About Experience Kissimmee:Celebrating a decade of success, Experience Kissimmee, the official tourism authority for Osceola County, Florida, is dedicated to creating economic opportunities by driving tourism to the region. Known as the Vacation Home Capital of the World®, Kissimmee offers a wide variety of accommodations, with convenient access to world-famous theme parks and just minutes from Orlando International Airport (MCO). With a vision to be a trailblazer in destination marketing, Experience Kissimmee promotes Central Florida’s diverse tourism experiences to the world. By welcoming millions of visitors each year, whether for leisure, business, or sports events, the organisation is committed to support local economic growth and continues to position the region as a premier travel destination. For more information, visit www.experiencekissimmee.com.About Kissimmee:Located at the heart of Florida, Kissimmee is 25 minutes from Orlando International Airport (MCO), close to world-famous theme parks and attractions, offers a variety of shopping and dining locations, and provides access to natural spaces" and outdoor adventures carefully preserved natural spaces and outdoor adventures. Also known as the Vacation Home Capital of the World®, Kissimmee has approximately 50,000 options of accommodations, including sprawling hotels and resorts, and more than 30,000 vacation homes ranging from two-bedroom condos to 15-bedroom mansions. The Challenge: What was Experience Kissimmee’s main goal?One of the main goals for Experience Kissimmee, which was one of the key motivators for their partnership with HBX Group, was the desire to increase the visitation levels to the destination. They wanted to expand on the global awareness of what Kissimmee offers, and more specifically to put it ‘on the map’ for a larger international audience.In addition, while Experience Kissimmee had established a memorable brand for Kissimmee as a destination, they were looking for external support to ensure their awareness campaigns turned into conversions: booked trips and increasing international visits.We recently spoke to Cristina López, International & Domestic Sales Manager for North America at Experience Kissimmee, at our MarketHub Americas event who suggested that their main challenge was ‘support on conversions and increasing visitation to our destination, and primarily to let the world know where Kissimmee is, as the ‘Big Bold Heart of Florida.’López mentioned that ‘as we are very much a destination that is funded by Tourism Development Tax, we really needed help on the conversion portion of visitation to our destination, and a lot of the marketing campaigns [we ran] were focusing on impressions versus conversions.’  The Solution: How did HBX Group help?In terms of storytelling, Experience Kissimmee had been curating impactful marketing and sales campaigns which showcased the ‘endless opportunities’ in the destination, and as López said, ‘we love to welcome all our visitors, international or domestic, not only to our world famous theme parks; but also to the rest, and have other unique experiences that are very much connecting with nature.’But when it came to the core focus of these campaigns, and uplifting the conversion levels of these marketing efforts, this is where Experience Kissimmee sought expert advice and guidance.This is what prompted Experience Kissimmee to reach out to HBX Group (then Hotelbeds) during 2020, in order to capitalise on our experience offering Marketing as a Service solutions for Destination Marketing Organisations (DMOs) all over the world, as well as our established position as a global partner for travel businesses across the industry.‘When we reached out and partnered with HBX Group, it definitely helped us to make it click and brought what we needed to make sure [our campaigns] would make sense,’ López revealed.Experience Kissimmee’s objectives were twofold – to increase global awareness and visitation levels for Kissimmee, and to implement marketing campaigns which resulted in higher conversion levels. This objective was compounded due to the challenges they faced during the pandemic, and the consequent need to increase awareness on an international scale as a result of decreased inbound activity.However, it was clear that the solution was interconnected: to drive higher conversions and uplift their global brand awareness, we needed to understand the core focus of Experience Kissimmee’s sales and marketing campaigns, to turn positive impression metrics into tangible bookings and ROI and revitalise international revenue streams.By establishing a close working relationship, based on transparency and clear communication, HBX Group were able to identify Experience Kissimmee’s core targets and Key Performance Indicators (KPIs), which enabled a realistic and goal-oriented marketing strategy.Plus, our Key Account Managers and destination marketing teams ensured that responsiveness was one of the key elements of this partnership, given that proactive guidance was vital for Experience Kissimmee: ‘We really love everyone at HBX Group that we've been interacting with, for the openness, communication, and the information [received] but above all the responsiveness. Which is very key in order for us to make things happen,’ López stated.This close partnership allowed HBX Group to better understand where the opportunities were present based on Experience Kissimmee’s past and current campaigns and marketing initiatives, to offer and implement bespoke marketing solutions that targeted their ideal audiences in a more granular and impactful way.By utilising our experience in delivering insight-driven, partner-centric strategic marketing campaigns, we were able to work collaboratively with Experience Kissimmee to generate more opportunities for exposure and market share.This approach was applicable to both domestic and international markets, which was key for Experience Kissimmee and their main objective of increasing global awareness levels for this destination.López also commented on the benefit of our reach and networking connections, which allowed Experience Kissimmee the increased exposure, especially at key events like the MarketHub, HBX Group’s flagship events: ‘We’ve been grateful to have your support not just domestically, but internationally, thanks to the networking and reach that HBX Group has. As well as providing the support that comes with having all our products covered and being able to deliver to our B2B clients and partners.’The established positioning of HBX Group within key international markets was a core benefit for Experience Kissimmee, as López confirmed:‘[The partnership] really helped us to stay afloat and immerse ourselves in our international markets, and be able to stay, be present, be relevant and continue increasing brand awareness and visitation into our destination.’   The Outcome: Why HBX Group was able to elevate Experience Kissimmee’s successThe result? A significant upward trend to the number of room nights booked to Kissimmee. In discussion with us, López suggested that ‘it's been wonderful to see the increase of room nights booked primarily into our destination because like I said, our destination is funded by our county on the bed tax. So HBX Group has helped us to drive that increase in room bookings, which brings [into focus] the value of targeting and accomplishing our KPIs as well.’Data-oriented, López highlighted the value of the actionable reporting that Experience Kissimmee have received throughout our partnership, which has allowed them to more accurately identify which potential markets represented the best, long-standing investment opportunities. López also revealed that this partnership has empowered Experience Kissimmee to establish new partnerships themselves, exemplified by the recent expansion into Puerto Rico as a new market, as a result of their scaled presence.As HBX Group is a leader in the B2B TravelTech industry and a key ecosystem player, we benefit from a wealth of experience not only for our sourcing teams, but also in travel marketing and assisting DMOs just like Experience Kissimmee in uplifting the success and impact of their destination.This meant that Experience Kissimmee had an expert team at their side, but also a transparent partner dedicated to their growth.López mused that this mutually beneficial connection has been one of the defining factors of this strategic partnership: ‘It really has set you apart, the strong relationship you have internationally [with the industry]. Because it was easy to secure the domestic market post-COVID primarily, which is right around the time when we were able to connect with HBX Group.’Through expert guidance and support to deliver converting campaigns, beneficial networking opportunities, and the established channels offered as part of HBX Group’s wider ecosystem structure, Experience Kissimmee have elevated their positioning in both domestic and international markets.Overall, this partnership has better established Experience Kissimmee in both their existing domestic and new international markets, empowered them to forge connections with valuable providers and clients across the industry, and drive more bookings to the destination as a result of stimulated demand.HBX Group has also been able to gain valuable experience in guiding a profitable partnership for Experience Kissimmee as a DMO, enhancing our reputation as a true partner and leader in the B2B travel distribution space.López mused on the success of the partnership in conversation with us, and where she sees this going in the future: ‘We are super excited to continue with HBX Group primarily because our relationship is really a true partnership that we've been building. It's really that collaborative marketing and sales between us that is really making it happen for our strategic goals.’  Why partner with HBX Group?HBX Group is connecting and empowering businesses in the ever-evolving world of travel.By delivering fast and reliable access to a global network of interconnected products and services, we empower choice for partners, while removing friction from the end-to-end travel experience.•190+ source markets.•Over 60,000 travel distributors in our network.•Products in 170+ countries.•An expansive global portfolio – 250,000+ properties and 23,000+ experiences.•Powerful TravelTech booking platforms that handle 7 billion searches per day.•1000+ support agents for on-hand, expert advice and guidance.  Experience for yourself our best-in-class platforms, and bespoke B2B travel solutions, dedicated to your growth. Sign up today.

London, 15 July 2025.- HBX Group (HBX.MC), a leading independent B2B travel technology marketplace, has been granted ISO 27001:2022 certification by AENOR,leading trust-building institution.This international standard, developed by the International Organization for Standardization (ISO), endorses organisations that implement advanced information security management practices.The certification recognises HBX Group's strength and effectiveness in protecting sensitive data and securely managing its information systems. To achieve this, HBX Group has carried out an exhaustive process of evaluation and improvement of its systems, incorporating an approach based on risk management, monitoring through key indicators and both internal and external audits. All of this with the aim of strengthening its technological infrastructure and guaranteeing the confidentiality, integrity and availability of data. Obtaining this certification represents the continuous focus of HBX Group in its adaptation to the current digital environment, strengthening its capacity to operate securely and protect the critical information of its operations. "The ISO 27001 certification is the result of HBX Group's continuous efforts to establish a secure environment for its information systems. This recognition reinforces the confidence of our collaborators and clients, ensuring that their data is protected under an internationally recognised reference framework", said Andres Llamas, Head of Information Security at HBX Group. Salvador Ibáñez, director of AENOR in the Balearic Islands, Valencia and Murcia, assured that "the ISO 27001 standard certifies the ability to properly manage and protect the information and systems that companies handle, as well as their commitment to the investments necessary to guarantee quality and excellence in cybersecurity. Therefore, for companies such as HBX Group, which manage a large amount of third-party data, having this AENOR certification is the best way to convey a message of maximum confidence to their stakeholders". AENOR has been accredited to certify the new version of ISO/IEC 27001:2022 and is the leading certifier in Spain. ### About HBX GroupHBX Group is a leading independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, Roiback and The Luxurist. We offer a network of interconnected travel tech products and services to partners such as Online Marketplaces, tour operators, travel advisors, airlines, loyalty programs, destinations and travel suppliers. Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3600 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact. HBX Group International PLC (HBX.SM) is listed on the Spanish stock exchanges, ISIN:GB00BNXJB679. More information:www.hbxgroup.com HBX Group Media Contactmedia@hbxgroup.com Follow us: LinkedIn, Facebook, X, Instagram.  About AENORAENOR contributes to the transformation of society by creating trust between organisations and people, through conformity assessment services (certification, inspection and testing), training and information, in addition to thebusiness transformation consultancy services developed by AENOR Conocimiento. It is the leading trust-building entity in Spain and more than 91,000 work centres in the world have some of AENOR's certificates in fields such as Quality Management, Artificial Intelligence, Cybersecurity or those related to ESG criteria, such as criminal compliance, good corporate governance, equality, environmental management or sustainable construction. AENOR's differential competitive advantages include the highest brand recognition among companies and consumers; having its own staff, which allows it to manage the knowledge accumulated for the benefit of its clients; innovating in the resolution of new competitiveness gaps thanks to its proximity to the sources of knowledge; and its geographical and sectorial capillarity. AENOR is a global entity, with operations in 87 countries. In Spain, it has 19 offices in all the Autonomous Communities with its own auditors and a permanent presence in 12 other countries, mainly in Latin America and Europe. For more information:Jesús Gómez-SaloméCorporate Director of Communication and Institutional RelationsTel.: + 34 650 563 275jgomez-salome@aenor.comFollow us:

London, 9th of July 2025 — HBX Group, global B2B company that provides interconnected TravelTech solutions, has announced a new three-year strategic agreement with the Spanish multi-brand hotel operator Hesperia World. Under this enhanced agreement, HBX Group will hold semi-exclusive distribution rights to Hesperia World hotels operating under the Hesperia brand in Spain and Andorra, with a portfolio of 15 properties, providing unparallelled access for travel professionals. The agreement eliminates direct contracting with other competitors in the B2B space, reaffirming HBX Group’s position as a key partner for hoteliers seeking robust and efficient distribution solutions. Carlos Muñoz, Chief Commercial Officer and Deputy CEO of HBX Group, said: "This agreement with Hesperia reflects our unwavering commitment to empowering our B2B clients with access to top-tier inventory. By offering streamlined access to their exceptional portfolio, we’re creating unmatched opportunities for our clients to deliver outstanding experiences to travellers worldwide and solidifying our position as the go-to distribution partner in the travel industry." Oliver Benalal, Vice President Business Development from Hesperia World added: “This agreement allows us to make our portfolio available to a leading company in the sector like HBX Group, ensuring that our assets reach a broader and more premium clientele. At Hesperia World, it is essential for us to grow alongside the best partners, and in this regard, we are very pleased to announce this new collaboration with HBX Group today”. Hesperia World’s properties included in this agreement, located in prime destinations across Spain and Andorra, are now available to HBX Group clients globally. This collaboration combines HBX Group’s expansive network and advanced distribution technology with Hesperia’s premium properties, driving value and innovation for both partners. ### About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, and Roiback. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers. Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3,600 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact. HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679. More information:www.hbxgroup.com HBX Group Media ContactPR & Media Relations media@hbxgroup.com Follow us: LinkedIn, Facebook, X, Instagram. About Hesperia WorldHesperia World is the operating company of Grupo Inversor Hesperia (GIHSA) and is responsible for the operational management of all the group’s assets in Spain and Andorra, in addition to five Hesperia-branded hotels in Venezuela. At present, it manages 28 active hotels across the 3, 4, and 5-star categories, altogether comprising more than 5,295 rooms. Hesperia World is a multi-brand hotel management company, founded on the basic premise of allowing each asset within the hotel group to realise its full potential, with the aim of delivering the highest quality service to guests whilst also pursuing maximum profitability of the properties. Hesperia World operates urban hotels under the Hesperia brand, as well as Hyatt Regency and Grand Hyatt, thanks to a commercial agreement concluded with Hyatt Group. It will soon commence operations in Valencia at the forthcoming Novotel Valencia Lavant as a result of agreements with Pictet and Accor. Within its resort division, Hesperia World manages properties under its own Hesperia® brand, as well as Grand Hyatt® and various brands from the Hyatt Inclusive Collection, including Secrets® Resorts & Spas and Dreams® Resorts & Spas.