The 22 Most Influential Travel Trade Shows for Hoteliers

Travel and hospitality trade shows and conferences remain one of the most effective ways for brands to build visibility and commercial relationships across the industry.

For hoteliers and travel brands, these tourism events play a critical role in understanding market shifts, strengthening distribution strategies, and staying competitive in an increasingly complex landscape.

With hundreds of hospitality and travel events taking place globally each year, deciding where to invest time and resources in 2026 is more important than ever. This article brings together the most relevant industry events for hoteliers and travel companies looking to showcase their properties, connect with leading distributors, and engage with decision-makers shaping the future of hospitality.
 

1. Travel & Adventure Show

When? From January to April

Where? USA

With over 20 years of experience and 125+ produced events, Travel & Adventure Shows connect over 2.1 million travel enthusiasts with over 4,500 travel companies and suppliers worldwide.

The series spans nine key gateway cities in the United States, including New York, Los Angeles, San Francisco, Chicago, South Florida, Phoenix, Dallas, Denver, and Washington DC. These tourism events offer travellers the chance to explore the latest holiday destinations, connect with top tour operators and global travel providers, and receive expert travel advice.

For hotels and travel agencies, the shows provide a prime opportunity to engage directly with potential prospects, showcase offerings, and build brand awareness. The 2026 edition kicks off on 10th January and runs through to mid-April, offering a season-long platform to attract travellers and generate bookings.

3. Americas Lodging Investment Summit (ALIS)

When? 26th – 28th January 2026

Where? Los Angeles, USA

Every year, the United States hosts ALIS, the world’s leading hotel investment conference, focused on capital, development, and ownership decisions across the Americas' lodging market. It brings together around 3,000 senior hospitality executives, investors, lenders, and developers, with one in three delegates holding CEO, owner, or principal-level roles.

The agenda covers investment trends, inflation, technology, and shifts in guest expectations. ALIS Law (25th–26th January) focuses on legal and regulatory issues impacting hotel owners and operators, while ALIS Design+ (28th–29th January) explores design and development through an investment lens. 

All three conferences are organised by the Northstar Group, which supports the development of future hospitality leaders by donating a portion of net proceeds to the education, research, and training initiatives of the American Hotel and Lodging Education Foundation (AH&LEF).

If you are a hotelier or a travel company, don’t miss out the direct access to decision-makers shaping the next phase of hotel growth at ALIS.

5. BIT Milano

When? 10th - 12th February 2026

Where? Milan, Italy

As one of Europe’s most dynamic tourism marketplaces, Borza Internazionale de Turismo (BIT) brings the global travel industry to Milan each year to exchange ideas, build partnerships, and shape what comes next for travel. The event connects professionals from leisure and business travel, destination marketing, hospitality, and travel technology, offering a strong platform for networking and commercial collaboration.

The 2026 edition will spotlight sustainable tourism, digital transformation, and experience-led innovation through a programme of conferences, workshops, and expert panels. Hosted in Milan, a city known for its culture, design, and connectivity, BIT26 provides an engaging setting where business insight and industry momentum come together.

6. BTL (Bolsa de Turismo de Lisboa)

When? 25 February - 1st March 2026

Where? Lisbon, Portugal

BTL is Portugal’s largest travel and tourism event, bringing the entire travel ecosystem together in one vibrant marketplace. Designed to build professional relationships while showcasing destinations and brands, the event attracts more than 1,600 exhibitors and 82,000 visitors, with over 3,000 business meetings scheduled across five days.
 

Beyond its strong B2B focus, BTL offers a wider travel experience, with themed areas covering weddings, cultural and religious travel, wellness, and LGBTQ+ tourism, alongside family-friendly activities and live contests. With more than 600 events and exclusive travel contests and kids activities, BTL blends serious business with discovery, inspiration, and consumer engagement, making it one of Europe’s most dynamic tourism gatherings.

7. ITB Berlin 2026

When? 3rd – 5th March 2026

Where? Berlin, Germany

Each March, the global travel industry converges at ITB Berlin, widely regarded as the world’s most influential travel expo. Celebrating its 60th anniversary in 2026, the event will place a special spotlight on Angola as host country and run under the theme Leading Tourism into Balance, with a strong focus on sustainability and long-term industry resilience.
 

The three-day business travel event brings together thousands of exhibitors and over 400 expert speakers across segments, including hospitality, destinations, business travel, luxury, adventure, medical tourism, and travel technology. Known for its depth of insight and unmatched networking scale, ITB Berlin remains the place where global travel priorities are debated, partnerships are formed, and the future of tourism takes shape. So, don’t miss out on ITB this year!

8. Gala Vallarta, Mexico

When? 10th –12th March 2026

Where? Puerto Vallarta, Mexico

GALA Vallarta has established itself as the most important commercial tourism meeting in the Mexican Pacific and a key platform for strengthening the tourism economy of Puerto Vallarta and its wider metropolitan area. The event brings together wholesale travel agencies, hosted buyers, and leading hotels from the Banderas Bay region, creating a focused environment for commercial exchange and regional growth.
 

Held annually in Puerto Vallarta, GALA plays a central role in connecting international demand with local hospitality supply. For hotels and travel companies operating in or targeting the Mexican Pacific, GALA Vallarta is a strategic opportunity to build partnerships, reinforce market presence, and engage directly with decision-makers shaping inbound travel to the region.
 

9. World Travel Market (WTM) Africa 2026

When? 13th – 15th April 2026

Where? Cape Town, South Africa

WTM Africa is the leading B2B travel exhibition dedicated to both inbound and outbound tourism across the African continent. Launched in 2014, the event was created to connect Africa’s travel industry with global markets, providing a focused platform for lead generation, brand building, product launches, and market entry.
 

Each year, more than 6,000 travel professionals attend WTM Africa, including tour operators, travel agents, hoteliers, and destination representatives. With a focus on sustainability, the 2026 edition will also host the Africa Tourism Investment Conference (ATIC) on 14 April, bringing tourism investors and industry leaders together to explore opportunities for sustainable growth. For travel companies looking to engage with Africa’s evolving tourism landscape, WTM Africa remains a key commercial gateway.
 

10. WTM Latin America 2026

When? 14th – 16th April 2026

Where? São Paulo, Brazil

Just like in Africa, Latin America also has an unmissable event: the WTM Latin America. In 2026, travel and tourism professionals will be heading again to the colourful and lively city of São Paulo, home of this year's event.

Building on a strong 2025 edition that welcomed over 32,000 industry professionals and nearly 837 exhibitors, WTM Latin America continues to position itself as the place to do business in the region. For travel companies looking to expand reach, build partnerships, and engage directly with Latin America’s tourism decision-makers, WTM Latin America remains an essential event on the global calendar.

11. MarketHub Europe, Malta

When? 21st - 24th April 2026

Where? St Julian's, Malta

Europe remains the world’s leading region for international tourism, accounting for nearly 60% of global arrivals, making MarketHub Europe by HBX Group a key meeting point for senior travel decision-makers. Now in its 11th edition with 240 clients and 450 participants, it received a digital reach of over 40,000.
 

Hosted at the InterContinental Malta in St Julian’s, overlooking St George’s Bay, the venue offers over 6,000 square metres of event space and extensive leisure facilities. Under the UNLOCKED theme, the agenda explores how data, technology, and partnership can unlock new value across Europe’s market. Find out more about how MarketHub Europe offers senior access, market insight, and sponsorship opportunities for travel companies and hoteliers.
 

12. Tianguis Turístico México

When? 27th - 30th April, 2026

Where? Acapulco, Mexico

Celebrating its 50th edition, Tianguis Turístico México has grown into the country’s premier tourism trade event, connecting global buyers and exhibitors with Mexico’s diverse destinations and travel products.
 

The event brings together 1,700 buyers, 3,950 exhibitors from 50 countries, and hosts over 70,000 pre-arranged business meetings, offering a structured platform for networking and deal-making.
 

All 32 Mexican states participate alongside international representatives, highlighting the nation’s rich cultural and natural offerings. With a focus on innovation, sustainability, marketing tech, inclusion, and community, the event provides travel agencies, wholesalers, hotel companies, and DMOs an essential environment for strategic collaborations and to be part of the growth of Mexico’s tourism industry.

13. Arabian Travel Market (ATM ) 2026

When? 4th – 7th May 2026

Where? DWTC Dubai, UAE

Arabian Travel Market has been the Middle East’s premier event for inbound and outbound travel, bringing together leisure, luxury, business travel events, and corporate travel under one global platform. 
 

Celebrating over 30 years as a global hub, ATM 2026 is themed Travel 2040: Driving New Frontiers Through Innovation and Technology, spotlighting how AI, AR/VR, fintech, and sustainable solutions are transforming the sector.

ATM features dedicated zones such as ATM Travel Tech and the Tech & Innovation Zone, IBTM @ ATM for business events, and the Ultra Luxury Lounge connecting top-tier travel brands with high-net-worth buyers. With 55,000+ professionals from 166 countries, ATM provides unmatched networking, market insight, and opportunities to explore the future of global travel.

14. IPW Greater Fort Lauderdale

When? 17th - 21st May, 2026

Where? Fort Lauderdale, Florida

IPW is the United States’ flagship inbound travel trade show, bringing the world’s travel buyers, tour operators, wholesalers, and media together with over 1,000 U.S. destinations and brands. 

As an appointment-driven marketplace, it facilitates tens of thousands of pre-scheduled meetings, networking events, and media encounters, generating billions in future travel to the U.S by 'bringing the world to America'.

Hosted at the Greater Fort Lauderdale/Broward County Convention Center, IPW 2026 will showcase the full diversity of American travel experiences while connecting international buyers with local tourism leaders. The event is expected to deliver over $14.2 billion in economic impact over the next three years in Fort Lauderdale. For those looking to engage with the U.S. travel market, IPW is the premier platform for high-value connections and business growth.

15. IMEX Frankfurt 2026

When? 19th - 21st May 2026

Where? Messe Frankfurt, Germany

IBTM World is Europe’s premier trade show for the global meetings, events, and incentive travel industry, bringing together professionals from across the world to connect, learn, and do business. The event offers exhibitors dedicated support to maximise ROI, free lead scanning and messaging tools, and a wide range of sponsorship opportunities for enhanced brand visibility.

The last edition welcomed 13,335 participants, 4,466 buyers, 177 press representatives from 24 countries, and 2,900 exhibiting companies representing over 100 nations, with 67,000 meetings booked. IBTM World is where the global business events community comes together, discovers the latest industry innovations, and immerses in new ideas in a single, dynamic setting.

16. MarketHub America, Punta Cana

When? 23rd – 26th June 2025

Where? Punta Cana, Dominican Republic

The third event in HBX Group’s MarketHub series, MarketHub Americas, serves as the dedicated meeting point for the U.S. and LATAM travel markets. Now in its 14th edition, it attracts owners, CEOs, and senior executives from across the global travel industry, bringing together 330 clients and 450 participants across 16 markets.
 

Hosted in Punta Cana, known for its vibrant culture and welcoming atmosphere, the event blends strategic discussion with destination-led experience. Under the UNLOCKED theme, the programme explores how modern tech and collaboration can unlock growth across the Americas travel ecosystem, providing opportunities for senior networking, partnership building, and commercial impact.

You can find more information about this event on our MarketHub Americas website.
 

17. Business Travel Show (BTS) Europe

When? 24th - 25th June 2026

Where? London, United Kingdom

Looking for a place to meet the travel industry's greatest visionaries, disruptors, and innovators? The annual Business Travel Show Europe conference brings together some of the world's leading travel and tourism professionals to share insights through engaging keynote speeches on topics such as sustainable travel, diversity, traveller management, and much more.

Taking place at ExCeL London, this two-day trade show combines education, supplier meetings, and networking to bring together the largest gathering of corporate travel managers in Europe.

Some usual speakers and attendees include representatives from BTN Group, Virgin Atlantic, Capgemini, Leonardo UK, EY, and Siemens, to name but a few.

18. International Luxury Travel Market (ILTM) Asia Pacific

When? 29th June – 2nd July 2026

Where? Marina Bay Sands, Singapore

Hosted at the luxurious Marina Bay Sands Hotel, 2026’s ILTM Asia Pacific conference will connect elite travel brands from across the region. More than a luxury travel trade show, this will be an unforgettable event filled with pre-scheduled meetings, educational sessions, and parties.

Spanning 4 days, the bespoke tourism show will boast 650 brands in attendance, as well as 650 travel advisors, and 90 editors all face-to-face, sharing invaluable insights. The ILTM Asia Pacific conference is the perfect platform for building new partnerships, reconnecting with old contacts, or simply staying on top of what's happening in the sector.

19. IMEX America

When? 13th – 15th October 2026

Where? Mandalay, Las Vegas

IMEX America is the largest trade show for the global meetings, events, and incentive travel industry, inviting you to do a year’s worth of business under one roof. Suppliers and buyers from every sector of the meetings industry come together at IMEX, held at Mandalay Bay Resort and Casino, Las Vegas.

Our free-to-attend four-day programme offers specialist education, networking , and much more, on and off the trade show floor. Bringing more than 17633 show attendees from the MICE, Corporate, and Leisure sectors, check out this American travel exhibition for greater business deals.

20. ITB Asia 2026

When? 21st - 23rd October 2026

Where? Marina Bay Sands, Singapore

Another event that shouldn't be missed is ITB Asia, Asia's Leading Travel Trade Show. This B2B trade show and convention for the travel industry is annually held and features thousands of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa, and the Middle East.

Today, ITB Asia is Asia’s largest travel trade show, bringing more than 18,500 show attendees from the MICE, Corporate, and Leisure sectors. With more than 1,950 exhibitors at past shows and over 60,000 business meetings, ITB Asia is a pure B2B show with 100% pre-scheduled appointments and 132 countries and territories represented.

21. WTM London 2026

When? 3rd – 5th November 2026

Where? ExCeL, London, United Kingdom

Over 46,500 travel professionals from 184 countries attended the 2025 edition of WTM London, generating an estimated £2.2 billion in business deals. Returning for its 46th edition, the event continues to bring together the international leisure travel community, providing a premier platform for networking, deal-making, and insight into the latest trends.

Exhibitors at WTM London provide the most comprehensive gathering of organisations wishing to do business in B2B travel and tourism, from destinations to experiences to transportation to accommodation to technology solutions.

Held for more than four decades, WTM is widely regarded as one of the most reliable sources for new business contacts, offering hotels, tour operators, and travel brands a trusted environment to grow their network, showcase offerings, and connect with buyers from around the world.

22. IBTM World

When? 17th – 19th November 2026

Where? Barcelona, Spain

IBTM World is Europe’s leading global trade show for the meetings, events, and travel industry, connecting over 13,000 event professionals with 2,500+ exhibitors, including destinations, hotels, venues, event tech providers, and startups. Designed to help the industry innovate, and grow, the event combines powerful matchmaking and collaborative experiences to create the conditions where business gets done and new ideas take shape.

IBTM World offers unparalleled networking, insight into emerging trends, and opportunities to build high-value partnerships. This is the ultimate future-focused platform to connect, learn, and transform your business strategy.



The brand visibility you earn by attending these shows, combined with HBX Group’s exposure to 66,000+ travel distributors, is a winning formula to reach a global audience. Not registered with HBX Group yet? List your property and take advantage of a wide range of products and services designed to boost bookings.
 

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Looking to stay ahead in the evolving travel landscape? Download our free 2026 Travel Trends Report, specially curated for hoteliers. With this report you gain insights into emerging traveller preferences, key market opportunities, and practical strategies to attract guests and maximise revenue throughout the year.