As a hotelier, you’re always looking for ways to attract more guests, automate processes, and optimise your direct channel. However, without a strong network and strategy, these goals may seem out of reach. What if you had a platform that helped expand your network, attract high-quality guests, and boost direct bookings — all while saving time? These platforms exist — mainly in the form of TravelTech companies offering B2B travel solutions. Below are some common problems hoteliers face and potential solutions, brought to you by our HBX Group brands.Problem: Not Maximising Your Booking OpportunitiesHow does your hotel receive its bookings? Direct channels, OTAs, and wholesalers are all valuable platforms, but they do not connect you with B2B buyers. Diversifying into the B2B market means you’ll work with travel partners who will help fill your rooms with reliable, long-stay guests. These guests book in advance, spend more, and create a predictable income stream.Solution: Expand Your Reach With a B2B Distribution NetworkThe B2B travel market is fragmented, consisting of different players such as travel agencies, tour operators, affiliates, and airlines. The good news? You can connect with all of them by using a B2B distribution network.A leading hotel distribution solutions provider, Hotelbeds has an audience of 60,000 businesses, including travel agencies, tour operators, online travel agents, and wholesalesers. Partnering with Hotelbeds gets your hotel in front of these professionals who actively book accommodations for their clients.Want to expand your offering even further? HBX Group partners with airlines, financial institutions, employee benefits programmes and eCommerce providers, putting your property in view of high-intent, loyal customers.Problem: Maintaining Rate ParityIf your hotel’s website lists a different rate than OTAs or wholesalers, your guests may get confused, and even lose trust. However, you likely manage various hotel distribution channels, so maintaining rate parity quickly gets overwhelming.Solution: Gain Control With A B2B Distribution PartnerHotelbeds uses cutting-edge data analytics, integration with channel managers, and continuous monitoring to detect inconsistencies. As a result, it has reduced hotel rate leakages by 75% in the past five years, boasting a rate discrepancy ratio of 0.005%. To tackle rate discrepancies, you’ll need a similar platform with efficient data-sharing, channel integration, and real-time updates.Problem: Underserved Direct ChannelWhen you have a well-designed website and a clear direct channel marketing strategy, you don’t only own your brand, but also create a professional image for your guests. Many hoteliers know how important direct channels are, but often lack the resources and strategy to convert direct bookings. This creates an imbalanced distribution mix, resulting in an over-reliance on OTAs.Solution: Work With a Strategic PartnerImproving your direct channel hotel distribution requires a digital marketing strategy, knowledge of SEO and metasearch engines, and often, an investment in web design and software. If you’re unsure where to start, you might want to work with a versatile partner specialising in the hotel industry.Roiback is a solid option as it offers different services tailored to your needs. You can work with leading web designers for a user-friendly website, adopt Roiback’s award-winning booking engine for a frictionless reservation experience, launch a rewards program for guest loyalty, or implement a mix of all these TravelTech solutions.Problem: Reaching a Targeted AudienceIf your guest base is mostly local, you may be looking to attract international travellers. Or if you only host leisure guests, you might want to expand into the business travel market. You aim to reach a new travel segment, but are unsure how and where to find them.Solution: Explore New Hotel Distribution StrategiesAdjust your distribution strategy, launch targeted marketing campaigns, and partner with new travel networks.That’s exactly what Hotel The Designers Cheongnyangni did to expand its reach beyond its native South Korea and attract long-stay guests. By choosing Hotelbeds as its strategic partner, the hotel gained access to an audience of 60,000 global travel distributors. It also launched a discounted long-stay product to reward guests who stay longer. As a result, the hotel’s sales increased by 10-15% per month, with both international and long-stay guests.Problem: Inefficient OperationsMaintaining rate parity, managing availability, and handling cancellations or last-minute bookings can be time-consuming, especially when done manually.Solution: Adopt the Right TechnologySave time, money, and energy by investing in B2B travel solutions. For example, Hotelbeds’ hotel extranet allows you to update your profile with facilities, services, and photos, update inventory and rates, and set up campaigns for early bookings, long stays, and more.If you’re already using a channel manager, you can easily integrate it with Hotelbeds, so you make the most of automation, data-driven reports, and real-time updates.Problem: Meeting Guest ExpectationsIn a 2023 survey, experience management platform Medallia found that 61% of consumers would be willing to spend more for a personalised experience. For hotels, this means tailoring every step of the guests’ journey from booking to post-stay. When guests have such high expectations, hoteliers may feel like they’re falling behind.Solution: Lean Into Data and Set Up Targeted CampaignsTraditional ways of personalising the guest experience include greeting guests by name, remembering their preferences, and offering recommendations. With technology in the picture, you can combine these with data, analytics, and trends.For example, if your goal is to reach more long-stay guests, you’ll want to offer special packages and discounted rates for extended stays. Or if you’d like to attract business travellers, you might highlight relevant amenities like fast Wi-Fi, meeting rooms, and flexible check-in/check-out times in your offering. You can also bring the latest travel trends into your personalisation strategy, creating seasonal discounts, special holidays, and peak travel periods.As a data-driven company, Hotelbeds combines its TravelTech solutions with expert account managers who will take the time to understand your hotel’s unique needs. This way, you’ll have a personalised offer for different types of travellers, aligned with your long-term goals.Reach Your Goals With A B2B Distribution NetworkJoin the HBX Group family for innovative TravelTech solutions — whether that’s Hotelbeds’ extensive B2B travel network or Roiback’s direct channel optimisation services. Our solutions do not interfere with your hotel’s direct strategy, they simply complement them by adding a new revenue stream.Ready to take your hotel to the next level? Connect with us today.

Connecting Horizons in Portugal: MarketHub Europe 2025 brings industry leaders to the AlgarvePalma, Spain, 18 March 2025—HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, shares a first glimpse into MarketHub Europe 2025, scheduled from April 1 to 4, 2025, in the Algarve, Portugal. Hosted at Tivoli Marina Vilamoura Algarve Resort, part of Minor Hotels, this invitation-only event will convene industry leaders for discussions, insights, and networking opportunities that will shape the future of travel and tourism. Carlos Muñoz, Chief Commercial Officer and Deputy CEO of HBX Group, will provide a comprehensive update on industry trends and HBX Group's initiatives. He will highlight the key forces shaping the future of travel and how HBX Group is leading innovation to create new opportunities across the sector. The luxury travel segment will be addressed by David Amsellem, CEO of The Luxurist, who will delve into the evolution of high-end travel. His session will examine how shifting traveller expectations, personalisation, and sustainability are redefining luxury for today’s discerning guests. Additionally, representatives from organisations such as WTTC, AWS, Mastercard, and Minor Hotels will discuss emerging industry trends, including AI-driven travel solutions, evolving payment ecosystems, and the future of hospitality and sustainability. “MarketHub Europe 2025 is about looking ahead—exploring how technology, sustainability, and collaboration are shaping the future of travel,” said Carlos Muñoz, Chief Commercial Officer and Deputy CEO at HBX Group. “Hosting this year’s event in Portugal is particularly exciting, as the Algarve is not only an exceptional destination but also a growing hub for tourism and innovation. It provides the perfect setting for conversations that will drive the industry forward." According to Turismo de Portugal, the country’s tourism sector reached record highs in 2024, with 31.6 million guests and 78.27 million overnight stays between January and October—marking a 5.2% increase from the previous year. The Algarve remains one of Europe’s most sought-after destinations, welcoming over 5 million visitors annually, thanks to its renowned hospitality sector, world-class resorts, and commitment to sustainable tourism. MarketHub Europe 2025 is supported by the hosting destination Visit Algarve, hosting partner Minor Hotels, and its platinum sponsors, including Accor, HotelRunner, Disney Destinations, Clermont Hotel Group, Visit Qatar, Experience Abu Dhabi and Rixos Hotels. These partners play a vital role in shaping the future of travel and ensuring the success of HBX Group’s flagship event. With a curated programme designed to blend insightful discussions with immersive cultural experiences, MarketHub Europe 2025 promises to be an enriching and collaborative event for all attendees. For more details, visit MarketHub Europe website.###About HBX GroupHBX Group is a leading independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as Online Marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations and travel suppliers. Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3600 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish stock exchanges, ISIN:GB00BNXJB679.More information:www.hbxgroup.com HBX Group Media ContactPR & Media Relationsmedia@hbxgroup.comFollow us:LinkedIn,Facebook,X,Instagram.

Palma, Spain, 11 March 2025 — RwandAir has unveiled RwandAir Holidays, a comprehensive all-in-one travel booking platform with exclusive deals and offers that allow customers to seamlessly book their flight and all their travel needs in one place. This new service is made possible through a strategic collaboration with HBX Group, which provides a robust selection of hotels, airport transfers, and in-destination experiences, and with Onlinetravel, whose cutting-edge dynamic packaging technology and 24/7 customer support will power the platform. Intuitively integrated into RwandAir’s website, RwandAir Holidays allows customers to effortlessly plan and book their trips by combining RwandAir flights with a wide array of travel products without leaving the platform. Whether it’s a short city escape, a multi-week getaway, or a personalised business trip, travellers can tailor their journeys by choosing their preferred length of stay, accommodations, airport transfers, and unique local experiences. The platform also allows customers to select their seats, add baggage, and secure travel insurance, all in a single, hassle-free booking process. Fouad Caunhye, Chief Commercial Officer at RwandAir, said: “RwandAir has long provided connections to travellers flying to Africa and beyond, which we’re building on with the launch of RwandAir Holidays. Now, our customers can book a complete package holiday using our simple, convenient platform. RwandAir Holidays gives travellers the means to choose their ideal holiday or trip in a few easy steps.” The partnership with HBX Group and Onlinetravel enables RwandAir to provide its customers with access to a vast network of travel services. Leveraging its extensive global network, HBX Group supplies RwandaAir Holidays with thousands of high-quality accommodations and curated travel experiences designed to meet the expectations of today's travellers. With its deep understanding of the travel industry, HBX Group and Onlinetravel ensure that each booking is optimised for convenience and value, helping RwandAir unlock new ancillary revenue opportunities while delivering a superior customer experience. Mark Antipof, Chief Growth Officer at HBX Group, added: “Today’s travellers expect a seamless and connected booking experience, and we are thrilled to support RwandAir in making that a reality through RwandAir Holidays. Our role is to provide the best non-air content—from hotels to in-destination experiences—ensuring RwandAir customers can build the perfect trip around their flights. This partnership is a great example of how technology and collaboration can redefine airline retailing.” Ricardo Fernández, CEO of OnlineTravel,commented: “At OnlineTravel, we are committed to empowering airlines with the technology they need to deliver seamless and dynamic travel experiences. Through our advanced packaging solutions, RwandAir Holidays provides travellers with an effortless way to book their entire journey in one place, combining flights with handpicked accommodations, transfers, and experiences. We are proud to support RwandAir in this exciting step forward, helping them unlock new revenue opportunities while enhancing the travel experience for their customers. ###About RwandAir Based in Kigali, RwandAir is Rwanda’s national airline and is one of the world’s fastest-growing carriers in the region. Its modern fleet of 14 aircraft, including one freighter, services 23 destinations across Africa, Europe, and the Middle East. The award-winning airline has a reputation for delivering premium customer service while promoting Rwanda's tourism and trade industry. About HBX GroupHBX Group isa leading independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as Online Marketplaces, tour operators, travel advisors, airlines, loyalty programs, destinations and travel suppliers. Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3600 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact. HBX Group International PLC (HBX.SM) is listed on the Spanish stock exchanges, ISIN:GB00BNXJB679. About OnlineTravelOnlineTravel is a technology company specializing in the travel industry, dedicated to enhancing the customer journey while simplifying and optimizing the travel planning experience. Offering both comprehensive packages and individual booking solutions, OnlineTravel serves over 1,000 clients across the globe. With more than 8 years of operational expertise and backed by over 20 years of industry knowledge through its parent company, Destinia Group, OnlineTravel supports some of the most renowned names in the sector, helping them leverage technology to boost their sales on their own platforms. More information:www.hbxgroup.comwww.rwandair.com HBX Group Media ContactPR & Media Relations media@hbxgroup.com RwandAir Media Contactcommunications@rwandair.com FollowHBX: LinkedIn, Facebook, X, Instagram.Follow RwandAir: LinkedIn, Facebook, X, Instsgram.