, flexibility, and self-care top their travel motivations.Remote workers and digital nomadsThe rise of remote work has transformed solo travel. Many now combine work and leisure, choosing to explore while staying connected. These travellers value reliable networks, co-working facilities, and proximity to cultural attractions or nature.&nbsp;What hoteliers can do to attract solo travellersBy creating a welcoming atmosphere, you bring more travellers to your property. But here’s even more you can do to connect with the independent explorers:Design solo hotel packagesSolo travellers often pay more due to single-occupancy rates. With solo bookings rising 300% since 2021, this segment is actively looking for affordable, value-driven options. Include single rooms, flexible check-in, inclusive meals, or off-season deals.Add to your location’s unique strengthsLocation remains one of your most powerful marketing assets. According to CNBC, nearly 50% of travellers say their next trip is to fulfil a dream or tick off a bucket list destination. If your property is situated near a national park, along a popular coastline, or within a UNESCO destination, highlight these significant assets. Offer guided small-group walks or heritage tours to highlight the local specialities.Curate purpose-driven experiencesSolo tourism is inspired by the JOMO travel where travellers are drawn to activities that inspire self-reflection, spark creativity, and reduce stress. Develop programmes that support these needs, like oceanside painting classes, heritage cooking workshops, or journaling retreats.&nbsp;Embrace wellness and mental wellbeing: Mental wellness can be a differentiator. Create wellness offerings like digital detox retreats, silent yoga sessions, tailored outdoor experiences, or spa days for one. Even a single-day wellness escape, gyms or meditation rooms, can appeal to solo travellers who want to stay productive and balanced on the road.&nbsp;Foster community (without forcing it): Solo travellers often seek connection on their terms. Build community by offering shared workspaces, virtual meetups, film nights, or theme-based tours designed. Partner with solo travel brands and communities to reach this audience.&nbsp;Reimagine space and designThe rise of remote work, sabbaticals, and digital nomadism has shifted the expectations of solo travellers. No more king-size rooms, guests are now open to minimalist spaces, such as compact Japanese-style rooms that offer functionality like smart beds, in-room desks, and high-speed Wi-Fi.&nbsp;Design restaurant areas with bar seating, communal tables, or hosted dinners for solo diners to feel at ease. Make your hotel lobbies as social hubs, prioritising connection and flexibility.Prioritise safety and autonomySafety remains the number one concern, especially for women travelling alone. Address this with features like well-lit spaces, 24/7 staff presence, or key card-only access. Also consider solo essentials like pet-friendly rooms, digital check-ins, grab-and-go meals, and concierge services.Use technology to personalise the journeySearches for 'solo travel deals' and 'best solo destinations' rose by 30% in 2024. As solo travellers are planners, researchers, and decision-makers, invest in tech and AI tools to offer custom itineraries and personalise recommendations across mobile-first platforms.Align your brand with solo valuesAccording to Deloitte’s 2025 report, 64% of Gen Z and millennials prefer brands that support personal growth and values. Use your social media and website to showcase solo travel stories and your custom packages. Let solo travellers know how your hotel brand resonates with their journey.Boost bookings with HBX Group’s B2B channelsSolo travel bookings through online travel marketplaces are expected to grow at a CAGR of 14.0% from 2025 to 2030. In 2024, OTAs held 53.45% of global booking share, reflecting that solo travellers love their convenience of all-in-one guidance. That’s where HBX Group can help:&nbsp;Pre-defined Campaigns: You get ready-to-launch, zero-setup campaigns timed with seasonal trends and traveller behaviour. These offer targeted visibility in key source markets, which are ideal for promoting solo-friendly packages.&nbsp;Bespoke solutions: Need a more hands-on and tailored approach? The HBX Group Marketing Suite gives your hotel access to high-performing B2B and B2C channels, helping you reach solo travellers with curated messaging and measurable results.&nbsp;Join the movementSolo travel is transforming how people explore the world, and it is moving fast. Don’t miss the chance to be part of it. If you're already a HBX Group partner, connect with your Account Manager to tap into our latest campaigns.&nbsp;Not yet onboard? Register your property to access over 60,000 travel distributors worldwide, including 50,000 agencies, 3,500 tour operators, and key airline and affiliate partners. Let’s craft strategies that attract, inspire, and convert the solo guest.&nbsp;Register your property

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How Hotels Can Capitalise on the Solo Travel Boom in 2025

In the dynamic world of European hospitality, where digital check-ins, online bookings, seasonality and connected guest services are the norm, cybersecurity is no longer just a back-office concern - it’s mission-critical.&nbsp;At HBX Group, we understand the evolving landscape hotels operate in. As properties embrace contactless technologies and cloud-based systems to enhance the guest experience, they’re also expanding the digital surface vulnerable to cyber threats. The numbers speak volumes: the average cost of a breach in the hospitality industry is $3.82 million, and 89% of those breached report being hit more than once in a single year.&nbsp;The Reality: Hotels Are Prime Targets&nbsp;Hotels have become increasingly attractive to cybercriminals due to the vast amount of sensitive data they manage. From payment card information to passport details, this valuable data makes them ideal marks for ransomware, phishing attacks, and data breaches. The most common threats include:&nbsp;• Phishing &amp; Social Engineering: Tricking employees into revealing credentials.• Ransomware: Locking systems like bookings or payments until a ransom is paid.• Data Security Breaches: Stealing guest information to sell on the dark web.&nbsp;Why Hospitality Faces Unique Cybersecurity Challenges&nbsp;The hospitality sector in Europe faces a perfect storm of risk factors:&nbsp;• Contactless Technology: While convenient, it can open new cyber-attack vectors.• Open Networks: High guest turnover often leaves networks exposed.• Seasonal Staff: Frequent turnover leads to inconsistent cybersecurity training.• Fragmented IT Systems: Multiple property management systems across regions increase vulnerability.&nbsp;Read more about cybersecurity threats to the hospitality industry here.&nbsp;Our Solution: Proactive Cyber Risk Assessment&nbsp;In partnership with Wallbid, we’re offering our hotel partners in Europe a tailored Cyber Risk Assessment. This service provides an expert-reviewed cyber rating and actionable plan to strengthen their defenses—at exclusive rates below 80% of the market price.&nbsp;With our Cyber Risk Assessment, your hotel can:• Prevent business disruptions by identifying vulnerabilities before attackers do.• Protect your reputation by safeguarding sensitive guest data.• Save on recovery costs through proactive risk mitigation.• Continuously adapt with annual reassessments and updated action plans.&nbsp;&nbsp;Start with Insights, Improve with Actions&nbsp;Understanding where your hotel stands today is the first step toward a safer tomorrow. Don’t wait for a breach to act—assess your vulnerabilities now and get ahead of threats before they happen.&nbsp;Because in hospitality, trust is everything. And in the digital age, trust starts with cybersecurity.&nbsp;Ready to start improving your digital defences? Take your first step towards a safer and smarter cybersecurity environment with Cybersential, your cybersecurity solution for hotels.

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CYBERSECURITY: A TOP PRIORITY FOR EUROPEAN HOTELS

Cybersecurity: A Top Priority For European Hotels

Sustainable travel has become a significant concern for travellers around the globe. As hotel guests grow increasingly aware of environmental issues, they expect the companies they support — including hotels — to reflect these values and prioritise sustainability in their operations.&nbsp;In line with World Environment Day 2025, which this year focuses on the critical issue of ending plastic pollution, it’s more important than ever for hoteliers to confront the challenge of single-use plastics. Taking action now demonstrates a genuine commitment to sustainability — one that today’s eco-conscious guests expect and value.&nbsp;This article aims to support hoteliers interested in embracing sustainable practices and attracting travellers who actively seek out environmentally responsible accommodations. We’ll explore why plastic-free hotels are gaining preference, how your property can benefit, practical tips to eliminate single-use plastics, and a real-world success story from a leading hotel group.&nbsp;We’ll also explain how to showcase your sustainability credentials to our network of over 60,000 travel distributors.&nbsp;Why do guests prefer plastic-free hotels?It’s no secret that there has been a paradigm shift that has influenced the lifestyle of millions of people, affecting all areas of life, including travel and leisure.&nbsp;Sustainable travel has become a significant concern in today’s world, and there are many ways to support the cause. Focusing specifically on one of the main issues – single-plastic use –, we believe that hoteliers have a great potential to become a force for good.&nbsp;Guests believe it as well, and by paying attention to their concerns and catering to their needs, your hotel could benefit from improved positioning in front of eco-conscious travellers…and increase your room nights.&nbsp;People now expect the brands they engage with to reflect their values. This includes how hotels address sustainability. According to Statista, 81% of travellers state that sustainable travel is important to them, and 74% want travel companies to offer more sustainable options. Furthermore, 65% say they’re more likely to book accommodation with recognised sustainability certifications.Also worth noting: 56% of people consider reducing single-use plastics a personal priority, and these habits often extend to their travel choices.&nbsp;Beyond meeting guest expectations, ignoring plastic pollution can have reputational consequences. A hotel’s credibility may suffer if there is no clear commitment to reducing plastic waste. That’s why sustainability — particularly when it comes to plastic — isn’t just good ethics; it’s good business.&nbsp;How can plastic-free initiatives benefit your properties?Whether you manage a boutique hotel or a major chain, transitioning away from single-use plastics takes effort — but the benefits are considerable.&nbsp;Helping the planet is reason enough, but there are other compelling advantages:&nbsp;A clearly defined sustainability strategy can differentiate your hotel from competitors.&nbsp;Certification through recognised programmes boosts your visibility and credibility among eco-conscious travellers.&nbsp;Your property could become eligible for our Sustainable Hotels Programme, giving you access to increased visibility across our global network of travel distributors.&nbsp;In addition, governments around the world are introducing stricter regulations around plastic usage. By taking proactive steps now, you’ll stay ahead of compliance requirements and avoid costly last-minute changes.&nbsp;However, all these benefits depend on communication. If you don’t clearly share your sustainability initiatives — including the elimination of single-use plastics — you may miss the opportunity to connect with your ideal audience.&nbsp;As mentioned in our article on the importance of green hotels, only one third of hotels are communicating their sustainability efforts, such as implementing alternatives for single-use plastics. To make an impact, you need to let travellers know what you’re doing — and why it matters.&nbsp;No matter what the size of your hotel, small actions can make a big change. Are you lacking in ideas? Keep reading, as we provide you with some valuable tips.Practical steps for hotels to embrace sustainabilityThere are certain items that you can replace or reduce in your objective to become a plastic-free hotel.&nbsp;However, there’s one thing that you should take into account to help you reach your goal in the most seamless way possible: it’s necessary to educate your suppliers and employees to better understand how important this purpose is and how they can easily commit to it.&nbsp;For example, you could start by creating a working group where employees from the departments using single-use plastics participate. In this working group, it would be beneficial to identify all single-use plastics in your operations and try to propose alternatives.&nbsp;But it doesn’t stop there: it’s also important to chat with your suppliers and explain your aim to reduce plastic in your properties. They may be able to help you with the task by giving you ideas of which options they have available, such as multi-use items or products made of responsible materials.&nbsp;Here are a few practical changes to begin your plastic-free transition:&nbsp;6 Essential tips for eliminating single-use plastics in hotelsRemove plastic water bottles. Offer refillable glass or metal bottles, and install modern water bottle filling stations for guests — fast, efficient and eco-friendly. Modern versions of these stations can refill a one-litre bottle in 10 seconds to minimise queues, whilst other stations cut off the water after 20 seconds to prevent wastage.&nbsp;Switch to bulk bathroom amenity dispensers. Offer shampoo and gel packaged in wall-mounted refillable dispensers, or consider providing these amenities only on demand. Switching to plastic-free hotel amenities, such as toiletries, is one of the easiest changes to implement, but is also a change which will be first recognised by your guests!&nbsp;Offer non-plastic slippers that are washed in-house and reused. Replace items such as stirrers, shoe shiners, razors, combs, sewing kits, and plastic packaging materials with sustainable alternatives, or remove them altogether.&nbsp;Use recyclable paper for wrapping bathroom amenities, reusable bathroom cups, reusable fabric laundry bags, and paper containers for takeaways, among others.&nbsp;Offer biodegradable rubbish bags that are more environmentally friendly alternatives. Make sure that they’re truly biodegradable.&nbsp;Choose tableware and cutlery made from durable, biodegradable materials. For example, cut down on plastic straws and replace them with ones made of bamboo.&nbsp;For extra support, consider partnering with sustainability consultants who specialise in reducing single-use plastics in hospitality settings.&nbsp;&nbsp;Accor Hotels: A Successful Case Study In Going Plastic-FreeSome major hotel chains have already made a step forward in order to tackle this issue. One good example is Accor Hotels, which joined the Global Sustainable Tourism Council (GSTC) in 2022 and have since announced two global partnerships with Green Key and Green Globe certifications.&nbsp;&nbsp;As previously mentioned, going plastic-free could be a challenging task. But here’s the proof that such an aim is both attainable and rewarding. In the following video, Jordane de Villaret Bentinck, VP of Sustainability Communications &amp; Change at Accor, explains the actions the chain has implemented so far and how they have been received by customers.&nbsp;&nbsp;Enhancing plastic-free communications with our sustainable hotels programmeWe’re getting close to the end of this article, and we don’t want to finish it without helping you to communicate your plastic-free efforts.&nbsp;Whether your hotel is just beginning its sustainability journey or has already implemented changes, it’s vital to share your progress. Let the world know you’re committed.&nbsp;Our Partner Portal will be your ally: to gain a prime position in front of over 60,000 travel agents and their clients, mark your hotel as single-use plastic free by following these steps:&nbsp;Log into the Partner PortalSelect ‘Hotel Info’ and click on 'General Information'After clicking ‘About Hotel’, scroll to the section titled ‘Things to Keep in Mind’Tick the ‘Single-use Plastic Free’ box&nbsp;But you can take one step further when it comes to communicating your commitment to sustainable practices. HBX Group’s Sustainable Hotel Programme aims to identify and provide enhanced visibility to partner hotels that are certified and accredited according to the rigorous criteria of the Global Sustainable Tourism Council (GSTC) or that have sustainability programmes aligned to these criteria.&nbsp;To date, the Sustainable Hotels Programme portfolio contains over 40,000 properties certified as sustainable. Have a look at this step-by-step guide on how to join this hotel sustainable initiative, and begin to cater to a real demand by helping travel bookers to identify those properties committed to sustainability.&nbsp;Once you’ve completed these steps, you’ll be visible under the ‘Sustainable Hotels’ filter in our Booking Engine. But this won’t be the only benefit – you’ll also be eligible for relevant, sustainability-focused campaigns, in which we will push sustainable hotels to our clients.&nbsp;If you have already registered your property with HBX Group, access here and select this filter now.&nbsp;Still need to register your hotel with us? It's easy, free, and in a short time, your property will be seen by a worldwide network of 60,000 travel distributors.&nbsp;Register your property

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Plastic-Free Hotels: A Practical Guide to Attracting Eco-Conscious Travellers

What if there were a way of maximising revenues from every booking? Especially in the current state of the industry, with customer expectations rising, the market constantly changing, and emerging technologies becoming a part of how we work. Enter B2B solutions for travel agencies. With access to the right platforms and tools offered by partners like HBX Group, you can reach the right clients, broaden your portfolio, and access competitive rates.&nbsp;Below is a breakdown of how HBX Group’s B2B solutions can help with the top challenges you may face as a travel agent or advisor.Challenge: Maximising your earning potentialMany agents choose to focus on profitable niches like luxury or business travel, segments which serve clients with more complex and specific needs. However, higher rates do not always reflect the true value of a booking: you also need to consider the time spent on research, planning, and communication with clients. And since clients have high expectations, it often means you manage various platforms while booking hotels, experiences, concierges, transfers, and more.&nbsp;Solution: Find a platform with all travel partners in one placeInstead of booking hotels, experiences, and transfers separately, check out travel agent tools that centralise all your partners on one platform. This way, you’ll save time, broaden your network — thus increasing the value you bring to clients — and earn the ability to make more out of each booking.Bedsonline (part of HBX Group) boasts a global portfolio, connecting agents and advisors with over 250,000 hotels, 500 car hire providers, and 23,000 travel activities, all in one place – including those suited to higher-ticket travellers. By joining, you’ll not only gain access to a wide range of travel partners, but also exclusive rates offered only to Bedsonline members.For discerning luxury travellers, explore The Luxurist - a complete B2B ecosystem crafted exclusively for luxury travel professionals. With The Luxurist, travel agents can gain access to 24/7 concierge service (for both advisor and guests), 5000+ exceptional hotels, and exclusive privileges at no cost. Now available through Bedsonline, any booking tagged as ‘The Luxurist’ entitles your clients to premium privileges, including a 24/7 in-destination concierge service, welcome amenities, and check-out till 2:00 PM (outside of peak season). Alternatively, travel agents may prefer to book directly through the Luxurist’s own website.No matter how broad or niche your clientele, travel agents can experience the best of all worlds with HBX Group’s retail offering: whether catering to premium travellers, offering budget-friendly stays, or producing all-encapsulating itineraries (think stays, transfers, experiences and insurance as an example), adjusting your offering to satisfy all client needs could not be easier.Challenge: Finding the best rates and offersYou want to offer your clients properties that match their budget, activities that fit their travel style, and seamless transportation options to make the trip smoother. But it’s not always easy to find the right products, let alone competitive rates – especially if you need to navigate multiple platforms, keep up with fluctuating prices, and ensure supplier reliability. And when you add limited availability during peak seasons or last-minute changes, the process becomes even more complicated.Solution: Join a travel agent booking platformNo matter your needs as a travel advisor, we have the platform to support you – and deliver exceptional experiences for your clients.When you become a member of Bedsonline, you get access to its extensive product portfolio. The brand also negotiates the best rates for travel agents, which include exclusive agreements, agent-only offers, and priority availability for travel advisors.Bedsonline has over 2000 exclusive offers and a large network of hotels and experiences for all types of travellers, from budget-friendly to luxury. Partners get access to exclusive rates, with discounts reaching up to 60% off.Challenge: Standing out in a crowded marketWith so many options available to travellers, agents need to differentiate their offerings to stay relevant. This could mean promoting alternative destinations in the wake of over-tourism, finding reliable travel partners around the world, or using AI to improve customer service.Solution: Broaden your portfolio, equip yourself with the best tools, and keep up with current travel trendsWhile there are different ways travel agents can stand out, one effective strategy is to combine a broad, diverse portfolio with a clearly defined niche. That’s where HBX Group can help: Bedsonline’s travel portfolio covers various niches, such as eco-tourism, business travel and sports tourism – just explore the filters in its Booking Engine, with hotels and experiences to suit all client types. Of course, sticking to one niche isn’t necessary – serving all client types is no issue with Bedsonline’s vast product portfolio!In search of a distinctly premium travel offering? The Luxurist’s property portfolio can also be sought from within the Bedsonline Booking Engine - simply select ‘The Luxurist’ in the Booking Engine’s ‘Promos’ section.Alternatively, you can select 'Luxury Collection' within Bedsonline's 'Establishment Profile' category filter. Building on Bedsonline’s trusted reputation for competitive rates and seamless technology, the Luxury Collection introduces a carefully curated portfolio of luxury hotels designed to help advisors stand out, enhance every client journey, and capture new opportunities within the premium travel market. Learn more in this video:&nbsp;&nbsp;For more complex or multi-stop itineraries, advisors can go a step further with The Luxurist Itinerary Builder — a dedicated platform designed to plan, book, and manage luxury trips end-to-end, with exclusive content, dynamic roadbooks, and concierge support built in. To make use of this, head directly to the Luxurist website, submit your Bedsonline login email, and receive your Luxurist credentials.When you become an HBX Group partner, you’ll get plenty of inspiration on how to use the latest travel trends to grow your business. Each year, we publish actionable reports, share countless consultative articles across our brands’ Resource pages, and launch marketing campaigns, timed at opportunistic moments to support travel agents in selling more.Challenge: Streamlining operations, campaigns, and seasonal offersOrganising trips, finding the best deals, and staying on top of peak seasons’ demands can be time-consuming. You may find that you’re constantly juggling client requests, supplier availability, and different platforms for booking, tracking, and communicating with clients.Solution: Sign up for personalised, data-driven insights for business growth, and benefit from a range of powerful toolsBedsonline’s booking tool for travel agents simplifies and streamlines day-to-day operations. Through the platform, travel agents and advisors can manage bookings, add additional travel products, and make updates. Within its award-winning artillery, users will find a quote management tool, allowing them to keep track of the itineraries and quotes that they’ve spent time building. Similarly, Bedsonline offers a helpful comparison tool, making it easy for agents to compare up to four properties side-by-side in a visual PDF, which can be shared with their clients and in their own branding.Bedsonline also comes with Insights, an AI-driven search and marketing platform. By using real-time data, Insights helps identify trending destinations relevant to your market. It learns from your booking behaviour — such as the destinations you’ve booked, saved, or discarded — to offer you personalised recommendations. With advanced filters, it simplifies the search process, helping you quickly find the right options based on location, theme, traveller type, region, or hotel star rating.Elsewhere, the Luxurist’s range of tools continue to impress. Its powerful Itinerary Builder offers access to over 5000 curated luxury hotels; real-time availability and AI-powered suggestions to streamline planning; and dynamic roadbooks to delight clients and convert quotes into confirmed bookings.Are you a supplier looking to improve your distribution and reach travel agents?Whether you’re a hotelier, destination marketing organisation, experience provider, or car rental/transfer supplier, HBX Group can connect you with thousands of travel agents. Our booking engines process 7 billion searches and 90,000+ bookings a day; what's more, depending on your desired strategy, your products have the potential to be booked in 170+ markets around the world.Broaden your network and increase your earnings with HBX GroupAt HBX Group, our B2B solutions for travel advisors focus on broadening your network, simplifying your administrative tasks, and giving you personalised recommendations that save time. Once you join, you’ll also benefit from the best rates for travel agents, which we’ve thoroughly negotiated with our travel partners, exclusively for you.Learn more about HBX Group and become a partner today!&nbsp;

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B2B Travel Solutions: Retail Travel Agencies

As technology evolves, so do travellers. The days of relentless hustle, logging extra work hours and meticulously calculating leave just to tick off a list of travel destinations are gradually fading. A quiet revolution, Joy of Missing Out (JOMO), is reshaping the travel industry.&nbsp;Named a top trend for 2025 by several leading travel companies, including in our Hotelbeds' Travel Trend Guide for Hotels, JOMO travel is the mindset of intentionally missing the 'top 10' spots and instead savouring meaningful, often unscripted, experiences. Think sipping coffee while listening to a cafe owner’s stories, hiking for a few days with no network connection, or spending an entire day in a hotel bed, guilt-free.&nbsp;For hoteliers, this shift is more than a passing trend. It's a golden opportunity to deepen guest satisfaction and build loyalty in this new landscape.&nbsp;And this guide will help you understand the JOMO phenomenon and how you can adapt and thrive in this new era of intentional travel.&nbsp;What’s JOMO in Travel?While the concept of slow travel has been around for years, JOMO represents its modern, wellness-forward evolution. It’s a conscious shift away from fast-paced, FOMO-driven itineraries toward deeper, more intentional experiences.&nbsp;Instead of chasing bucket lists, travellers are opting for offbeat destinations, travelling in shoulder or off-seasons, and skipping the crowds and chaos. The appeal lies in the absence of urgency and in the joy that comes from presence.&nbsp;JOMO naturally aligns with today’s leading hospitality trends:&nbsp;Sustainable travel and support for local communities&nbsp;Wellness-focused stays for mental and physical health&nbsp;Digital detoxing to reduce screen time and stress&nbsp;A preference for nature tourism and minimalist lifestyles&nbsp;Experiential travel that fosters real connection&nbsp;According to Expedia’s Unpack ‘25 Travel Trends, 62% of travellers say JOMO travel reduces stress and anxiety, and nearly 50% believe it helps deepen relationships with loved ones.&nbsp;Why JOMO travel matters more than ever?According to Hilton’s 2025 Trends Report, over 20% of travellers are embracing 'soft travel' — a style rooted in spontaneity, ease, and simplicity. This aligns perfectly with JOMO values: slowing down, disconnecting from digital noise, and moving through the world with intention.&nbsp;For hotels, understanding and adapting to evolving traveller preferences is essential to staying ahead. Today’s guests aren’t just booking rooms to crash after sightseeing. They’re seeking destinations where nature, wellness and sustainability are integral to the experience and not just as optional add-ons.&nbsp;The data backs this shift. One in five global travellers are leaning into “Hurkle-Durkling” — a Scottish term for staying in bed all day, highlighting the growing desire for genuine rest while on holiday. In the same report, 1 in 4 leisure travellers intend to travel more mindfully in 2025.&nbsp;Sustainability is also front and centre. A recent Booking.com report reveals that 93% of travellers want to make more eco-conscious choices, with over half aware of their impact on local communities and the environment.&nbsp;Preferences of JOMO travellersSilent tripsTravellers are looking to disconnect from the digital world and reconnect with themselves—literally turning off their devices in exchange for the sounds of nature. Expedia’s research shows that 87% of travellers want to spend more time in nature, and silent trips align perfectly with this preference. Offer guided nature walks, birdwatching, or forest bathing to foster a deeper connection with the environment.All-inclusive staysConvenience continues to be a key driver of traveller satisfaction, especially among younger audiences. According to Hotels.com, there has been a 60% increase in travellers filtering by "all-inclusive" options. From Gen Z to older millennials, more people are seeking seamless stays where food, experiences, and hotel amenities are bundled as per their travel purpose. This allows for a stress-free experience where guests can truly switch off.Laid-back luxury travelToday’s travellers are redefining what luxury looks like. Instead of grand lobbies and ultra-formal service, they’re gravitating toward laid-back, boutique properties that prioritise design, comfort, and authenticity. If you are a smaller hotel, feature natural materials, local products, and a personal touch. Offer regional luxury that feels more lived-in than showy.Digital detox packagesIn response to digital fatigue, many travellers are actively limiting screen time during their trips. The 2025 Hilton Trends Report reveals that 27% of adults plan to reduce social media use on holiday, with younger generations particularly motivated to disconnect. You can respond to this appeal by offering screen-free zones, no-WiFi rooms, and wellness-focused experiences that support digital detoxing.Regenerative and sustainable tourismNot just sustainability, travellers are seeking regenerative travel experiences that leave a positive impact. Whether it’s supporting local artisans, contributing to conservation efforts, or staying at properties that give back to the community, these people want their money to do good.&nbsp;Promote and implement eco-initiatives like reducing plastic, supporting nonprofits, and partnering on sustainability conferences. Offer real-time dashboards to track energy, water, and carbon impact. Highlight bike rentals, EV charging, and zero-waste amenities, and clearly communicate all efforts across booking platforms and in-room materials.Wellness toursWellness is no longer a niche; it's foundational to the way people travel. Properties that invest in robust wellness offerings are seeing high returns on guest satisfaction and loyalty. Outdoor wellness programs such as full moon beach yoga, forest walks, and sunrise meditation sessions are on the rise. Provide a diverse wellness menu with yoga, guided meditation, a 24-hour fitness gym, aromatherapy, or spa experiences.&nbsp;&nbsp;Actionable tips for hoteliersAs travellers seek presence over pressure, hoteliers can adapt their offerings to meet the growing demand for restoration, mindfulness, and purpose-driven stays.Integrate with natureLet nature in with indoor plants, natural textures, and abundant natural light to enhance guest wellbeing.Position your property as a peaceful retreat by incorporating outdoor relaxation areas, such as rooftop gardens or forest-view terraces.Create spaces for stillnessDesignate areas like libraries, meditation rooms, and garden lounges as digital-free quiet zones.Use calming design elements such as soft lighting, minimalistic decor, and neutral colours to encourage relaxation.Promote these as sanctuaries for solitude, reflection, and mindfulness.Develop intimate settingsInvest in boutique-style accommodations, private villas, or standalone suites that offer quiet and exclusivity.Introduce features like private dining, in-room wellness treatments, and on-call concierge services.Mindful designUse neutral tones, natural materials, and uncluttered layouts to promote tranquillity.Create open-air lounges, meditation pavilions, or spa-inspired bathrooms to support mindfulness.Focus on design that encourages slow living and sensory awareness.Marketing strategiesShift campaign messaging from just luxury to emotional well-being, purpose, and restoration.Collaborate with influencers focused on slow travel, sustainability, and mental health.Embrace hotel upselling strategies to build all-inclusive stays.&nbsp;Conclusion: Ready to embrace JOMO travel?By adopting the JOMO travel style, hotels can create spaces that foster presence over pressure, simplicity over excess, and quality over quantity.&nbsp;Not yet working with us? Register your property today and get access to over 60,000 travel distributors, including 50,000 travel agencies and 3,500 tour operators, as well as airlines, affiliates, and other businesses. Let’s create guest experiences that are not only unforgettable but also aligned with the mindful future of tourism.&nbsp;Register your property

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The Rise of JOMO in Travel: What All Hoteliers Should Know

Cash flow is a constant challenge for business owners – and the travel industry is no different, with hoteliers, travel agents, and other travel SMEs often facing seasonal variations, unexpected expenses, and urgent cash needs.One solution that has gained traction in recent years is the cash advance. But what exactly is a cash advance, and how can it benefit your business?&nbsp;Let’s explore how cash advance solutions can help hoteliers and travel agents maintain healthy cash flow, improve their operations, and manage unforeseen financial pressures.What is a Cash Advance?A cash advance is financial solution that provides businesses with immediate access to funds. More than being a specific form of lending product, there are several types of cash advance solutions available in the market, including credit card advances, app cash advances, merchant cash advances and payday loans, to name a few examples.&nbsp;Unlike traditional loans, cash advances are typically repaid through a percentage of daily revenue or sales, making them more flexible and adaptable to the flow of your business. They are designed for short-term cash needs and offer a fast, straightforward process to access funds.&nbsp;Cash Advance Solutions for the Travel IndustryFor travel businesses, especially those that experience fluctuating revenues or seasonal peaks, a cash advance can be a lifeline. The funds are generally based on the performance of your business – whether you are a hotelier with fluctuating guest bookings, or a travel agency with changing booking patterns.&nbsp;How Can Hoteliers Use a Cash Advance?Managing a hotel can be both a lucrative and cost-intensive endeavor – and funds don't always align with the outflow needed for maintenance, upgrades, or emergencies. Cash advances can help hoteliers bridge that gap. Here are a few common ways cash advances can benefit hotel owners:&nbsp;•Maintain Cash Flow: Cash advances help hoteliers maintain smooth cash flow management during off-peak seasons, allowing them to pay bills, staff salaries, and meet operational costs without stress.&nbsp;•Invest in Hotel Improvements: Whether you’re redecorating rooms, adding new services like a spa or restaurant, or investing in technology to improve guest experiences, cash advances provide quick access to funds without the need for traditional financing.&nbsp;•Cover Unexpected Expenses : Things like emergency repairs, sudden staffing shortages, or equipment breakdowns can disrupt operations. A cash advance ensures that you have the financial flexibility to handle such surprises without impacting your overall operations.&nbsp;•Seize New Opportunities: A cash advance can also be used to take advantage of growth opportunities, such as running marketing campaigns, expanding into new markets, or upgrading hotel amenities to stay competitive. &nbsp;&nbsp;Did you know that you can seamlessly expand your reach and develop new partnerships when you work with HBX Group? Our hotel partners are positioned in front of a global audience consisting of more than 60,000 distributors, including tour operators, travel agencies and wholesalers. What’s more, this access can be yours for free – register with us today. &nbsp;&nbsp;•Expand and Scale: If a hotel is seeing increased demand, a cash advance can be used to scale operations by expanding physical spaces, hiring additional staff, or investing in digital solutions to enhance operations.&nbsp;How Can Travel Agents Use a Cash Advance?For travel agents, fast flow is equally important, but can often be unpredictable. Travel agents depend on booking commissions, seasonal trends, and fluctuating demand, and a cash advance can provide the financial flexibility needed to handle these variations. Here’s how a cash advance can benefit travel agents: &nbsp;&nbsp;•Improve Cash Flow: For travel agents, cash flow can be tight during low seasons or between peak periods. A cash advance can smooth out these dips, allowing agents to manage day-to-day expenses, pay staff, and ensure that their business keeps running smoothly.&nbsp;•Access Funds for Emergency Expenses: Travel agents might face sudden financial needs due to unexpected circumstances, like emergencies related to travel bookings or unexpected costs related to partnerships or marketing campaigns. A cash advance allows agents and owners to handle these surprises without disruption.&nbsp;•Invest in Business Growth: Travel agents may want to reinvest in their business—whether that means upgrading their technology for better booking management, launching targeted marketing campaigns, or expanding their service offerings. A cash advance can provide quick access to capital for these improvements.&nbsp;•Cover Staffing and Training Costs: For travel agents looking to expand or improve the quality of their services, hiring new staff or training existing employees might be necessary. A cash advance can fund these human resource needs without putting a strain on operations.&nbsp;•Seize Business Opportunities: Whether it’s expanding into new destinations, offering exclusive travel packages, or partnering with larger tour operators, a cash advance can provide the resources to seize these new opportunities and grow the business. (However, you can do all of this and more when you partner with HBX Group – better yet, registration is free.) &nbsp;Cash Advance Pros &amp; ConsWhile cash advances offer many opportunities for hoteliers and travel agents, understanding the benefits is essential in deciding if this solution is right for your business.&nbsp;What Are the Benefits of Taking Out a Cash Advance?Having identified the use case for your cash advance loan, it’s worthwhile to familiarise yourself with the qualities of a suitable financial support partner. Consider the following points ahead of choosing the a solution: &nbsp;&nbsp;•Quick Access to Cash in Emergencies: When unexpected costs arise, whether due to equipment failure or emergency repairs, cash advances may offer a rapid way to access funds without the lengthy approval process of traditional loans.&nbsp;•Flexible Repayment Structure: Traditional loans often come with fixed repayment terms, but cash advances can be more adaptable. Repayment is based on a percentage of revenue; flexible payment solutions ensure that businesses can manage repayment without stress, as it adjusts to their cash flow.&nbsp;•No Collateral Required: Unlike loans, cash advances don’t always require collateral. This makes the solution a viable option for small and medium-sized businesses in particular, and includes hoteliers and travel agents, who may not have significant assets to pledge.What Are the Risks of a Cash Advance?While cash advances come with many benefits, they also carry certain risks. These include: &nbsp;&nbsp;•High Interest and Fees: Cash advances often come with higher interest rates compared to a traditional business loan, which means that over time, they can become expensive if not managed properly.&nbsp;•Accruing Debt: Because cash advances are typically tied to business sales, businesses that experience a dip in revenue may find themselves in a cycle of debt without carefully considering how they borrow money, as repayments become more difficult to meet.&nbsp;•Potential for Mismanagement: Like any financial solution, cash advances can be misused if not properly managed. Without a solid plan for using the funds, businesses may end up in a position where they have spent beyond their means, or even where borrowed funds are abused.&nbsp;HBX Group and YouLend: Your Cash Advance SolutionAt HBX Group, we understand both the risks and rewards of running a travel business. It’s for this reason that we’ve partnered with YouLend, a trusted provider that specialises in business finance tailored specifically to the needs of the travel and tourism sector.&nbsp;Want the benefits of a cash advance solution without the associated risks? Here’s how we can help: &nbsp;&nbsp;•Fast and Flexible Funding: No need to tackle lengthy paperwork or drum up collateral – instead, you’ll gain access to funding in as little as 48 hours, with transparent terms and no hidden fees. Better yet? Our solution is also based on the performance of your business, not your assets.&nbsp;•No Fixed Repayment Plans: You won’t be locked into rigid repayment schedules. Based on a percentage of your monthly sales, our cash advance solution makes it easier to manage payments during high and low revenue periods – perfect for seasonal or fluctuating cash flow.&nbsp;•Tailored for Travel SMEs: YouLend’s solution is specifically designed for the travel industry, and is presently available to partners in Spain, Belgium, Germany, Poland, the Netherlands, the UK and Ireland (coming soon to the United States). &nbsp;&nbsp;Grow Your Business with a Cash Advance SolutionFor hoteliers and travel agents, a cash advance provides a fast, flexible solution to manage cash flow, handle emergencies, and fund business growth. Choosing a solution offered by trusted partners like HBX Group and YouLend will ensure that your business can access the resources it needs without the financial strain – leaving you to focus on growing your business, safe in the knowledge that support is always within reach.Ready to seize new opportunities? Apply for a cash advance now.

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Unlocking Business Potential: How Cash Advance Solutions Can Benefit Travel Professionals

Destination marketing is more complex than ever. You need to highlight what makes your destination unique, manage seasonal and evergreen marketing campaigns, and build meaningful relationships in the travel industry. All while making sure your efforts benefit the local community.&nbsp;Make your job easier by exploring B2B solutions for Destination Marketing Organisations, connecting you with the right partners and supporting your marketing efforts. Here is how HBX Group can help your business with solutions for several different challenges:Challenge: Expanding Your Destination’s ReachYou may want to attract travellers beyond peak season, appeal to more international travellers, or promote specific experiences, such as a new museum or a local festival.&nbsp;In other words, you want to be known as a great travel destination by many people. To make this happen, you’ll need a broader network.Solution: Invest in Travel Networks Your Target Audience Is InGet your destination in front of thousands of travel companies by joining a B2B distribution network specialising in the travel industry. HBX Group brings together travel agencies, tour operators, airlines, and employee benefit programmes that constantly book trips for their clients.&nbsp;Via our Bedsonline brand, you can connect with travel agents who might be interested in offering trips to your destination. Or through Hotelbeds, we can help you to reach tour operators and online travel agencies, so you can show your destination’s unique features to a group of guests.&nbsp;Since both Bedsonline and Hotelbeds are part of the HBX Group family, you only need to register once, and you’ll have access to a wide network!Challenge: Time and Budget ConstraintsAccording to Sojern’s State of Destination Marketing Report, 51% of DMOs have budget constraints, 42% struggle with the volume of content they need to create, and 41% have a limited in-house team.&nbsp;If you also have a small team and limited resources, you may find it difficult to stay on top of trends, manage different marketing channels, and handle day-to-day tasks. As a result, you may be neglecting some marketing tasks and focusing on seasonal campaigns, which means your destination doesn’t get the year-round attention it deserves.Solution: Explore Full-Suite Marketing ToolsConsider working HBX Group's digital travel marketing agency to gain access to the right strategy, tools, and resources in one place.&nbsp;Specialising in the travel industry, we understand your challenges and goals. We'll help you to build awareness on multiple channels, including search engines, social media, PPC, and email.&nbsp;Working with us means you’ll have a clear understanding of how your budget is allocated and how each channel contributes to your objectives. Besides budget management, a HBX Group partnership will save you time, allowing you to focus on building relationships, researching new travel experiences, and managing seasonal campaigns.Did you know?: On average, HBX Group's DMO Marketing partners see a 20% increase in bookings during campaign timelines in target source markets!Challenge: Adapting to Travel TrendsTravelling no longer means only visiting the top attractions — it’s also about wellness experiences, cultural and culinary insights, the outdoors, and beyond. While each traveller has their preferences and interests, travel trends also influence their choices.&nbsp;These trends present great opportunities to align your destination’s offerings with what travellers are seeking. However, in an ever-evolving industry like travel, trends can shift fast. And without the right TravelTech solutions, you may miss them.Solution: Combine Travel Trends With Data and Marketing TrendsStart by identifying the current travel trends — HBX Group’s annual travel trends reports are a good place to consult. Then, think about what your destination has to offer and how you can communicate it.&nbsp;For example, ‘Joy of Missing Out,’ a 2025 travel trend, suggests that travellers are no longer driven by the ‘Fear of Missing Out’ mindset. Instead, they’re embracing ‘missing out’ on activities and booking more silent trips, visiting remote locations, and opting for laid-back luxury travel. As DMOs, you may consider exploring if your destination has silent hotels or luxury retreats.&nbsp;Once you’ve identified the trends you can leverage, it’s time to incorporate them into your marketing strategy. HBX Group — the same place you learned the trends from — can again help with its data-led marketing solutions, making sure your content is timely, relevant, and engaging.Challenge: Building Relationships With Travel Media and PartnersBesides local partners, there is a whole international market of travel and TravelTech companies, media, influencers, and travel trade you can partner with.&nbsp;Collaborating with journalists and influencers can add a storytelling element to your destination, which helps travellers relate better to the experience. And by making connections with decision-makers, you can unlock new opportunities for your destination, such as hosting an event or sponsoring conferences.&nbsp;The challenge here is to find these partners, which can be particularly difficult if you’re not located in the same country or if you’re representing a smaller destination with fewer resources.Solution: Gain Exposure Through Events and NetworksStart by broadening your network through memberships and events. An event not to miss is the MarketHub by HBX Group, which brings together hoteliers, wholesalers, travel agencies, and experience providers. This is a great opportunity for DMOs to showcase their destination to decision-makers and potential partners.Challenge: Building Responsible CampaignsOver-tourism frustrates both locals and travellers, as it lowers the quality of life in a destination. As DMOs, you have to find the right balance between promoting a destination, protecting cultural attractions and nature, and respecting the locals.Solution: Create a Destination Management Plan for Responsible TourismIn your management plan, define your destination’s long-term vision and outline ways you can attract responsible travellers. Consider aiming for long stays over shorter ones, locally-owned hotels over chains, and off-peak seasons over peak travel time.&nbsp;HBX Group’s Sustainable Hotels Programme has over 40,000 hotels with official sustainability certifications. In the HBX Group network, you’ll also find other sustainable companies, including travel agents and tour operators, serving clients who prioritise responsible travel and local experiences. Attracting these clients will help elevate your destination’s profile while also benefiting local businesses.Connect With Your B2B Partners - Register with HBX GroupHome to brands like Bedsonline and Hotelbeds, HBX Group allows you to showcase your destination to travel agencies, tour operators, airlines, hoteliers, eCommerce platforms, and more. Depending on your DMO’s goals, we can also help you improve your reach, find the right audience, and manage your online presence.&nbsp;Contact us today to learn more about our B2B travel solutions for Destination Marketing Organisations.&nbsp;

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B2B Travel Solutions: Destination Marketing Organisations

Inclusive travel is more than a trend. It’s a redefinition of what it means to truly welcome every guest. Hotels can join in by creating spaces and experiences that cater to all travellers — think features like smart room controls, activity recommendations for people with physical disabilities, or trained staff who are aware of diverse needs. These thoughtful touches show that your hotel values inclusivity, which in turn attracts guests.What are inclusivity and accessibility in the tourism industry?Inclusivity and accessibility in the tourism industry refer to making travel experiences welcoming, safe, and enjoyable for everyone, regardless of their background, physical abilities, age, gender, or other personal circumstances.The importance of inclusive and accessible travelNot everyone experiences travel the same way.&nbsp;Expedia’s Journeys for All report sheds light on the travel experiences of four underserved communities: Black travellers, Latino travellers, LGBTQIA+ travellers, and travellers with disabilities. Some key statistics from the report include:&nbsp;More than 80% of travellers from underserved communities prioritise destinations where they feel safe and welcome.&nbsp;Nearly half of them feel their identity restricts their travel options.&nbsp;Only 15% of underserved travellers feel well-represented in travel ads.&nbsp;68% would like to have advanced accessibility filters when booking online.&nbsp;For these travellers to have a smoother experience, inclusive and accessible travel needs to be more widespread in hotels, tours, and transportation.&nbsp;Increased accessibility benefits not only travellers, but also businesses. In fact, in 2025, UN Tourism called accessible travel a “game changer for improving mid- and low-season performance.” Indeed, an inclusive, accessible hotel attracts a wider range of loyal guests, while also strengthening your brand reputation.&nbsp;Making your hotel an inclusive place: 7 key areas to focus onTo create a hotel that’s welcoming for everyone, you may need to make some modifications to your property, invest in staff training, and explore partnerships with diverse travel partners. Here are the key areas to look at:Improving your hotel’s accessibilityConsider different types of accessibility in tourism. For example, physical accessibility supports guests with mobility challenges, and sensory accessibility helps travellers with hearing and visual impairments.&nbsp;Then, look for ways to improve your hotel’s rooms, common areas, and services. These include:&nbsp;Making sure there are ramps and lifts, or at least rooms on the ground floor&nbsp;Placing warning buttons, phones, and sockets at a height that wheelchair users or travellers with reduced mobility can reach&nbsp;Keeping hallways and corridors obstacle-free&nbsp;Offering leaflets written in braille for visually impaired guests&nbsp;Using bright, visual fire alarms and alarm clocks to make your hotel hearing accessible&nbsp;Assisting upon arrival, including help with luggage and check-in for guests with mobility or sensory impairmentsTraining your staff on inclusive practicesFor your hotel to attract diverse travellers, your staff needs to be aware of the challenges faced by different groups and how to address them. This is best done through professional training programmes, such as:&nbsp;Cultural sensitivity training: Staff learn about respecting dietary needs, cultural preferences, and communication styles of guests from different backgrounds.&nbsp;LGBT inclusion training: Programmes like Travel Proud by Booking.com familiarise customer-facing staff with the challenges faced by LGBT travellers.&nbsp;Accessibility training: Staff learn how to support travellers with disabilities or specific accessibility needs. A good example is The Accessible Group’s Inclusion Training, which offers role-specific guidance for all hotel staff, including housekeepers, receptionists, and marketers.&nbsp;&nbsp;Creating an inclusive work environmentA truly inclusive hotel embraces diversity, equity, and inclusion from within. Make sure all your employees feel valued and supported, and aren’t discriminated against based on their race, gender identity, sexual orientation, religion, age, disability, or background. This means hiring people from diverse backgrounds, offering equal opportunities for everyone, and gathering feedback from employees.Representing diversity in your marketingIn Expedia’s Journeys for All report, 70% of the underserved travellers said they would be more likely to plan trips when they see people they relate to in travel ads. It may be time to reassess your marketing initiatives. Do your website, social media, and promotional material reflect the diversity of the guests you want to attract? Or does it focus on a single demographic?&nbsp;Here, you’d want to represent diverse guests without reinforcing stereotypes or appearing inauthentic. Since this is a delicate balance, consulting hotel marketing experts will be a good idea.&nbsp;Personalising guest experienceAI and hyper-personalisation techniques can help make your hotel more inclusive. Here are some examples of how:&nbsp;Use a Customer Relationship Management (CRM) system: This will allow you to gather data from guests’ bookings, room and service preferences, and satisfaction surveys. You can then filter this data to identify recurring needs, which could be anything from wheelchair-accessible rooms to braille menus.&nbsp;Make tailored recommendations: You can use AI and machine learning to suggest meal options for vegetarian or vegan guests, recommend accessible travel activities to travellers who use a wheelchair, or create personalised loyalty programmes. These are only some examples.&nbsp;Consider voice-activated assistance and chatbots: Voice assistants can read out hotel information, services, or menus, while also helping guests control the room without moving around. This makes the hotel more accessible for low-vision guests and travellers with reduced mobility. As for chatbots, they can be helpful for guests with hearing impairments, as the output is usually text-based. International guests who don’t speak your language would also appreciate this feature, as chatbots can answer in different languages.&nbsp;Working with inclusive travel partnersAs the experiential tourism trend suggests, travellers want to connect with a destination and a culture instead of just ticking off tourist attractions. Your hotel can help guests find the best experiences through a wide range of partners, including travel agencies and tour operators. If you’re welcoming diverse guests, you’ll want to make sure these partners are inclusive and offer accessible experiences. For example, for nature travel activities, this could mean working with tour operators that offer wheelchair-friendly trails.&nbsp;You can connect with these travel partners on HBX Group — we have 50,000 travel agencies and 3,500 tour operators, including companies that prioritise inclusivity and accessibility.&nbsp;Updating your facilities, services, and reviews regularlyTravellers will want to research in advance to make sure they’re welcome in a specific destination or hotel. And this is no easy task.&nbsp;Recent reports suggest that finding information is difficult for diverse travellers. To be exact, 73% of Black travellers, 74% of Latino travellers, 71% of LGBTQIA+ travellers, and 67% of travellers with disabilities said finding travel information should be easier.&nbsp;Make sure your website includes detailed information about all your features, such as wheelchair-accessible hotel rooms, pet-friendly policies, and dietary requirements. You’ll also want to show reviews from diverse guests to build trust and make travellers’ research easier.&nbsp;Next steps for inclusive hospitalityEvery traveller deserves to feel safe, welcome, and cared for. By prioritising accessibility and inclusion in your hotel, you’d be doing your part. And your hotel would benefit from it in many ways — new guests, more travel partners, and an increased reputation.&nbsp;HBX Group makes it easier to reach inclusive travel companies and high-value guests. Become our partner today or log in to your account to get access to over 60,000 travel distributors operating in 180+ source markets.&nbsp;Register your property

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Inclusivity and Accessibility in Hotels: 7 Key Areas to Focus on

Think of hotel marketing campaigns as a fast track to increase your exposure and bookings. At HBX Group, we hold quarterly and annual campaigns at strategic times, determined by our expert team and an advanced algorithm. Participating hotels get in front of thousands of travel distributors, as we promote them through various channels.&nbsp;Below, we answer all you need to know about HBX Group marketing campaigns, including how they work, how they drive results, and how you can join them.What are the HBX Group marketing campaigns?HBX Group marketing campaigns are global and regional campaigns that aim to increase bookings, visibility, and revenue for our partner hotels. What sets us apart is our B2B network of over 60,000 travel agencies, airlines, tour operators, online travel agencies (OTAs), among others. These travel partners represent high-value guests who book in advance, stay longer, and spend more.&nbsp;During the HBX Group campaign period, participating hotels gain increased visibility among these B2B travel partners at no extra cost, resulting in additional room nights. They only need to adhere to certain conditions determined by our advanced algorithm, and they’ll then benefit from increased exposure through landing pages, social media, emails, banner placement on our booking engine, and more.&nbsp;All campaigns are aligned with seasonal trends and market demands. They also take into account the peak travel times, as these are when our B2B partners are most likely to book. Some of our most popular campaigns include Black Friday, New Year Sales, and March Markdowns.&nbsp;Results: The value of HBX Group marketing campaignsHere are some statistics from some of our most popular campaigns from 2024 and 2025:&nbsp;Black Friday: Participating hotels performed 51% better than their benchmark on average.&nbsp;New Year Sales: Participating hotels performed 70% better than their benchmark on average.&nbsp;March Markdowns: Participating hotels performed 52% better than their benchmark on average.&nbsp;How do HBX Group’s marketing campaigns work?Below, find out more about how we organise, promote, and measure the results of these campaigns.When are hotel marketing campaigns set?HBX Group launches several themed campaigns every quarter. Some of these are global campaigns, centred around events like New Year and Black Friday, while others are regional, focusing on promoting a specific area.&nbsp;Before each quarter, you’ll receive an email outlining all the campaigns relevant to you, both global and regional. A few days before each campaign’s start date, we’ll follow up with another email to remind you that there’s still time to join. Besides these two specific emails, you’ll also hear about the campaigns in our newsletters and through the dedicated banner on our Partner Portal.&nbsp;Who can benefit from our campaigns?All HBX Group partners can participate in the campaigns free of charge, regardless of the property’s size, location, or category. There is only one condition: hotels must adhere to the commercial conditions, which will be communicated beforehand. In most cases, these include offering a specific amount of discount and having availability on certain dates.&nbsp;Not a HBX Group partner yet? Learn more about our B2B distribution strategy and how it can help your hotel.How do we promote participating hotels?When you participate in a campaign, we promote your hotel to our global or regional audience (depending on that particular campaign) who are actively looking to book during this period. Our promotion process includes:&nbsp;Creating landing pages and banners on Bedsonline's Booking Engine for travel agents and Hotelbeds’ Booking Engine for wholesale clients.&nbsp;Sending emails and newsletters to our network.&nbsp;Sharing social media posts in various languages.&nbsp;What tools do we use?Just like how hotels use AI to personalise their offerings, we use algorithms to define the optimal conditions for hotel performance during a campaign. These algorithms consider factors like property type, destination, and the traveller profiles who are most likely to book. Based on these insights, our teams create campaign criteria, such as the required discount that participating hotels must offer.How do we communicate results?At the end of each campaign, you’ll receive a final follow-up email outlining the campaign results. This email will include a comparison between similar hotels that participated in the campaign and those that didn’t, so you’ll clearly see the added value of joining the campaign.&nbsp;Boost your visibility and bookings through campaignsAll you need to do to join the HBX Group marketing campaign is to become a partner and keep an eye on your inbox. We launch campaigns every quarter, and send regular reminders on what you need to do to join them.&nbsp;Not a HBX Group partner yet? Register your property today to access over 60,000 travel distributors, including travel agencies, tour operators, airlines, and affiliates in more than 190 global markets.&nbsp;Register your property

HBX Group's Marketing Campaigns: Expand your hotel’s visibility and bookings

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