Palma, 17 December 2024.- HBX Group, leading independent B2B TravelTech company, has launched an artificial intelligence (AI) solution designed to improve the training of customer service agents. The system simulates conversations with customers, allowing them to practise in realistic environments and prepare more effectively for real interactions. The AI trainer can generate conversations in 13 languages and adapt to hundreds of different customer service scenarios. In addition, it offers a choice of four levels of difficulty, from beginner to experienced agents, providing personalised and scalable training. Not only does this facilitate self-paced training, but it also reduces the need for trainer supervision, allowing trainers to focus on valuable tasks such as data analysis and improving team performance. ‘The AI ‘trainer’ is a game-changer for customer service,” says Xabi Zabala, Chief Operations Officer of HBX Group. “It helps agents simulate a multitude of realistic situations and gain confidence much faster. They are better prepared to deliver excellent service, which improves customer experience.” HBX Group plans to expand the use of this technology to other operational and commercial areas, with a secure and efficient deployment to lead the forefront of innovation in the TravelTech sector. About HBX GroupHBX Group is a leading global B2B TravelTech company that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as Online Markeplaces, Tour Operators, Travel Advisors and Airlines & Loyalty Programs, Destinations and Travel Suppliers. Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3600 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact. More information:www.hbxgroup.comHBX Group Media ContactPR & Media Relationsmedia@hbxgroup.comFollow us:LinkedIn,Facebook,X,Instagram.

Palma, Spain, 5 December 2024— HBX Group, a leading independent B2B TravelTech company, has taken a significant step towards more responsible tourism by joining the Green & Human Association as a ‘Major Driver’. This collaboration reflects the shared commitment of both organisations to foster more sustainable, competitive and socially responsible tourism destinations, in alignment with the Sustainable Development Goals (SDGs) of the 2030 Agenda.Green & Human is a non-profit organisation that brings together leaders in the tourism sector to transform tourism into models that respect the environment and improve the lives of local communities. HBX Group, as a new Major Driver, will actively contribute to the development of initiatives that promote sustainability in key destinations, seeking a positive impact on the sector and the communities where it operates.As part of this alliance, HBX Group will collaborate in strategic projects that Green & Human will carry out together with other leaders in the sector and will participate in workshops and forums led by sustainability experts. In fact, HBX Group was the main promoter of the II NestworkingDay, a collaborative event within the context of Green & Human, through which local ESG projects of common interest are promoted. His participation was integrated in the Big Data and Tourist Flows table, identifying two possible challenges: creating an app to know in real time the occupancy of certain areas of Mallorca, and implementing a mobile reporting app.“HBX Group's vision of sustainable tourism is not limited to protecting the environment; this partnership with Green & Human is an opportunity to leverage our strategic position as a leader in the sector to connect different industry players and foster sustainable solutions through technology and innovation”, said Nicolas Huss, CEO at HBX Group. “We want to ensure that every step we take leaves a meaningful and lasting footprint, being part of a real transformation where tourism respects and values the natural and cultural resources of each destination”.“The incorporation of HBX Group to Green & Human's team of Major Drivers will reinforce the association's capacity to help the development of our tourist destinations, incorporating knowledge of the sector, a very advanced level of technological development, and an enormous capacity to influence and transfer good practices to both the hotel sector and distribution”, says Ginés Martínez, President of Green & Human.This new role as a Major Driver represents an opportunity for HBX Group to expand its influence in the field of tourism sustainability and reinforce its commitment to a more conscious and respectful future in tourism, directly supporting local communities to thrive through balanced economic and social development.About HBX Group HBX Group is a global B2B TravelTech company that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as travel agencies, tour operators, destinations, and hotels, as well as companies wanting to leverage the travel sector.  Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3700 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact. More information:www.hbxgroup.com HBX Group Media ContactPR & Media Relations media@hbxgroup.com Follow us: LinkedIn, Facebook, X, Instagram. About Green & HumanGreen & Human is a non-profit association created with the aim of accelerating the transformation of tourism destinations towards more competitive and sustainable models at an environmental, social and economic (ESG) level, in line with the Sustainable Development Goals (SDGs) of the 2030 Agenda. The consortium is led by Jumbo Tours Group and Hyatt Inclusive Collection, and with the methodological support of Biosphere, has more than 110 companies committed to sustainable development and belonging to the value chain of the tourism sector.Among the projects developed, Nest ESG stands out, centres that promote the culture of sustainability in tourist destinations, whose function is to bring together the entire business fabric of the territory to raise awareness, work and promote new initiatives of common interest. The first of these centres is open in Mallorca and by 2025 they are expected to be available in other autonomous communities.More information: https://greenandhuman.com/Follow us: LinkedIn, instagramGreen & Human – Media Contact: adirane.arcano@greenandhuman.com

Palma, Spain, 4 December 2024—HBX Group, a leading independent B2B TravelTech company, has announced the dates and location for its 2025 edition of MarketHub Americas. The event will take place from June 3 to June 6 in Panama, bringing together key players from across the travel and technology industries.2025 MarketHub Americas will be hosted at the centrally located Megapolis Hotel, offering an ideal setting for industry leaders to gather and engage. Under the theme ‘Connecting Horizons’, the event will feature a dynamic lineup of interactive sessions, thought-provoking panel discussions and valuable networking opportunities. This year's theme seeks to showcase the importance of bringing together different ideas, cultures and industries to drive innovation and growth. MarketHub Americas will welcome approximately 550 attendees, including leading voices from travel, technology and sustainability sectors. The event will explore how technology, sustainability, and emerging trends are shaping the future of travel. Participants can look forward to a packed agenda designed to foster collaboration and inspire new approaches in this ever-evolving industry.Carlos Muñoz, Chief Commercial Officer and Deputy CEO at HBX Group, said: “Panama, with its unique location and dynamic culture, is an ideal setting for MarketHub Americas 2025 as we continue to bring together global leaders to address the challenges and opportunities shaping the future of travel. This event is a reflection of our commitment to fostering dialogue and empowering the industry to evolve in a forward-thinking way."MarketHub is HBX Group’s signature event, bringing together key decision-makers from across the travel industry. This unique gathering provides an unparalleled opportunity for HBX Group's clients and partners to connect, network, and learn from each other.About HBX Group HBX Group is a global B2B TravelTech company that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as travel agencies, tour operators, destinations, and hotels, as well as companies wanting to leverage the travel sector.  Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3700 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact. More information:www.hbxgroup.com HBX Group Media ContactPR & Media Relations media@hbxgroup.com Follow us: LinkedIn, Facebook, X, Instagram.

Palma, 28 November 2024 — Bedsonline, part of the HBX Group, has unveiled its new loyalty programme, Bedsonline Rewards, designed to reward and recognise the hard work of travel agents around the world. This new reward programme, which will substitute the prior Star Rewards programme in some markets, will integrate seamlessly with Bedsonline's existing booking engine and will allow agents to earn points for any of their purchases, whether it be accommodation, experiences or other products. Designed with travel agents in mind, Bedsonline Rewards is built on a tier-based structure. Starting at Bronze level, agents new to the programme will be awarded a 2,000-point welcome bonus. As agents earn more points through each booking, they can move up to higher tiers, each offering more valuable rewards. The higher the tier, the greater the benefits agents receive. Bedsonline has designed the programme to be easy for agents to join and use. They can quickly sign up through the booking engine and, once enrolled, can access their personal dashboard to track their points, view their current tier and explore the rewards available to them. The platform also provides regular updates to keep agents informed of their progress and new opportunities to earn more points.The programme offers a wide range of rewards designed to appeal to different preferences and needs. Agents can redeem Amazon vouchers or other gift vouchers depending on the market. They can also opt for Bedsonline vouchers for future bookings, allowing them to reinvest their rewards directly back into their business.Bertrand Sava, Managing Director of Bedsonline, said: ‘We are delighted to launch Bedsonline Rewards as a way of thanking our agents for their dedication and support. This programme has been created to be flexible and accessible, providing agents with a range of valuable incentives that they can enjoy both personally and professionally’. The implementation of the new loyalty programme will be carried out in phases, with the first markets being US, Canada, Puerto Rico and Virgin Islands. Each phase will focus on different regions to ensure a smooth transition and adaptation. This phased approach will help to optimise the effectiveness of the programme and ensure that all agents, regardless of their location, can take full advantage of the rewards and opportunities it offers.About BedsonlineAs the exclusive booking partner of travel agents worldwide, Bedsonline’s expansive product portfolio and powerful data insights empower professionals to craft amazing travel experiences for every traveller, no matter where in the world they want to go. Armed with award-winning tools and the knowledge of our global teams, we’re committed to driving the success of our partners – an ethos which we have proudly held for several decades.