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    HBX Group: the world’s leading B2B ecosystem player in the TravelTech space

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    Global leaders in B2B travel solutions

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    The most powerful B2B booking engine for retail travel agents

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    Distribution specialists, driving direct sales for hotels

    HBX Group is connecting and empowering businesses in the ever-evolving world of travel

     

    We drive growth for our clients & partners while removing friction from the end-to-end travel experience. Our cloud-based technology platforms offer fast and reliable access to a unique portfolio of travel products & services, while rich data and intelligence seamlessly connect supply and demand worldwide.

    We have over 3,000 experts worldwide, including specialists on the ground who provide insights and support to boost trading even further, especially in the most hard-to-reach segments.

    This unique blend of technology, data and passionate people serves as a catalyst for all businesses aiming to unlock their full potential in the travel arena.

    6.2 billion

    searches per day

    400TB+

    data lake

    60,000

    travel distributors

    170+

    countries

    3600+

    local experts

    OUR BRANDS

    The world's leading go-to B2B solution providers for wholesalers, supply partners and destination

    Leading online distributor for wholesalers, supply partners and destinations
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    Exclusive booking partner for retail travel agents, powered by data insights
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    Award-winning HotelTech partner for direct channel maximisation
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    OUR PILLARS

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    TECHNOLOGY AT OUR CORE

    • Fast, robust systems seamlessly handle high search volumes
    • Best-in-class, cloud-based platforms to serve a variety of client needs
    • Easy integration to award-winning API for frictionless distribution
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    DATA CRAFTSMANSHIP

    • Data-driven decision making
    • Real-time analytics as a strategic asset
    • Granular insights boost growth
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    POWERED BY PEOPLE

    • Global teams with local expertise, working by your side
    • B2B specialists with deep knowledge of the travel market
    • Multi-lingual customer support, with rapid response times
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    PRODUCTS AND INNOVATION

    • Partnering with innovators for tomorrow’s solutions
    • A comprehensive, worldwide portfolio at your fingertips
    • Fintech and insurance products for enhanced security and control

    Latest news

    11 March 2025

    RwandAir launches ‘RwandAir Holidays’ Booking Platform in partnership with HBX Group and Onlinetravel

    Palma, Spain, 11 March 2025 — RwandAir has unveiled RwandAir Holidays, a comprehensive all-in-one travel booking platform with exclusive deals and offers that allow customers to seamlessly book their flight and all their travel needs in one place. This new service is made possible through a strategic collaboration with HBX Group, which provides a robust selection of hotels, airport transfers, and in-destination experiences, and with Onlinetravel, whose cutting-edge dynamic packaging technology and 24/7 customer support will power the platform. Intuitively integrated into RwandAir’s website, RwandAir Holidays allows customers to effortlessly plan and book their trips by combining RwandAir flights with a wide array of travel products without leaving the platform. Whether it’s a short city escape, a multi-week getaway, or a personalised business trip, travellers can tailor their journeys by choosing their preferred length of stay, accommodations, airport transfers, and unique local experiences. The platform also allows customers to select their seats, add baggage, and secure travel insurance, all in a single, hassle-free booking process. Fouad Caunhye, Chief Commercial Officer at RwandAir, said: “RwandAir has long provided connections to travellers flying to Africa and beyond, which we’re building on with the launch of RwandAir Holidays. Now, our customers can book a complete package holiday using our simple, convenient platform. RwandAir Holidays gives travellers the means to choose their ideal holiday or trip in a few easy steps.” The partnership with HBX Group and Onlinetravel enables RwandAir to provide its customers with access to a vast network of travel services. Leveraging its extensive global network, HBX Group supplies RwandaAir Holidays with thousands of high-quality accommodations and curated travel experiences designed to meet the expectations of today's travellers. With its deep understanding of the travel industry, HBX Group and Onlinetravel ensure that each booking is optimised for convenience and value, helping RwandAir unlock new ancillary revenue opportunities while delivering a superior customer experience. Mark Antipof, Chief Growth Officer at HBX Group, added: “Today’s travellers expect a seamless and connected booking experience, and we are thrilled to support RwandAir in making that a reality through RwandAir Holidays. Our role is to provide the best non-air content—from hotels to in-destination experiences—ensuring RwandAir customers can build the perfect trip around their flights. This partnership is a great example of how technology and collaboration can redefine airline retailing.” Ricardo Fernández, CEO of OnlineTravel,commented: “At OnlineTravel, we are committed to empowering airlines with the technology they need to deliver seamless and dynamic travel experiences. Through our advanced packaging solutions, RwandAir Holidays provides travellers with an effortless way to book their entire journey in one place, combining flights with handpicked accommodations, transfers, and experiences. We are proud to support RwandAir in this exciting step forward, helping them unlock new revenue opportunities while enhancing the travel experience for their customers. ###About RwandAir Based in Kigali, RwandAir is Rwanda’s national airline and is one of the world’s fastest-growing carriers in the region. Its modern fleet of 14 aircraft, including one freighter, services 23 destinations across Africa, Europe, and the Middle East. The award-winning airline has a reputation for delivering premium customer service while promoting Rwanda's tourism and trade industry. About HBX GroupHBX Group isa leading independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as Online Marketplaces, tour operators, travel advisors, airlines, loyalty programs, destinations and travel suppliers. Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3600 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact. HBX Group International PLC (HBX.SM) is listed on the Spanish stock exchanges, ISIN:GB00BNXJB679. About OnlineTravelOnlineTravel is a technology company specializing in the travel industry, dedicated to enhancing the customer journey while simplifying and optimizing the travel planning experience. Offering both comprehensive packages and individual booking solutions, OnlineTravel serves over 1,000 clients across the globe. With more than 8 years of operational expertise and backed by over 20 years of industry knowledge through its parent company, Destinia Group, OnlineTravel supports some of the most renowned names in the sector, helping them leverage technology to boost their sales on their own platforms. More information:www.hbxgroup.comwww.rwandair.com HBX Group Media ContactPR & Media Relations media@hbxgroup.com RwandAir Media Contactcommunications@rwandair.com FollowHBX: LinkedIn, Facebook, X, Instagram.Follow RwandAir: LinkedIn, Facebook, X, Instsgram.
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    26 February 2025

    HBX Group and PerfectStay Announce Strategic Partnership with Turkish Airlines to Launch Turkish Airlines Holidays

    London, 26th February 2025.– HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, and PerfectStay, a travel company specialized in travel packaging technology, announce the strategic partnership with Turkish Airlines that has resulted in the launch of Turkish Airlines Holidays, a new travel offering designed to enhance the passenger experience. Thanks to this partnership, Turkish Airlines passengers will now have access to HBX Group’s extensive global inventory of hotels, experiences, and transfers, powered by PerfectStay’s dynamic packaging technology, which allows travelers to conveniently book customized travel packages tailored to their preferences. Passengers will have the best price guaranteed and bundled package benefits for holiday packages in over 60 countries and 200 destinations, including tailor-made holiday and tour programs. With Turkish Airlines being one of the largest and most influential airlines in the world, covering the largest global network of international flights, this collaboration is a major milestone in HBX Group’s strategic focus on airlines and loyalty programs, a key segment that accounted for 13% of Total Transaction Value (TTV) of HBX Group´s Accommodation segment in 2024. Turkish Airlines Holidays, also, will announce its entry into the US market in the coming months. Nicolas Huss said "Today’s travelers expect a seamless and connected booking experience. With this in mind, we are proud to embark on this strategic partnership with Turkish Airlines to launch Turkish Airlines Holidays. Through this collaboration, passengers can now enhance their journeys by combining flights with our extensive global inventory of accommodations, transfers and experiences, powered by PerfectStay’s advanced packaging technology, to create the ideal getaway. As a company dedicated to connecting global travel, we are thrilled about this opportunity and eager to shape the future of travel together." “We are excited to partner with HBX Group and Turkish Airlines on this groundbreaking venture”.Raphael Zier, Co-founder and CEO at at PerfectStay, said. “By combining our expertise in dynamic packaging technology with HBX Group´s highly curated inventory of travel products and the international destination network of Turkish Airlines, we are creating an unmatched travel booking experience for millions of passengers, with a one-stop solution where travelers can effortlessly book flights, accommodations, and additional travel services, all in one place.” Turkish Airlines Chief Executive Officer Bilal Ekşi added:  ‘’We are excited to launch Turkish Airlines Holidays globally. Offering the convenience of booking an entire trip on a single platform, Turkish Airlines Holidays will redefine the way travelers plan and experience their holidays.’’  ### About HBX Group HBX Group isa leading independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as Online Marketplaces, tour operators, travel advisors, airlines, loyalty programs, destinations and travel suppliers. Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3600 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact. HBX Group International PLC (HBX.SM) is listed on the Spanish stock exchanges, ISIN:GB00BNXJB679. More information:www.hbxgroup.com HBX Group Media ContactPR & Media Relationsmedia@hbxgroup.com Follow us: LinkedIn,Facebook,X,Instagram. About PerfectStay PerfectStay is a leading B2B travel technology company specializing in curated and dynamic holiday packaging solutions. With a comprehensive travel inventory that includes hotels, transfers, excursions, and activities, PerfectStay offers end-to-end solutions and services that enable its clients to provide unique and personalized travel experiences. Leveraging advanced technology and a deep understanding of the travel market, PerfectStay helps airlines, banks, credit card companies, and other non-travel players monetize their customer base through tailored travel solutions.
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    20 February 2025

    HBX Group and Minor Hotels expand strategic partnership to include hotels in Australasia, Africa, Middle East and Asia

    Macau, February 20, 2025— HBX Group, a leading independent B2B travel technology marketplace, and Minor Hotels have announced the global expansion of their preferred distribution partnership.The announcement was unveiled at MarketHub Asia 2025 in Macau, China. The expanded partnership builds on the success of Minor Hotels and HBX Group’s existing collaboration in Europe and the Americas. Under the agreement, Minor Hotels will add 181 properties from Asia, Australasia, Africa and the Middle East to its distribution partnership. The group will also designate HBX Group as a preferred B2B distribution partner, enabling streamlined distribution, optimised operational costs, and greater control over rates and inventory. HBX Group’s global network, which connects 60,000 travel distributors across over 190 source markets, will now have access to over 560 Minor Hotels properties across 58 countries. These include renowned brands such as Anantara, Avani, Elewana Collection, Tivoli, NH, NH Collection, nhow and Oaks. Looking ahead, Minor Hotels announced its intent to add nearly 300 properties to its portfolio over the next three years, which will also join the preferred distribution partnership. Carlos Muñoz, Chief Commercial Officer at HBX Group, commented: "This global partnership represents a significant milestone in our collaboration with Minor Hotels. By consolidating distribution efforts and reducing operational complexity, we are enabling Minor to streamline its strategy and focus on reaching high-value markets where we can add real value. HBX Group becomes an extension of Minor’s commercial arm, bringing their brands to markets and customers that would otherwise be out of reach. Together, we are setting a new benchmark for what a true partnership between a hospitality group and a distribution tech platform should look like." Ian Di Tullio, Chief Commercial Officer of Minor Hotels, added: “Our partnership with HBX Group has been instrumental in maintaining our agility and efficiency, allowing us to leverage best practices and insights from their network. This collaboration in Europe and the Americas has been invaluable in accelerating our growth and expanding our distribution. We look forward to broadening this successful relationship to encompass our global portfolio, ultimately delivering superior value to our customers.” Fernando Vives, Chief Commercial Officer of Minor Hotels Europe & Americas, reinforced: “Our collaboration with HBX Group has accelerated our growth in Europe and the Americas and provided us with the insights to refine our approach in the markets. As we expand our partnership globally, we are excited to build on this momentum and deliver greater value to our guests.” This announcement also underscores Minor Hotels’ longstanding support for MarketHub, HBX Group’s flagship event series for the travel industry. A dedicated partner, the hotel group hosted MarketHub Europe 2023 at the nhow Amsterdam RAI and will welcome the European edition of the event at the Tivoli Marina Vilamoura Algarve Resort from April 1-4, 2025. MarketHub brings together leaders from across the travel and hospitality industry to explore trends such as AI-driven personalisation, sustainable travel, and the future of B2B partnerships. The event serves as a global platform for fostering meaningful connections and inspiring strategies that drive recovery and innovation in the travel industry. ###About HBX Group HBX Group is a leading independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as Online Marketplaces, tour operators, travel advisors, airlines, loyalty programs, destinations and travel suppliers. Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3600 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact. More information:www.hbxgroup.comHBX Group Media ContactPR & Media Relations: media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram. About Minor HotelsMinor Hotels is a global hospitality group operating over 560 hotels, resorts and residences in 58 countries, pursuing its vision of crafting a more passionate and interconnected world. As a hotel owner, operator and investor, Minor Hotels fulfils the needs and desires of today’s global travellers through its diverse portfolio of eight hotel brands – Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks and Tivoli – and a collection of related businesses. Minor Hotels is rapidly accelerating its global growth ambitions, aiming to add more than 280 hotels by the end of 2027. For more information, please visit minorhotels.com and connect with Minor Hotels on Facebook and LinkedIn.Minor HotelsMarion Walsh-Hedouin, Global Head of PR & Communications, Minor Hotelsmwalsh@minor.com
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    18 February 2025

    MarketHub Asia 2025: HBX Group highlights APAC tourism growth and key trends shaping the industry

    Macao, 18 February 2025 – HBX Group, a leading independent B2B travel technology marketplace, has hosted MarketHub Asia 2025 at Studio City, Macao, bringing together industry leaders to discuss the key trends shaping the future of travel in Asia-Pacific. During the event, HBX Group executives, alongside industry experts, shared insights into the region’s rapid expansion, emerging travel patterns, and evolving consumer behaviours. APAC: The driving force behind global travel growth Asia-Pacific remains a key driver of the global travel industry, with Japan, India, and China leading the surge in bookings. The region’s economic and demographic evolution is transforming the travel landscape, with APAC’s population expected to reach 4.3 billion by 2030, representing 50% of the world’s total. A defining shift is the rise of the middle class, which is projected to make up two-thirds of the global middle-income population by 2034, fuelling an unprecedented demand for travel.“APAC is one of the most dynamic travel markets in the world, and the rapid pace of change we’re seeing—both in terms of traveller expectations and business models—demands that we continuously adapt,” said Pippa Williamson, Senior Vice President of Sales at HBX Group. “At HBX Group, we are committed to helping our partners navigate this evolving landscape by leveraging data, innovation, and our deep regional expertise.” PATA: APAC as the global growth engine Reinforcing APAC’s position as the world’s leading travel region, Noor Ahmad Hamid, CEO of the Pacific Asia Travel Association (PATA), shared key insights during MarketHub Asia. “The Asia-Pacific region is expected to reach 4.3 billion people by 2030, accounting for half of the world’s population. More importantly, 81% of that population will be middle-class, meaning two-thirds of the global middle-income segment will be in APAC,” said Hamid. “This is why APAC is not just growing—it is the Global Growth Engine of the travel industry. Seven of the world’s top 20 fastest-growing economies in 2024 are in this region, making it a crucial market for investment and expansion.”He also highlighted how intra-regional travel is playing a major role in APAC’s recovery and expansion, with key markets such as Japan, South Korea, and Thailand leading the way. According to PATA’s latest projections, international visitor arrivals (IVAs) in Asia-Pacific are set to reach between 813 million and 947 million by 2027, depending on market conditions, reflecting strong and sustained growth in the region. Emerging Destinations and the Rise of Experiential Travel While Japan remains the most in-demand destination, other emerging markets such as Laos, Cambodia, and Sri Lanka are experiencing significant growth. Government-backed tourism campaigns and improved airline connectivity have positioned these destinations as attractive alternatives, particularly for travellers seeking authentic, off-the-beaten-path experiences. Experiential travel is increasingly shaping tourism flows, with live entertainment, major events, and cultural experiences becoming key decision drivers. Music tourism has been a major catalyst, with Taylor Swift’s Singapore tour alone attracting over 500,000 travellers and generating substantial economic benefits. Similarly, South Korea continues to benefit from the global K-pop phenomenon, with one in 13 visitors citing K-pop as a primary motivator for travel, underscoring the industry’s growing influence on international tourism patterns. The Role of India and China in APAC’s Tourism Future India and China are poised to dominate travel spending in APAC over the next decade, accounting for 40% of the region’s total tourism expenditure. As disposable incomes rise, there is a growing demand for premium, personalized travel experiences, with more travellers seeking high-end accommodations and curated leisure activities. The continued expansion of international flight routes and investment in digital travel infrastructure will further accelerate outbound and intra-regional travel in these markets. MarketHub Asia continues to be a flagship event for the travel industry in APAC, providing a platform for thought leadership, collaboration, and strategic discussions that supports industry partners with data-driven insights and a deep understanding of regional market trends. ### About HBX GroupHBX Group is a leading independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as Online Marketplaces, tour operators, travel advisors, airlines, loyalty programs, destinations and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3600 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact. More information:www.hbxgroup.com HBX Group Media ContactPR & Media: Relationsmedia@hbxgroup.com Follow us: LinkedIn, Facebook, X, Instagram.
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    Building a sustainable future, together

    Corporate Governance: At HBX Group we take very seriously our responsibilities to all our stakeholders, within the travel industry and beyond.