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Disclaimer: This article was first featured in our annual MarketHub Pulse magazine, published prior to October 2025. For this reason, there may be some discrepancies in details, such as job titles. Access your complimentary copy of MarketHub Pulse Review by clicking here.Across the MarketHub’s three regional events (Asia, February; Europe, April; the Americas, June), the topic of luxury loomed large, with HBX Group’s Chief Distribution Officer, David Amsellem, sharing how the embrace of this lucrative market isn’t just a matter of remaining in profit, but future-proof.Through the Regional Update at the MarketHub Americas (Panama), Amsellem revealed how Panama’s premium property market – 4* and 5* hotels – accounted for 65% and 20% of bookings respectively. With the global luxury travel market projected to reach $2150 billion by 2035 (with a compound annual growth rate of 7.4%), what better time to lean in and grasp the opportunity?   This is a sentiment echoed by HBX Group CEO, Nicolas Huss, who shared via a June press release: ‘Luxury travel is the fastest-growing segment in our industry, [and] we are investing in the future of high-end travel services. By integrating The Luxurist into our global retail portfolio, we're empowering our worldwide network of travel advisors to excel in the luxury segment.’The Luxurist represents one of several actions taken by HBX Group to both accelerate growth for its partners, and to meet the demand of an increasingly discerning audience base: looking to Latin America alone, high-value travellers are driving demonstrable growth, with demand for premium cabins increasing significantly in early 2025. Across the region, bookings of this variety were up 17% year-on-year, with premium flights to Panama increasing by a notable 79% – this was according to ForwardKeys’ Olivier Ponti, who took to the stage to reveal prime opportunities in travel in the coming months, as evidenced by flight bookings. ‘It’s not just about bringing travellers to your destination,’ Ponti said, ‘it’s about identifying the biggest opportunities, and in luxury travel, there is a lot to be done. These high-value travellers are driving overall growth [in the LATAM region], but where are they coming from? Mainly the US – Orlando, New York and Miami, but also Bogota and Buenos Aires.’Expanding his view beyond the LATAM region and typical travel corridors, Ponti implored his audience to think bigger, and to explore novel concepts – namely, attractive visa programmes, or simply the correct facilities to host high-spending travellers for the long term; among them, digital nomads and remote workers. ‘These travellers have a high economic impact – if the destinations you work with have such programmes in place, there’s the opportunity to attract those who spend a lot of money and time in a destination.’Destinations crafting policies to appeal to high-spending travellersCuraco: ‘Their ‘At Home in Curacao’ programme is very successful at attracting young professionals and families’, said Ponti, with data revealing that approximately 60% of high-end tourists brought to the region by such policies are aged 45 and under, with a particular concentration in the 26-35 age bracket. Costs for the programme start at approximately $300 USD, depending on the traveller profile, with permits granting stays from 6 months to 5 years, conditional on status (remote workers versus high-net investors).The Cayman Islands: ‘They decided to focus on the older demographic with their ‘Global Citizen Concierge’ programme,’ added Ponti, demonstrating through data that 50% of those partaking in such programmes were aged 46 and upwards. Applications for the Global Citizen Concierge programme ran from October 2020 to October 2022, entitling applicants with an annual income upwards of US$100,000 (plus an application fee of US$1,500) to live and work remotely on the islands for up to two years. ‘Looking at the outcome of those programmes, we can see that both have managed to increase expenditure in accommodation and overall, at a destination level,’ shared Ponti. Indeed, ForwardKeys’ figures readily revealed a meaningful year-on-year increase in travel spend for both destinations: an increase of 5.1% for Curacao, and 10.8% for the Cayman Islands. Only a snapshot of a much bigger picture, Ponti’s keynote at the MarketHub Americas hinted at a growing propensity for high-end spending – from which, it would be reasonable to deduce a growing appetite for high-end travel at large. Enter the Luxurist.  The Luxurist: Luxury Travel Experiences for Retail Travel Agents As the world’s first all-in-one luxury travel ecosystem, the Luxurist caters to the fastest-growing segment in the travel industry. Those who utilise this powerful arm of the HBX Group product offering will equip themselves with the ability effectively sell a wealth of premium products from a creme de la creme portfolio, including 5000+ exceptional properties; additionally, agents will benefit from the Luxurist’s unique value proposition: exclusive privileges, ranging from welcome treats (such as champagne on arrival) to complimentary late check-out (excluding peak season), and a 24/7 concierge service.  Post-MarketHub, the brand has officially integrated into HBX Group’s Retail arm (Bedsonline), and has continued its expansion into key markets such as Spain, Mexico and Australia. Not a luxury specialist? No problem – the Luxurist’s immersion into the wider HBX Group offering empowers travel agents worldwide to excel in offering a premium offering, regardless of their historical brand positioning or client base. Rather, the luxury traveller has been brought into reach, democratising the ability for all agents to capture their share of the high-end wallet. Similarly, all traveller profiles can now sample a taste of affluence, with products across the Group’s wider portfolio able to be cross-sold: via the Bedsonline website, an agent can feasibly mix-and-match their offering, injecting a stint in the lap of luxury to an otherwise more affordable itinerary. For example, one might book-end a 5* resort stay with a couple of nights in a city B&B, where comfort plays second fiddle to convenience; alternatively, travellers may choose to stretch their budget post-backpacking adventure to top off their trip in one of the world’s top-rated hotels. Ancillary products – experiences, transfers, car rentals – can also be booked via the platform, across a range of price points.  Ready to lean into luxury? Support your clients in maximising both budget and enjoyment via Bedsonline, or carve out your luxury niche directly with the Luxurist. Learn how in our guide to B2B Travel Solutions for Retail Travel Agencies. See more from the MarketHub in our exclusive magazine, featuring travel insights, interviews with thought leaders, and hot topics from our regional events. Click to access your free copy now. 

When we first partnered with Minor Hotels over a decade ago, we recognised we weren’t just supporting another hospitality group, we were becoming part of a long-term vision. As Minor grew from a flagship property in Thailand to a global portfolio across six continents, they consistently redefined what modern hospitality looks like. Recently, Minor Hotels set their sights on something even bigger: a bold expansion into markets like Australia and New Zealand. But even the leading brands face challenges along the way. They encountered familiar distribution challenges like fragmented systems, inconsistent reach, and the growing complexity across channels. That’s where HBX Group stepped in (again). As Fernando Vives, Head of Commercial at Minor Hotels Europe & Americas, explains:'Minor Hotels realised that the partnership that we had built in Europe and Americas with HBX Group was something that could be expanded as it was giving and bringing a lot of benefit to the way we were distributing and how we were able to generate incremental revenues in our hotels. So the first thing that we did was we announced this year the addition to our partnership of our hotels in Australia and New Zealand.' And a few weeks later, they extended the partnership with hotels in Asia.  This is the story of how HBX Group helped Minor Hotels continue scaling their operations, without compromising control, pricing, or guest experience. About Minor HotelsMinor Hotels is one of the most dynamic hospitality groups in the world, with a strong foundation in sustainability, innovation, and guest-centric service. Since opening their first hotel in 1979 and launching the luxury flagship brand Anantara in 2001, Minor has expanded to 560+ properties across 55 countries. And they're not slowing down. With close to 300 new hotels planned by 2027, they’re set to cross the 850-property mark, which includes branded residences, wellness-focused offerings, and culturally immersive experiences. As they entered the Australasia region and beyond, the need for a reliable distribution partner became more urgent. That’s where our longstanding relationship took on a new purpose. The challenge: From diversification to precisionMinor’s original approach to distribution was rooted in diversification: working with a wide range of channels to ensure maximum reach. But as their revenue management strategies grew more sophisticated, so did the operational demands. They were pushing more than two million rates a day, planning pricing by the hour up to 18 months in advance. Managing that volume across fragmented systems quickly became unsustainable. 'In the end, the complexities that we have in terms of pricing, the complexities that we have in terms of distribution, massively increased,' Vives explains. 'Most of the different channels or partners that we had, had the capability to distribute not only our prices and inventory, but at the same time the right content.'Choosing HBX GroupWhat followed was a deliberate shift. They decided to move from a diversified model to a concentrated distribution strategy, where fewer but stronger partnerships would provide scalability without compromising control. 'With this partnership, one of the objectives that we wanted to achieve was first to reduce our maintenance in terms of distribution partners, and to secure our improvement on brand awareness and price consistency,' Vives states. Beyond this, by leveraging HBX Group’s wide B2B channels, their focus was to acquire new clients and drive regional demand with high-value guests. 'Our goal of this agreement is obviously to expand into new markets that we haven’t specifically worked in before,' adds Dan Csortan, Head of Commercial at Minor Pacific. 'Being quite a resource-light organisation, we saw HBX Group as an extension to our sales team and it allowed us to focus on new clients and new markets inbound to the Australasian region.' In 2022, Minor formalised what Vives called a 'concentration of distribution through HBX Group.' This allowed them to simplify operations while gaining autonomy and efficiency. 'What we have seen since we signed the strategic agreement with HBX Group has been an improvement on our distribution health score. We have more control over what we distribute, where we are present, and our pricing has gained consistency through the different markets and channels. And this is something that’s benefiting not only us, but the consumer too', shares Vives.  The growth was measurable. The outcomes: Measurable, market-driven growthThe impact was immediate and significant. Within just a few months of expanding the partnership: New market penetration: Minor began receiving bookings from previously untapped markets. Distribution consistency: Across all properties, especially those included in HBX Group's preferred partner agreements, pricing became more consistent, and visibility improved. Operational efficiency: With HBX Group acting as an extension of their internal team, Minor could redirect focus to strategy, innovation, and growth. Collaborative innovation: Regular meetings and emails between teams sparked new ideas and market-specific campaigns. Stronger collaboration and innovation: What began as a tactical collaboration evolved into a strategic partnership, fostering idea-sharing and co-creation. Csortan adds, 'Our strategies are certainly coming together, and I'm looking forward to seeing that growth even further.' Two organisations. One team.In a world increasingly driven by automation and AI, the value of real human connection has only grown. 'And for sure, the team at HBX Group is a team that we can say we have a human-to-human connection', states Vives. It’s this collaborative spirit that turns strategy into success. Csortan adds, 'The sourcing team is great, and I see that as an extension to our sales team. We have regular catch-ups every week, and we bounce ideas off each other. But at the end of the day, our goal is the same. To provide further growth for both organisations. It's definitely not a one-way partnership.' Why should you choose HBX Group?Dan summed it up best: 'As a technology partner for us, they’re the obvious choice moving forward for our organisation.' This level of trust and shared purpose is what makes our partnership with Minor Hotels thrive. It’s the kind of relationship we strive to build with every hotel we support. At HBX Group, our mission is to simplify global hotel distribution while empowering hotels to reach their full potential. Over the past five years, we’ve invested heavily in rate intelligence technology, cutting rate leakages by 75% and achieving a rate discrepancy ratio of just 0.005%. Additionally, what you gain when partnering with us: Access to over 60,000 travel distributors worldwide Visibility in 170+ source markets, including long-haul and regional travellers Zero conflict with your direct channels as we sell through trusted B2B partners A dedicated onboarding and support team from day one Just like Minor, once you partner with us, you're never in it alone. If you are ready to grow your hotel with purpose, partner with us today! Register your property

London, 14 October 2025 – HBX Group International plc ("HBX Group" or the "Group"), today announces changes to the Group structure to better align with the demand of a rapidly evolving market, enhance agility, deepen customer-centricity, and improve delivery.The new Group structure comprises five dedicated verticals: Sourcing, Distribution, Fintech, Mobility & Experiences and Hoteltech. The verticals will be based on deep domain knowledge, empowered to drive results and accountable for end-to-end delivery and customer success. Each vertical will be supported by dedicated functional expertise in tech & data, operations, marketing and pricing to deliver improved outcomes with focus and pace.The new structure will be underpinned by accelerated adoption of Artificial Intelligence (AI) and automation, enabling faster execution, improved scalability and profitability with overall enhanced value creation.Senior Management Team UpdateTo support this evolution, the Group is also making some changes to its Senior Management Team:David Amsellem, Chief Distribution Officer, will join the Senior Management Team to lead Distribution of accommodation service and products, expanding his remit to include wholesale as well as retail distribution partners. David has a strong track record of innovation and technology as CEO and co-founder of The Luxurist, the Group’s AI-led luxury travel ecosystem launched earlier this year.Xabi Zabala, Chief Sourcing and Operations Officer, will lead Sourcing. He will also continue to lead the Operations function, which under his leadership has achieved significant efficiency and quality gains including the implementation of Artificial Intelligence solutions.Daniel Nordholm, Chief Information Officer, will oversee Product, Tech & Data in addition to continuing to lead Fintech. Daniel has deep expertise in technology and product innovation having previously held Chief Technology Officer and Chief Product Officer roles at other companies.Stephanie Fougou joins the Senior Management Team as General Counsel having joined HBX Group earlier this year.Paula Felstead, Chief Information Officer, has decided to step down to explore new opportunities outside of the Group.Carlos Muñoz, Chief Commercial Officer, will step down from his executive role. Carlos will leverage his extensive industry experience to assist the Board initially as a Senior Advisor and subsequently the Board will recommend his appointment as Director at the next AGM, in February 2026.Full biographies for all the members of the Senior Management Team are published on the Group website.Nicolas Huss, Chief Executive Officer, said: “HBX Group has strong foundations of scale, proprietary technology and data, and long-standing relationships across the travel ecosystem. By adopting an organisational model structured on delivery and embedding artificial intelligence more deeply into our operations, we are strengthening our execution, creating a more customer-focused business that will be even more efficient, profitable and agile.I’d like to welcome Stephanie Fougou and David Amsellem to the Senior Management Team and give my personal thanks to Carlos Muñoz and Paula Felstead for their strong contribution and dedicated leadership.The organisational changes announced today position us to deliver sustainable growth across our ecosystem.”FY25 Results updateHBX Group full year 2025 financial results will be released on 26 November. We expect to report results within the guidance ranges provided at our update in July.The presentation on 26 November will include further details on the new operating model announced today and the delivery of the Group’s strategy for growth.###More information:www.hbxgroup.com Investor Relations ContactIsabel Green – Investor Relations Directorigreen@hbxgroup.comM. +44 7826 910691 Media ContactBrunswick Grouphbx@brunswickgroup.comBlanca Zayas – Head of Corporate Communicationsbzayas@hbxgroup.comM. +34 670 28 46 56 About HBX Group HBX Group is a leading global B2B TravelTech company that owns and operates Hotelbeds, Bedsonline and Roiback, among other brands. We offer a network of interconnected travel tech products and services to partners such as Online Marketplaces, Tour Operators, Travel Advisers, Airlines and Loyalty Programmes, destinations and travel suppliers. Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3600 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact. Follow us: LinkedIn, Facebook, X, Instagram. IMPORTANT INFORMATIONThe contents of this announcement have been prepared by and are the sole responsibility of the Group. The information contained in this announcement does not purport to be full or complete. No reliance may be placed for any purpose on the information contained in this announcement.This announcement is not for release, publication or distribution in whole or in part, directly or indirectly, in or into any jurisdiction in which the distribution or release would be unlawful. Nothing in this announcement constitutes or contemplates an offer of, an offer to purchase or the solicitation of an offer to purchase or sell any security in any jurisdiction.The securities of the Company have not been, and will not be, registered under the Securities Act of 1933, as amended (the “Securities Act”) and may not be offered or sold in the United States absent registration or an applicable exemption from registration requirements.The information and opinions in this announcement are not based upon a consideration of any particular investment objectives, financial situation or needs. Readers may wish to seek independent and professional advice and conduct their own independent investigation and analysis of the information contained in this announcement and of the business, operations, financial condition, prospects, status and affairs of the Group.

Black Friday is the biggest shopping event of the year – and it's also a key date for the travel industry. Each year, travellers know they will find exceptional discounts for their future trips. For many, Black Friday is the perfect moment to book those holidays or experiences they’ve been waiting for all year. And how does HBX Group contribute to this? We satisfy this growing demand by offering the best hotels to our extensive network of travel distributors. This is where your property comes in. To help boost hotel room sales, we are once again launching our successful Black Friday campaign – one of the most popular among our hotel partners.  Below, you’ll find all the essential details about the campaign and how you can take part to make the most of this opportunity.HBX Group’s Black Friday campaign: Why it’s good for your property To begin with, offering attractive deals during these campaigns is an excellent way to attract guests who tend to stay longer, come from distant markets, and spend more on average. Participating in our campaigns also gives your property visibility to over 60,000 travel distributors worldwide – including travel agencies, tour operators, airlines, banking institutions, and more.How do we do it? We implement a wide range of promotional actions, including mass email campaigns, banner placements on our booking engines, dedicated landing pages, and social media promotion, among other initiatives. In this way, we reach a global audience eager to take advantage of this highly beneficial campaign. Targeted exposure: We use smart data and local insights to connect your hotel with the right type of traveller, at the right time, with the right offer – helping you stand out where it matters most. Increased visibility: The better your offer aligns with the campaign’s focus, the more exposure you’ll receive across landing pages, sales emails, banners, and more – all in multiple languages and promoted in over 190 countries. Open to all hotels: Our campaigns are open to any property that meets the relevant criteria – regardless of size, category, or location. Whether you’re a boutique retreat, a city business hotel, or a luxury resort, Black Friday is your chance to increase room nights, attract new guests, and appeal to travellers seeking extraordinary deals on extraordinary stays. Communication channels: Clients will see your property featured across landing pages, banners within Bedsonline’s booking engine for retail agencies and Hotelbeds’ platform for wholesale clients, sales emails, newsletters, and social media campaigns, among other channels. Track your impact: After the campaign, you’ll receive a performance report comparing your results with similar hotels that didn’t participate – helping you measure your return clearly and effectively. Need more reasons to join? Last year, hotels that took part in our Black Friday campaign achieved an average 50% increase in bookings compared to those that didn’t. All the details you need to knowHere are the key dates and details to help you make the most of HBX Group’s Black Friday campaign:  The booking window for travel distributors will be from 14th November to 5th December 2025.  As for the travel window, customers will be able to travel between 14th November 2025 and 31st December 2026.  If you already work with HBX Group, you will receive detailed information by email about this campaign very soon, as well as guidance on how to take part. If you haven’t registered yet, now is the perfect time to maximise your partnership with us. Simply click below, complete the form, and we’ll get in touch to guide you through the onboarding process – so you can start distributing your rooms as soon as possible. The Black Friday campaign is one of our key global initiatives, but it’s not the only one. As an HBX Group partner, you’ll receive regular updates about upcoming global and regional campaigns, along with the conditions required to participate. On average, hotels that join our campaigns gain a significant competitive advantage over similar properties in their area that don’t take part. It’s a fantastic opportunity to stand out – whether you’re offering everyday comfort or a touch of luxury. Register your property